Chatbot development - A popular strategy to improve communication & brand reputation

Since the inception of marketing and promotion, serving the audience and showcasing the utility factor of the product or service has been one of the many important purposes of brands. The rule was simple. You give value to the customers and they help you grow. More traffic, higher sales and better returns are the end results of a successful campaign. To achieve the same, over time the mediums have changed greatly but the psychology - not much. The methods may have evolved but the objectives remain constant. You do not anymore solely rely on word-of-the-mouth or billboards to bring you customers and drive sales, but you have not over time stopped maintaining the quality or prioritizing the client. That is the basic crux of your success story so far.



Chatbot technology making easy to address audience queries -  

From traditional methods to the not so new social media strategies and the very recent chatbot technology - a brand owner still continues to help their audience and grow their business. Chatbot development is the new kid on the block and it has been able to impress many brands and businesses in a very short span of time. What makes chatbots so popular? Let’s take a look at some of the recent applications -



Brands opting for chatbots to communicate with audience -

Not just FMCG brands but also companies in the health sector and clothing industry have opted for chatbots. After the recent announcement made by Facebook regarding chatbot integration, many brands have been showing interest to develop a chatbot to provide the clients with a seamless process. At the launch of chatbots for Facebook, early in 2016, Mark Zuckerberg said - “We can look at responses businesses give and automate them [with bots] to help decrease latency” Over time chatbots have been opted by many brands and as recorded in June, there were over 11,000 Facebook chatbots to try!



Chatbots serve multiple purposes -

The first and foremost purpose which a chatbot serves is to address the queries of the clients on a real-time basis. Chatbots enable users to make quick decisions and assist to clear confusions. A chatbot if deployed for the right purpose, can help to save a lot of valuable time. At a much lesser expense, chatbot is a solution which helps to gather relevant feedback. To help you set up a chatbot for your business, it is best to discuss possibilities with an experienced chatbot developer.

5 Key Advantages of Mobile Device Management

With the advancement of technology, business scenario has evolved over the years. Today, corporate leaders are challenged with various technological  hazards. In order to survive in the competitive market, corporate must overcome their shortcomings. One of the challenges is the increasing use of personal mobile devices by employees to accomplish official projects. When enterprise data are accessed through unauthorised devices, then confidentiality of corporate information becomes a major concern. This led to the demand of mobile device management system software.

What is mobile device management (MDM)?

Well, this means the administration of enterprise data in mobile devices, like smartphones and laptops, with the use of software technologies. Check out some of the following points to understand better:

1.       Widespread Security Control: Employees often use their smartphones or tablets to carry their official duties. In these cases, companies must ensure complete security of corporate information. And MDM helps in providing this security to corporate data. What we mean by this is that when an MDM is installed by a company, an employee of that company needs to provide his unique identification details to access the corporate folders in his mobile device. Without these employee details, the files and folders of the company couldn't be accessed. Therefore, even if the mobile device gets stolen, chances of data hacks are nil. 

2.       Automation of Security Control: Once MDM software is installed, the entire security check process is automated and nothing requires manual labour. In fact, new devices can be registered by automation process and does not require manual interference. Whenever new devices are detected to check company's data, MDM ensures password protection as well as authorisation request before revealing any privy resource.

3.       Remote Control: MDM software allow companies to remotely control smartphones or tablets. This means that companies are authorised to disable services for specific mobile devices whenever they feel appropriate, for example, if the phone gets lost or stolen. Companies can even detect hackers and blacklist them. 

4.       Adherence to Company Norms: Compliance to government regulations and company policies is mandatory for most firms. In order to ensure that these policies are complied by the company, MDM software tracks and monitors this through a centralised console. 

5.       Regular Backups: MDM supports regular back-up process hence you need not worry about strenuous manual efforts to keep back-ups and track records. With simple and easy steps, you can get access to old files whenever required.

Thus, these are the top 5 advantages of mobile device management that ensure security and safety of corporate data stored in mobile devices. 

10 Factors Driving the Growth of Enterprise Mobility

Enterprise mobility has been redefining the way businesses are conducted in the age of global digitization. Enterprises need mobility solutions to secure corporate data, drive employee productivity and enable business innovation. Enterprise mobility management (EMM) implements tools, technologies, processes and policies to enable employees of an organization to access company's data from their personal devices using cloud services. While employees can access  company's data from any device and at any time, EMM ensures absolute security of this confidential data of the organization. To implement mobility solutions, enterprises are outsourcing the services to digital marketing agencies. Outsourcing is cost-effective, hassle-free and yields satisfactory results.

There are many factors that drive the growth of enterprise mobility. Mentioned  below are the top 10 factors encouraging implementation of enterprise mobile management solutions :-

1. Portability: Enterprise mobility offers device portability. Employees can access essential corporate information through their own device anywhere, whether at office or outside.

2. Availability: With mobility solutions, company's data remains accessible anytime to the employees, that helps them accomplish their job, at their own comfort.

3. Security: Along with device availability and portability, mobility solutions are essential for security purposes. Enterprise mobility offers absolute security to confidential data of the organization that is exposed to vicious malware attacks, cyber-threats and other potential vulnerabilities when accessed from unauthorized devices.

4. Proliferation of Smartphones: According to a report released by Smart Insights in April 2016, 80% of browsing are performed using mobile devices. With the ever increasing usage of mobile devices by tech savvy employees to perform office work, companies are recognizing the importance of adopting enterprise mobility solutions.

5. Sharing: A company's sales team often needs to share their presentations or valuable data with their customers via their mobile devices. In such a situation, advanced features of enterprise mobility prevent the sales personals from sharing sensitive data to their customers, thereby, enabling controlled data sharing. 

6. Flexibility: With enterprise mobility, employees enjoy flexible working hours. Mental peace is vital to deliver efficiency in work. With flexible working hours they can maintain a balance between their personal and profession lives. This not only improves their productivity but also ensures better quality of work.

7. Data Access: Enterprise mobility enables employees to access the relevant data in real time to simplify work procedure.

8. Customer Retention: Employees can address customer complaints instantly with mobility solutions. This is because the employees are mostly connected to their mobile devices, thereby, responding to their customers, as soon as there is a query or a complaint.

9. Speed: Mobility solutions help employees get quick access to contextual information of an enterprise. Thus, enterprise mobility saves time, which is an important factor when it comes to business operations.

10. Return on Investment (ROI): Though there are certain investments necessary to successfully implement enterprise mobility, yet the results are overwhelming. Companies yield positive ROI through the implementation of effective enterprise mobility services.

Thus, all these above mentioned factors play a vital role in encouraging enterprises to integrate mobility solutions for their business.

Top 5 Advantages of Digital Marketing with Hyperlocal Mobile Apps

Hyperlocal marketing is referred to the type of marketing that targets a specific set of audience from a particular geographical region. With the ever increasing popularity of smartphones and tablets, that has been the changing facade of digital marketing, businesses are reviving hyperlocal advertising through mobile marketing. A more advanced way of region-specific advertising is developing hyperlocal mobile apps.

Though the term 'hyperlocal marketing' has become a recent buzz yet it is one of the primitive types of niche marketing. In days when marketing through electronic media was initially becoming popular, hyperlocal marketing existed as 'word of mouth' advertising. Instead of trying to canvas the entire country or city for your marketing campaigns, you can concentrate on end users of specific locales. So, businesses, looking for promotion among the locals of a certain community residing in close proximity, opt for hyperlocal marketing.

Since developing hyperlocal mobile apps has become the latest trend in digital marketing to geo-target prospects, corporate companies are becoming more and more concerned with the advantages of it. Below mentioned are the top 5 advantages of hyperlocal marketing through mobile apps:

1. Reach: Facilitating easy Internet connectivity, most searches are performed using mobile devices. According to a report released by Smart Insights in April 2016, 80% of Internet browsing is performed using mobile devices. Hence, smartphones or tablets are becoming more and more popular. For enterprises with strategies to run marketing campaigns among the target audience of a certain locality, apps are the best way to advertise your brand. Hyperlocal apps identify the exact location of prospects and ensure timely delivery of offers to them. Moreover, hyperlocal apps have no demographic boundaries, so maximum number of audience could be reached in real time.

2. Maintains Uniformity: You may have multiple products and services but with hyperlocal apps you have the benefits of promoting them all through one particular app. In this way, you can maintain uniformity in your brand promotions.

3. Data Analysis: Hyperlocal mobile apps help you to track the number of visitors, customer behavior and preferences. With all these necessary data collected through the app, you can customize your business strategies accordingly.

4. Higher Conversion Rates: With hyperlocal apps you can serve the necessities of end users since you have a better understanding of their preferences. So, this improves conversion rates of your business by transforming visitors to leads and leads to customers.

5. Cost: Budget is definitely a constraint in running marketing campaigns. The best part of having hyperlocal apps for marketing is, it is quite economical as compared to other television or radio advertisements.

Thus, hyperlocal mobile apps have the potential to target people of certain localities and often the incorporation of such apps helps a business attract new customers. Digital marketing agencies are also encouraging branding through hyperlocal apps as part of the online campaigns.  

Outsourcing Online Marketing to Digital Marketing Offshore Companies Can Yield Returns

In this world of digital consumers, it is really important that companies have a strong digital presence. It is essential for each and every organization to realize the huge potential of SEO, social media marketing, content marketing, etc. Therefore, companies must capitalize on these to increase their business returns. Effective utilization of various online marketing platforms to their full potential can significantly increase business sales and customer base.

Social media platforms, on-page SEO, design, analytics reports, and so on, all contribute to increased business revenues. And the best part is that businesses with minimum marketing budget benefit a lot from digital marketing services and its cost-effectiveness.

Moreover, social media and SEO can engage customers to a large extent. For example, you can respond to your customer enquiries on social media. Instant responses on social media make your customers feel connected to your brand too. Also, you can create case studies about your brand, float them on social media and search engines. This way your customers become even more aware of your brand, allowing them to engage with you even further.

In addition, through web analytics tools, you can track who is converting and who is driving the maximum revenue. Accordingly, you can customize your business strategies as well. Many top-tier organizations are also hiring digital marketing offshore companies to execute their digital activities because these offshore companies are equipped with digital marketing executives who are expert in their domain. 

So, if you are willing to create a strong online presence for your brand, ensure that you leverage the potential of various online marketing platforms effectively and see the positive business results for yourself. 

Why is it important to develop responsive websites?

Responsive web design is a flexible solution to multi-screen problems. Rather than building a unique mobile version, developers build a flexible design with features which offer cross browser compatibility. Responsive sites come with technologies that automatically respond to the user’s device, based on its screen size, platform and orientation.

With the constant increase in smartphone usage and the launch of Google's 'mobilegeddon', the demand for mobile responsive sites have gone up. Businesses prefer responsive web design (RWD) over separate website interfaces. Built-in responsive design for websites helps to maintain customer retention and interaction. Users enjoy the flexibility to access a responsive site from any device of their choice without complaining about distorted content or slow loading time.

Here are some pointers which highlight why you should develop a responsive website:

Boosts search engine results:

• From SEO perspective, it is important to have a viewport tag for cross-browser compatibility. And therefore, developers add the viewport tag on the responsive sites to make it even more compatible across various devices.

• For a website's accessibility, navigation is an important feature. Responsive web designs are user-friendly and they facilitate easy navigation from any device.

• Responsive websites have great page loading speed across all devices. This feature increases viewership of a website.

• According to the data published by Smart Insights in early 2016, 80% of Internet browsing are performed using smartphones. Therefore, the importance of responsive websites are ever increasing even more.

• It has been noticed that responsive mobile sites reduce bounce rate that eventually helps in SEO rankings.

• Moreover, Google recommends responsive designs for sites for better indexing and crawling. 

Cost Effective:

Instead of having different designs of your website for different devices, it is cost effective to have one design of your website for all devices. Moreover, for a responsive site, the template is designed based on screen size and not device, which means that you don't have to invest on your website design every time a smartphone is launched.

All in all, responsive designs are gaining popularity for quite a few years now. The features and benefits of a responsive web design are indeed attractive. User-friendly and cost effective, responsive sites are definitely noteworthy.

Why iOS Development Has Gained Significant Traction Amongst Business?

Mobile applications domain is increasingly becoming overcrowded in recent times with the number of innovative applications and tools available. These primarily cater to the different requirements of different businesses. To get a firm foothold in this space, it is essential for enterprises to implement highly functional mobile applications for iPhone, Windows or Android operating system to meet the exact requirements of both customers. iOS development ensures you get easy access to business-related from anywhere and any time. It also enhances profitability for businesses as it ensures higher workplace productivity. iPhone apps are reliable and provides an enhanced user experience.

Advantages of iPhone app development for business: 

User Friendly: The most popular iPhone apps are very easy to use and provides an enhanced user experience. An application that is engaging as well as simple to use goes a long way in developing better business relationships, which invariably leads to higher sales.

Attracts new customers: Attracting new customers is of utmost importance for any business, and with an interactive iPhone app, you can easily grab the attention of prospective customers irrespective of their location. A well designed iPhone app allows enterprises to promote their products and services easily to a significant audience.

Boosts revenue: Generating significant revenue is arguably the most important aspect of any business. With a quality iPhone app, you can get access to a profitable revenue stream owing to its unique capacity of effectively promoting your brand. A well designed app can help enterprises increase profits by offering innovative ways to market their current products.

Optimum customer experience: A well designed iPhone app helps enterprises communicate better with its customers, which is a major boost for any business. An iPhone app allows organizations to stay in touch with its customers round the clock and provides access to its products or services very easy, thereby enhancing the user experience considerably.

Convenience and accessibility are essential factors when developing mobile applications. Hiring iPhone app developers can go a long way in helping business owners meet the exact requirement of the consumers with respect to providing all the information and business solutions right on to their hands.