Chatbots are marrying business-critical
transactional emails. Three primary reasons why this can open up newer business
opportunity for you are:
·
Firstly, consumers prefer these
emails. Transactional emails are one-to-one customised emails sent to the
consumers because they wanted to look for a specific type of information. Such
emails include hotel booking confirmations, product delivery notices and
password resets, to name a few. Consumers wait for such emails because these
emails provide information which the consumers asked for. Such emails have 152%
higher click through rate than marketing emails. Generally, they are opened
more than twice by the consumers throughout the day. Therefore, once you
integrate chatbots and email, you customers will tend to engage more with your
brand.
·
Secondly, chatbots offer better
user experience. Transactional emails usually need a resulting action which
needs to be taken by your customers, like resetting passwords, saving railways
reservations, or even printing movie tickets. Chatbots complete these tasks on
the behalf of your customers. For instance, if you need to reset your password
within Slack, you will have to fill up the details such as the name of your
team and your email address. Instantly, you will get an email notification
asking you to reset your password. This helps your customers get a better and
improved service from you, which in turn, builds your brand value.
·
Thirdly, chatbots provide
enhanced upselling. For example, there are many who make flight reservations
through a website. However, after receiving an email confirmation of the flight
booking, your chatbot can come up with more options such as car rentals,
hotels, group tours, and more, in the mail itself. Accordingly, the customers
get a wider array of options and they might feel interested to select a
personalised itinerary along with a car rental services according to their
budget. As a result, chatbots provide higher chances of upselling for the
customers.
