5 Key Advantages of Mobile Device Management

With the advancement of technology, business scenario has evolved over the years. Today, corporate leaders are challenged with various technological  hazards. In order to survive in the competitive market, corporate must overcome their shortcomings. One of the challenges is the increasing use of personal mobile devices by employees to accomplish official projects. When enterprise data are accessed through unauthorised devices, then confidentiality of corporate information becomes a major concern. This led to the demand of mobile device management system software.

What is mobile device management (MDM)?

Well, this means the administration of enterprise data in mobile devices, like smartphones and laptops, with the use of software technologies. Check out some of the following points to understand better:

1.       Widespread Security Control: Employees often use their smartphones or tablets to carry their official duties. In these cases, companies must ensure complete security of corporate information. And MDM helps in providing this security to corporate data. What we mean by this is that when an MDM is installed by a company, an employee of that company needs to provide his unique identification details to access the corporate folders in his mobile device. Without these employee details, the files and folders of the company couldn't be accessed. Therefore, even if the mobile device gets stolen, chances of data hacks are nil. 

2.       Automation of Security Control: Once MDM software is installed, the entire security check process is automated and nothing requires manual labour. In fact, new devices can be registered by automation process and does not require manual interference. Whenever new devices are detected to check company's data, MDM ensures password protection as well as authorisation request before revealing any privy resource.

3.       Remote Control: MDM software allow companies to remotely control smartphones or tablets. This means that companies are authorised to disable services for specific mobile devices whenever they feel appropriate, for example, if the phone gets lost or stolen. Companies can even detect hackers and blacklist them. 

4.       Adherence to Company Norms: Compliance to government regulations and company policies is mandatory for most firms. In order to ensure that these policies are complied by the company, MDM software tracks and monitors this through a centralised console. 

5.       Regular Backups: MDM supports regular back-up process hence you need not worry about strenuous manual efforts to keep back-ups and track records. With simple and easy steps, you can get access to old files whenever required.

Thus, these are the top 5 advantages of mobile device management that ensure security and safety of corporate data stored in mobile devices. 

10 Factors Driving the Growth of Enterprise Mobility

Enterprise mobility has been redefining the way businesses are conducted in the age of global digitization. Enterprises need mobility solutions to secure corporate data, drive employee productivity and enable business innovation. Enterprise mobility management (EMM) implements tools, technologies, processes and policies to enable employees of an organization to access company's data from their personal devices using cloud services. While employees can access  company's data from any device and at any time, EMM ensures absolute security of this confidential data of the organization. To implement mobility solutions, enterprises are outsourcing the services to digital marketing agencies. Outsourcing is cost-effective, hassle-free and yields satisfactory results.

There are many factors that drive the growth of enterprise mobility. Mentioned  below are the top 10 factors encouraging implementation of enterprise mobile management solutions :-

1. Portability: Enterprise mobility offers device portability. Employees can access essential corporate information through their own device anywhere, whether at office or outside.

2. Availability: With mobility solutions, company's data remains accessible anytime to the employees, that helps them accomplish their job, at their own comfort.

3. Security: Along with device availability and portability, mobility solutions are essential for security purposes. Enterprise mobility offers absolute security to confidential data of the organization that is exposed to vicious malware attacks, cyber-threats and other potential vulnerabilities when accessed from unauthorized devices.

4. Proliferation of Smartphones: According to a report released by Smart Insights in April 2016, 80% of browsing are performed using mobile devices. With the ever increasing usage of mobile devices by tech savvy employees to perform office work, companies are recognizing the importance of adopting enterprise mobility solutions.

5. Sharing: A company's sales team often needs to share their presentations or valuable data with their customers via their mobile devices. In such a situation, advanced features of enterprise mobility prevent the sales personals from sharing sensitive data to their customers, thereby, enabling controlled data sharing. 

6. Flexibility: With enterprise mobility, employees enjoy flexible working hours. Mental peace is vital to deliver efficiency in work. With flexible working hours they can maintain a balance between their personal and profession lives. This not only improves their productivity but also ensures better quality of work.

7. Data Access: Enterprise mobility enables employees to access the relevant data in real time to simplify work procedure.

8. Customer Retention: Employees can address customer complaints instantly with mobility solutions. This is because the employees are mostly connected to their mobile devices, thereby, responding to their customers, as soon as there is a query or a complaint.

9. Speed: Mobility solutions help employees get quick access to contextual information of an enterprise. Thus, enterprise mobility saves time, which is an important factor when it comes to business operations.

10. Return on Investment (ROI): Though there are certain investments necessary to successfully implement enterprise mobility, yet the results are overwhelming. Companies yield positive ROI through the implementation of effective enterprise mobility services.

Thus, all these above mentioned factors play a vital role in encouraging enterprises to integrate mobility solutions for their business.

Top 5 Advantages of Digital Marketing with Hyperlocal Mobile Apps

Hyperlocal marketing is referred to the type of marketing that targets a specific set of audience from a particular geographical region. With the ever increasing popularity of smartphones and tablets, that has been the changing facade of digital marketing, businesses are reviving hyperlocal advertising through mobile marketing. A more advanced way of region-specific advertising is developing hyperlocal mobile apps.

Though the term 'hyperlocal marketing' has become a recent buzz yet it is one of the primitive types of niche marketing. In days when marketing through electronic media was initially becoming popular, hyperlocal marketing existed as 'word of mouth' advertising. Instead of trying to canvas the entire country or city for your marketing campaigns, you can concentrate on end users of specific locales. So, businesses, looking for promotion among the locals of a certain community residing in close proximity, opt for hyperlocal marketing.

Since developing hyperlocal mobile apps has become the latest trend in digital marketing to geo-target prospects, corporate companies are becoming more and more concerned with the advantages of it. Below mentioned are the top 5 advantages of hyperlocal marketing through mobile apps:

1. Reach: Facilitating easy Internet connectivity, most searches are performed using mobile devices. According to a report released by Smart Insights in April 2016, 80% of Internet browsing is performed using mobile devices. Hence, smartphones or tablets are becoming more and more popular. For enterprises with strategies to run marketing campaigns among the target audience of a certain locality, apps are the best way to advertise your brand. Hyperlocal apps identify the exact location of prospects and ensure timely delivery of offers to them. Moreover, hyperlocal apps have no demographic boundaries, so maximum number of audience could be reached in real time.

2. Maintains Uniformity: You may have multiple products and services but with hyperlocal apps you have the benefits of promoting them all through one particular app. In this way, you can maintain uniformity in your brand promotions.

3. Data Analysis: Hyperlocal mobile apps help you to track the number of visitors, customer behavior and preferences. With all these necessary data collected through the app, you can customize your business strategies accordingly.

4. Higher Conversion Rates: With hyperlocal apps you can serve the necessities of end users since you have a better understanding of their preferences. So, this improves conversion rates of your business by transforming visitors to leads and leads to customers.

5. Cost: Budget is definitely a constraint in running marketing campaigns. The best part of having hyperlocal apps for marketing is, it is quite economical as compared to other television or radio advertisements.

Thus, hyperlocal mobile apps have the potential to target people of certain localities and often the incorporation of such apps helps a business attract new customers. Digital marketing agencies are also encouraging branding through hyperlocal apps as part of the online campaigns.  

Outsourcing Online Marketing to Digital Marketing Offshore Companies Can Yield Returns

In this world of digital consumers, it is really important that companies have a strong digital presence. It is essential for each and every organization to realize the huge potential of SEO, social media marketing, content marketing, etc. Therefore, companies must capitalize on these to increase their business returns. Effective utilization of various online marketing platforms to their full potential can significantly increase business sales and customer base.

Social media platforms, on-page SEO, design, analytics reports, and so on, all contribute to increased business revenues. And the best part is that businesses with minimum marketing budget benefit a lot from digital marketing services and its cost-effectiveness.

Moreover, social media and SEO can engage customers to a large extent. For example, you can respond to your customer enquiries on social media. Instant responses on social media make your customers feel connected to your brand too. Also, you can create case studies about your brand, float them on social media and search engines. This way your customers become even more aware of your brand, allowing them to engage with you even further.

In addition, through web analytics tools, you can track who is converting and who is driving the maximum revenue. Accordingly, you can customize your business strategies as well. Many top-tier organizations are also hiring digital marketing offshore companies to execute their digital activities because these offshore companies are equipped with digital marketing executives who are expert in their domain. 

So, if you are willing to create a strong online presence for your brand, ensure that you leverage the potential of various online marketing platforms effectively and see the positive business results for yourself. 

Why is it important to develop responsive websites?

Responsive web design is a flexible solution to multi-screen problems. Rather than building a unique mobile version, developers build a flexible design with features which offer cross browser compatibility. Responsive sites come with technologies that automatically respond to the user’s device, based on its screen size, platform and orientation.

With the constant increase in smartphone usage and the launch of Google's 'mobilegeddon', the demand for mobile responsive sites have gone up. Businesses prefer responsive web design (RWD) over separate website interfaces. Built-in responsive design for websites helps to maintain customer retention and interaction. Users enjoy the flexibility to access a responsive site from any device of their choice without complaining about distorted content or slow loading time.

Here are some pointers which highlight why you should develop a responsive website:

Boosts search engine results:

• From SEO perspective, it is important to have a viewport tag for cross-browser compatibility. And therefore, developers add the viewport tag on the responsive sites to make it even more compatible across various devices.

• For a website's accessibility, navigation is an important feature. Responsive web designs are user-friendly and they facilitate easy navigation from any device.

• Responsive websites have great page loading speed across all devices. This feature increases viewership of a website.

• According to the data published by Smart Insights in early 2016, 80% of Internet browsing are performed using smartphones. Therefore, the importance of responsive websites are ever increasing even more.

• It has been noticed that responsive mobile sites reduce bounce rate that eventually helps in SEO rankings.

• Moreover, Google recommends responsive designs for sites for better indexing and crawling. 

Cost Effective:

Instead of having different designs of your website for different devices, it is cost effective to have one design of your website for all devices. Moreover, for a responsive site, the template is designed based on screen size and not device, which means that you don't have to invest on your website design every time a smartphone is launched.

All in all, responsive designs are gaining popularity for quite a few years now. The features and benefits of a responsive web design are indeed attractive. User-friendly and cost effective, responsive sites are definitely noteworthy.

Why iOS Development Has Gained Significant Traction Amongst Business?

Mobile applications domain is increasingly becoming overcrowded in recent times with the number of innovative applications and tools available. These primarily cater to the different requirements of different businesses. To get a firm foothold in this space, it is essential for enterprises to implement highly functional mobile applications for iPhone, Windows or Android operating system to meet the exact requirements of both customers. iOS development ensures you get easy access to business-related from anywhere and any time. It also enhances profitability for businesses as it ensures higher workplace productivity. iPhone apps are reliable and provides an enhanced user experience.

Advantages of iPhone app development for business: 

User Friendly: The most popular iPhone apps are very easy to use and provides an enhanced user experience. An application that is engaging as well as simple to use goes a long way in developing better business relationships, which invariably leads to higher sales.

Attracts new customers: Attracting new customers is of utmost importance for any business, and with an interactive iPhone app, you can easily grab the attention of prospective customers irrespective of their location. A well designed iPhone app allows enterprises to promote their products and services easily to a significant audience.

Boosts revenue: Generating significant revenue is arguably the most important aspect of any business. With a quality iPhone app, you can get access to a profitable revenue stream owing to its unique capacity of effectively promoting your brand. A well designed app can help enterprises increase profits by offering innovative ways to market their current products.

Optimum customer experience: A well designed iPhone app helps enterprises communicate better with its customers, which is a major boost for any business. An iPhone app allows organizations to stay in touch with its customers round the clock and provides access to its products or services very easy, thereby enhancing the user experience considerably.

Convenience and accessibility are essential factors when developing mobile applications. Hiring iPhone app developers can go a long way in helping business owners meet the exact requirement of the consumers with respect to providing all the information and business solutions right on to their hands.

Why Drupal CMS Is Most Sought After Among Organizations?

As content marketing keeps evolving as a pivotal element in digital marketing campaigns, making use of an enterprise level Content Management System (CMS) has become imperative for the growth of an organization. Business owners often ask, “How will a CMS benefit my business?” The answer to that question lies in the features of an Enterprise Content Management System. An enterprise-level CMS makes the process of creating and managing content much easier. It is flexible and allows easy customization. In short, a CMS is worth every penny that is invested in it.

There is a plethora of CMSes available in the market today. While only a few of them have managed to earn the preference of web developers, Drupal CMS has become an absolute favorite of them. Developers prefer to use Drupal for:

·      Complex websites that require frequent data management for sensitive content.

·      Websites that have a large number of pages and require easy content movement.

·      Websites that require tagging, categorizing and organizing content regularly.

So, what makes Drupal the best choice for organizations? Take a look at the reasons, in an order of preference:

Supremely flexible - Among all the CMSes available today, Drupal is the most easily configurable one. Not only does it allow a variety of workflows as well as user and role-based permissions, but also enables the admin to be customized to suit a company’s requirements. It is one of the biggest benefits of Drupal as administrators are supposedly the driving force in a CMS.

Easy to administer - Even though Drupal governance is community-based, it is not informal. It allows verification of code on multiple levels without hampering the final performance. When mobilizing Drupal is the main aims of the organization, this continuing involvement and curation can prove to be beneficial.

Efficient Consultancy - This feature enables an organization to use Drupal’s consultancy. This makes it much easier to figure out which module will be best for which website.

Highly scalable - Drupal is one of the most scalable CMSes around. It can be deployed on a single server as well as across distributed server cluster to manage large traffic loads effectively. Drupal’s system reliability, manageability, interoperability and security are all of excellent quality.

Apart from the above factors, Drupal CMS enables organizations to maintain global brand consistency in terms of speed and performance with built-in web-modules. Using Drupal as your CMS is a great option as it can help your business drive significant revenue.

Hiring SiteCore Developers? Keep These Pointers in Mind

One of the key strategies that has emerged in recent times for making is your business popular is to develop a website and utilize it as an effective marketing tool. In order to strategically market your website, you need to focus on certain aspects of the website, and none more so than the content of your website. As a business owner, website optimization is key and for this, regular content update and modification is necessary. For updating and modifying content, having a suitable content management system (CMS) in place is of utmost importance. A CMS is a platform that allows you to modify website content with absolute ease. SiteCore is one of the most popular CMS and it is advisable to hire professional SiteCore developers to manage the CMS easily.

Once you hire a group of expert SiteCore developers, it will help you reap maximum possible benefits of the CMS. With proper guidance from experienced developers, mobilizing SiteCore becomes quite easy. However, when hiring SiteCore developers, you need to keep in mind sertain factors -

1. Hire professionals with considerable experience – SiteCore CMS comes with all the relevant features as well as a few complex technical details. This is why industry experts advise business owners to hire a group of experienced developers. When you hire a group of professionals, you need to ensure that they have years of relevant experience.

2. Cross check their portfolio carefully –  Before you hire a professional SiteCore developer, you should check his or her portfolio carefully. While going through the portfolio of a developer, you should keep a note of their client references and the technical quality of their work. You should also look for projects that are similar to your requirements in terms of technical details and complexity.

3. Provide adequate brief about your requirements - If the developers are not aware of your business requirements, they will never be able to provide you with the proper solutions. Hence, the professional who is going to guide you, must have an informed perspective of your business. Make sure he knows your business objectives clearly since this will help him propose the most effective strategies for your business.

These are some of the factors considering which you will be able to hire the most qualified SiteCore developers.

Why Developing an Android App is a Must for Every Business Owner?

Android offers a comprehensive mobile platform that offers a range of functionalities to business owners. Android is a highly popular and widely-used platform for smartphones and tablets shipped over the last five years. Apart from providing enhanced user experience, Android can be highly beneficial for promoting a plethora of products and services on mobile devices via apps. Today, Android app development is done widely to  help businesses reach out to existing customers as well as attract new ones. Business owners can tap this significant potential and expand their business further by adding new customers as well as engaging the existing customer base with user-friendly applications.

Here are some of the compelling benefits of developing Android apps:

1. Easy adoption for companies - Android application scripts are typically written in Java language with the help of a rich set of libraries. Application development with Android is very simple and anyone with the knowledge of Java are capable of designing Android apps. Given the abundance of Java developers, Android apps development has become immensely popular.

2. Cost-effective option – One of the major advantages that business owners enjoy for developing Android apps is the cost-effectiveness. Android is an open source platform, so business owners are not required to shell out significant amount of money for acquiring the license to work on it. Android apps work can wonders for small and medium-sized companies to cater to a larger audience at minimum costs and boost sales considerably. The platform is made available so that one can customize it as per their requirements and get apps that suits his business needs.

3. Easy integration with existing applications -  Android apps can be easily integrated into any existing web application to provide you optimum traction. The entire platform can be customised easily and allows Android app developers to integrate and tweak the mobile app as per your business requirement.

So, to give your business a much-needed boost, hire an experienced Android application developers to create innovative applications for your business. To hire Android developers, a proper research needs to be conducted to make the best app for your business.

Want to Spruce Up Your Marketing Strategies? It's Time to Go Digital!

 So, you are the owner of a small enterprise and you have heard of search engine optimization and social media platforms like Facebook, Twitter, LinkedIn, etc. In fact, you extensively use these social media platforms too. But, have you used them to your organization's advantage? Are you aware that online marketing through SEO and social media is highly cost-effective? If your answer to all of the above is a “no”, then it is time that you create a digital roadmap for your business immediately. 

In this world of digital consumers, it is important that you have a prominent digital presence of your brand. Yes, it is important for you to realize the huge potential of social media marketing, SEO, content marketing, etc., start capitalizing on them to grow your business ROI. These days, it is not enough to just have a company website – your online presence extends to all of the above and more. To some, online marketing might seem to be the 'next big thing'. But, to others, it is not just a powerful fad. They utilize online marketing platforms to their full potential to increase sales and improve their customer base. 

Social media channels, on-page SEO, analytics reports, design, etc., are all contributing to increasing business revenues these days. And the best part is that businesses with minimum marketing budget can also benefit from digital marketing and its cost-effectiveness. 

 

With social media marketing, you can respond to customer enquiries immediately, you can talk to them whenever they need support, you can promote your company products and services, inform them about discounts, and a lot more. Your customers feel connected to you as well. Moreover, you can create case studies about your brand, float them on social media and search engines, for attracting new customers. You can even track important data such as who is coming to your company website, what channels are driving new consumers, who is converting, what factors are driving conversions, which conversions are driving revenue the most, who is buying multiple times, and more. All such information, derived through social media analytics and tools like Google analytics, can always help you customize your business strategies as per your requirements. Valuable information on lead generation and sales can offer you a better perspective on what works and what doesn't for your business. And all this, for minimum investment budget. As a result, your returns will always be high, when it comes to online marketing.

If you are interested to amp up your business revenues, hire domain experts who are proficient with online marketing or you can outsource this job to a digital marketing offshore company which can help you with brand building online, with their skilled team of online marketers.

Want to Stay Ahead of the Curve? It's Time to Embrace Digital

The world has shifted from analogue to digital. Brands are realising the significance of the rapidly growing digital media. Undoubtedly, digital marketing, is far more versatile, streamlined and practical, unlike the traditional form of marketing. Different sized firms are going digital today. Entrepreneurs and company founders are realizing the power of digital and the kind of impact that it can have on business returns. 

Gone are the days when paper-based pamphlets and leaflets were modes of communication. But, today, people are embracing the brand new world of digital because of the some of the following pointers:

• Reduced cost: Digital marketing services can lower your business cost because online marketing strategies do not need huge investments as is required for advertisement through radios, televisions and magazines.

• Better consumer experience: A structured and feature-rich website or a mobile site can offer all the details of an organization, online, which a customer wants to know. Therefore, a customer need to search for added information elsewhere. He can browse the site and know all the important information, anytime, anywhere.

• Easy to measure client behaviour: Through different analytic tools such as Google analytics, you can track the success rate of your business, by getting a detailed information on site visitors, the time spent by them browsing the site pages, conversions, and the like. Depending on this, you can optimize the marketing plans.

• Enhanced customer engagement: Company or business sites with integrated social media channels (such as Facebook, Twitter, LinkedIn, and so on), on them, can boost customer attention significantly. These social media icons directly take the prospective customers to the social media channels, wherein they get more varied information about the company. A business can increase its digital footprint through such marketing efforts.

So, strengthen your digital marketing efforts to spruce up your business growth.

How Your Business Can Benefit From Strategic Digital Marketing Services?

Online marketing is much more than just having a good website. It is a set of strategies that are carefully designed to drive traffic to your website. Since competition is intense and will keep getting tougher with time, you must avail digital marketing services at the earliest.

In case you still have not considered digital marketing for your business, here are some benefits that you must take a look at:

• Businesses often wonder how many people actually know about them and how they can expand their client base. Nowadays, people, on an average, spend 8 to 10 hours online. Digital marketing can take your brand where the real crowd is. A well maintained website with quality content marketing can enable your business to reach target audience and create lead generation opportunities. Further value can be gained by utilizing social media channels as wells as through personalized email marketing. 

• Digital marketing can encourage your prospects, clients and followers to visit and revisit your website. Repeated visits may encourage them to read about the products and may be even buy them. The buyers who have already utilized your product can provide feedback which can be made visible to your prospective buyers. It does not take very long for good publicity to enhance the brand awareness of your business.

• Today’s clients are highly active on various social networking channels. SMM makes instant connectivity possible, which means queries can be answered and feedback can be addressed in an instant. This shows the audience that the brands care about their opinions, which in turn, can increase brand loyalty. Besides, having a solid presence on social networking channels can act as a ‘brand signal’ for your business. This may show the popular search engines that your brand is genuine. As a result, your business’ search engine rankings may improve and the inbound traffic to your website may also increase.

It is high time that each and every business accepts and embraces the importance of digital marketing. Offshore digital marketing agencies can be contacted in case you do not have in-house resources. Strategic approach is necessary to make the most of your digital promotion. Note that many companies are trying improve their marketing reach and without decisive action, you would find it extremely difficult to stay ahead of your business rivals. 

How Social Media Marketing Services Can Help Your Business Grow

To some entrepreneurs, social media marketing may seem like the next big thing. However, for many others, it is not ‘next’, it is ‘now’. Social media marketing is the biggest thing in digital marketing now and it can be surely said that it is here to stay. More than ninety per cent of marketers agree that social media is important for their business and around eighty per cent say that social media has helped to increase traffic to their websites. Still, there are many other business owners who are still sitting on the fence about the benefits of social media marketing.

Social media marketing, if done correctly, can potentially increase sales, but there is a complicated learning curve to it. Here are some of the ways in which social media can help your business.

Brand recognition: Social media networks are new channels for your brand’s voice to be heard and your brand’s image to be seen. This makes it easier for you to make your brand accessible to new customers and more familiar to existing customers. You can interact directly with your target audience, gather customer insights and design your products and services accordingly. The better you interact with your customers, the stronger your digital brand image will get.

Brand loyalty: Brands that interact more with their target audience on social media channels enjoy higher loyalty from their customers. Strategic social media marketing services of knowledgeable and experienced marketers can be influential enough to morph customers into being brand loyal.

Inbound traffic: Without social media, your website’s visitors are limited to people who are searching for information with the keywords that you currently rank for and the people who are already familiar with your brand. Every post you make on a social media platform, you give your brand an opportunity to connect with your audience and guide them towards your website. The more quality content you syndicate on social media, the more inbound traffic you can generate.

Search engine rankings: Being highly active on social media can act as a ‘brand signal’ to search engines. It can convince the search engines that your brand is legitimate, credible and trustworthy. Thus, your keywords may get ranked higher on search engine results pages (SERPs) with strong social media presence.

It would be wrong to say that social media marketing enables businesses to provide richer customer experiences.. Every customer interaction on social media is an opportunity to convert and also to publicly demonstrate your customer service level. A channel as important as this should not be experimented with. In case, you are not sure where to begin with, you must hire the services of a reputed social media agency. With years of collective experience of their digital marketing team members and valuable market insights, the agency can help you take your business to new heights of success.

Content Management Solutions for Effective Site Maintenance

A structured enterprise content management system (CMS) can help you get client attention towards your site, which in turn, can improve your business. Be it your website or your mobile site, a scalable and flexible content management system can help you manage your content better, in more ways than one. Do not forget that the key tools to communicate with your clients or customers, is through your mobile site or website. Therefore, effective content management solutions can help you build your brand image significantly.

Formulating an enterprise content management strategy for effective capturing, storing, distributing and managing unstructured content end to end, is really important for a business. Few of the key benefits of using a rich enterprise CMS are mentioned as under:

·                     Streamlines scheduling: A good CMS offers you all the details about the status of content, such as, the content that's live, being reviewed and in draft. It is easy to assign respective tasks to people, which includes web page management to blog uploads. Accordingly, you can chalk out your marketing plans, after you are sure of what's updated and when.

·                     Comes with permissions and protocols: A good CMS comes with various kinds of publishing permissions. Therefore, there is a permission given to those who update blogs, those who update pages, those who make changes in designs, and so on. Therefore, only those out of all the multiple users that you allow, can publish content. So, content goes live only when you are ready.

·                     Enables upgrades easily: A good CMS can help you maintain a site really well. Need to update the CMS software or add functionalities? You can simply go to the CMS, which has a common architecture, and make the changes, wherever necessary. Without a CMS, that would mean going through hundreds of pages and making changes individually.

So, a good enterprise CMS is of immense importance for any business website or a mobile site. It helps you to remain in control of your site, a tool that hugely influences your client behaviour.

Summary:  A good CMS helps in site maintenance and management, in a hassle-free and smooth way. It helps in upgrading your site, both in web and mobile, according to your convenience, in an organised way.

Reasons To Consider Hiring Digital Marketing Services Of Offshore Companies

So, you have a business and have invested enough in the marketing solutions of your business? Recently, have you stopped to evaluate just how dynamic your current marketing team is? When was the last time that you assessed whether your digital marketing solutions are bringing in desired results or not?

Experts say that as a business owner, it is crucial to know what you are good at. Sticking with your core competency can fetch better results than trying to manage everything by yourself at once. In case, you are excellent at designing or creating a product, focus on that. As far as the management of other aspects of your business is concerned, hire experts in respective fields. And the best way to do so is to outsource your digital marketing. Offshore companies can provide you with comprehensive and effective solutions at economical rates. This means you can save recruiting time, training time and expenses of full-time staff.

Some of the major benefits of outsourcing digital marketing services are:

• Cost - Outsourcing allows you to hire an entire team of digital marketing experts at the cost of hiring one full-time executive. You can also expect budget-friendly advertisement rates and software costs, among others.

• Access - You will have complete control over your data and learning. Reputed digital marketing firms believe in total transparency. Thus, you will not have to worry about any hidden cost.

• Time - As mentioned above, you can save recruiting time and training time. Trying to understand the intricacies of digital marketing yourself can also take up a lot of time. You can bypass this ordeal by outsourcing your project to offshore companies.

• Experience - Your in-house team can benefit immensely from the experience that the offshore marketing team brings to the table. Extensive knowledge about market trends, clear idea about the benefits and drawbacks of popular marketing strategies as well as familiarity with many marketing channels and opportunities available - all these can help your in-house team learn more and eventually become more efficient.

When you are outsourcing your digital marketing services to an offshore company, it is important to find the right firm. Start the planning process early and state your requirements and expectations clearly. The key to find the right digital marketing company is to truly know and understand just what it is that your company needs.