Chatbot development - A popular strategy to improve communication & brand reputation

Since the inception of marketing and promotion, serving the audience and showcasing the utility factor of the product or service has been one of the many important purposes of brands. The rule was simple. You give value to the customers and they help you grow. More traffic, higher sales and better returns are the end results of a successful campaign. To achieve the same, over time the mediums have changed greatly but the psychology - not much. The methods may have evolved but the objectives remain constant. You do not anymore solely rely on word-of-the-mouth or billboards to bring you customers and drive sales, but you have not over time stopped maintaining the quality or prioritizing the client. That is the basic crux of your success story so far.



Chatbot technology making easy to address audience queries -  

From traditional methods to the not so new social media strategies and the very recent chatbot technology - a brand owner still continues to help their audience and grow their business. Chatbot development is the new kid on the block and it has been able to impress many brands and businesses in a very short span of time. What makes chatbots so popular? Let’s take a look at some of the recent applications -



Brands opting for chatbots to communicate with audience -

Not just FMCG brands but also companies in the health sector and clothing industry have opted for chatbots. After the recent announcement made by Facebook regarding chatbot integration, many brands have been showing interest to develop a chatbot to provide the clients with a seamless process. At the launch of chatbots for Facebook, early in 2016, Mark Zuckerberg said - “We can look at responses businesses give and automate them [with bots] to help decrease latency” Over time chatbots have been opted by many brands and as recorded in June, there were over 11,000 Facebook chatbots to try!



Chatbots serve multiple purposes -

The first and foremost purpose which a chatbot serves is to address the queries of the clients on a real-time basis. Chatbots enable users to make quick decisions and assist to clear confusions. A chatbot if deployed for the right purpose, can help to save a lot of valuable time. At a much lesser expense, chatbot is a solution which helps to gather relevant feedback. To help you set up a chatbot for your business, it is best to discuss possibilities with an experienced chatbot developer.