To some entrepreneurs,
social media marketing may seem like the next big thing. However, for many
others, it is not ‘next’, it is ‘now’. Social media marketing is the biggest
thing in digital marketing now and it can be surely said that it is here to
stay. More than ninety per cent of marketers agree that social media is
important for their business and around eighty per cent say that social media
has helped to increase traffic to their websites. Still, there are many other
business owners who are still sitting on the fence about the benefits of social
media marketing.
Social media marketing, if
done correctly, can potentially increase sales, but there is a complicated
learning curve to it. Here are some of the ways in which social media can help
your business.
Brand recognition: Social
media networks are new channels for your brand’s voice to be heard and your
brand’s image to be seen. This makes it easier for you to make your brand
accessible to new customers and more familiar to existing customers. You can
interact directly with your target audience, gather customer insights and
design your products and services accordingly. The better you interact with
your customers, the stronger your digital brand image will get.
Brand loyalty: Brands
that interact more with their target audience on social media channels enjoy
higher loyalty from their customers. Strategic social media marketing services of knowledgeable and experienced
marketers can be influential enough to morph customers into being brand loyal.
Inbound traffic: Without
social media, your website’s visitors are limited to people who are searching
for information with the keywords that you currently rank for and the people
who are already familiar with your brand. Every post you make on a social media
platform, you give your brand an opportunity to connect with your audience and
guide them towards your website. The more quality content you syndicate on
social media, the more inbound traffic you can generate.
Search engine rankings: Being
highly active on social media can act as a ‘brand signal’ to search engines. It
can convince the search engines that your brand is legitimate, credible and
trustworthy. Thus, your keywords may get ranked higher on search engine results
pages (SERPs) with strong social media presence.
