Outsource Enterprise Mobility Management Services To Boost Consumer Experiences

Be it Augmented Reality (AR), Artificial Intelligence (AI), Internet of Things (IoT) or Natural Language Processing (NLP), disruptive technologies are gradually but steadily, becoming mainstream. And with it, the enterprise mobility wave is gaining prominence. As a result, leading corporate houses are focusing on enterprise mobility services. If you want to free up your staffs for more critical projects, you can even outsource enterprise mobility management services to third-party companies. 

Enterprise-grade mobility technologies are transforming business processes like never before. No wonder businesses are upgrading their strategic investments to revolutionise their business procedures and operations. Enterprise mobility fosters enhanced productivity, agility, better innovation and improved customer centricity.           

We live in a world where customers require instant gratification - be it for watching movies, ordering food, booking flights and cabs, reserving hotel rooms, and the like. This fundamental change in customer behaviour, driven mainly by mobile technologies, has completely transformed the way industries function these days. And therefore, the need to revamp enterprise mobility solutions has become that much more important.

Whether a company deals with retail products, real estate properties, shipping operations, financial services, digital marketing solutions, telecom services, or any other, it needs to accelerate its services through advanced mobility solutions such as Internet-enabled apps. By implementing enterprise mobility services, companies are working towards boosting their employee productivity so that they are able to offer best-in-class mobile solutions to their customers, and meet their needs.

Not only are mobile technologies beneficial for meeting customer requirements, these technologies also enable the company employees to deliver service to their customers effortlessly. For instance, the Bring Your Own Device (BYOD) policy, allows employees to use their own mobile phones to serve their customers, from any part of the world, and at any time. This amps up employee efficiency levels, satisfies customers instantly, and positively impacts the overall business results.  

If you are interested to dynamically transform your businesses, focus on enterprise mobility outsourcing services and get top-of-the-line solutions from third-party agencies, to better serve your customers. It's time to step up your business solutions.

Enterprise Mobility Outsourcing Services - Ensuring Top-notch Mobility Solutions

The growth of chatbots, integrated within mobile apps, reflect the rising trend in enterprise mobility. Companies are focusing on bot development because of the limitless possibilities that it has. The potential of bots is huge and marketers are realising the massive advantage that it can bring to a business. Many companies build bots with the help of their own in-house teams, while there are companies which focus on enterprise mobility outsourcing services, for their bot creation.    

Companies outsource their enterprise mobility services to other firms, which specialise in this subject, because this way the companies are assured of quality service and top-notch expertise. There are many digital marketing agencies which offer their bot development solutions (a part of enterprise mobility services) to other companies, which have outsourced the task to these agencies. These agencies appoint some of the best developers and digital marketers, who exactly know how to create a user-friendly bot so that it delivers results and engages customers.     

These bots are powered by Artificial Intelligence technology, which helps them to understand human emotions and sentiments easily. Based on human moods and preferences, the bots respond to human queries and resolve the problems. The purpose of incorporating bots within apps, is to enhance the relation between brands and customers. These bots serve as perfect digital assistants and guides to people, and bridge the gap between organisations and their target audiences. Personalised conversations between a bot and its audiences, enhance customer attention. People connect to a brand a lot more when their queries get resolved instantly and within minutes, through a bot. In fact, customers develop an association with the brand through personalised conversations with the bot. 

However, during bot development, as a marketer, you must ensure that the marketing team and the development team are on the same page. That is, the teams must both collaborate to make the bot highly responsive and reflective of the brand's sentiments. This will help you develop a top-notch bot, which is accurate and user-friendly. In addition, your developers must program it with Natural Language Processing (NLP), so that the bot is capable of identifying human interests and dislikes. The better your bot is trained, the better will be its responsiveness.

Today, bots have replaced phone calls as the mode of communication. This is largely because companies are no more incurring added expenses by hiring customer support personnels. The bot itself, is automating the process of support. If you are interested in chatbot services outsourcing, hire an agency which is renowned for offering bot solutions, to get the best results. So, take that leap and streamline your audience support system.

Enterprise Mobility Outsourcing Services - Offering Best-in-class Bot Solutions

Right from pizza purchases to customer services queries, bots are being used for various kinds of activities by top brands nowadays. Most businesses have realised the importance of using a bot for improved customer support solutions. Therefore, mid-sized firms to top companies are exploring the full potential of a bot. Some of these firms create their own bots while others off-load this task to companies specialising in bot development. 

Powered by Artificial Intelligence (AI) technology and programmed with Natural Language Processing (NLP), chatbots have been able to amp up user experience for people across sectors. Companies appoint firms which engage in enterprise mobility outsourcing services, to get the best services from specialists (those with proven skills), for bot creation. This assures them of the scalability and the accuracy of the bot.   

The integration of cognitive capabilities and robotic process automation (RPA), make these bots great digital assistants for the consumers. And most brands have embraced this digitization and built their market value through bots. 

As a Chief Marketing Officer (CMO) of your company, you, too, must make the best use of this strategy to give your business that edge. Some of the aspects which you must remember are: 

·       It's essential to select the right resource: Once you design your marketing strategy, it is time for you to select the right resources to build the best bot for your company. If you want your chatbot to provide you a superb performance, it is imperative to make it multi-channel. You must also make sure that you create a bot which provides you real-time analytics. This will help you analyse your customer behaviour as well as evaluate your bot's performance. You will learn about length of conversion, message-read rates and the number of leads funnelled through to KPIs. Such elements will help you make your bot even more responsive and smarter.   

·         There is a need for a broader mobile messaging strategy:  As a CMO, your main objective should be to come up with policies which cater to the business requirements of the consumers. It is important to widen and deepen your mobile messaging services by turning your chatbot interface into an all-inclusive platform. That is, if your bot allows your customers to search for an array of products, troubleshoot problems, get expert help, place orders and make payments, there is no reason for your consumers to not like your bot. 

·         It's important to embed other elements into your bot campaign: If you want your bot to inform you about session durations, leads and conversions, you need to embed elements such as, buttons for call-to-action, website and videos, within the chat interface, to shoot up audience engagement.   

So, take the leap and build your own bot (either with the help of your own in-house team or a company involved in chatbotservices outsourcing). Unlock a bot's full possibilities for an improved customer support.

Enterprise Mobility Outsourcing Services: Marriage of Chatbots and Emails

Chatbots are marrying business-critical transactional emails. Three primary reasons why this can open up newer business opportunity for you are:

·         Firstly, consumers prefer these emails. Transactional emails are one-to-one customised emails sent to the consumers because they wanted to look for a specific type of information. Such emails include hotel booking confirmations, product delivery notices and password resets, to name a few. Consumers wait for such emails because these emails provide information which the consumers asked for. Such emails have 152% higher click through rate than marketing emails. Generally, they are opened more than twice by the consumers throughout the day. Therefore, once you integrate chatbots and email, you customers will tend to engage more with your brand.

·         Secondly, chatbots offer better user experience. Transactional emails usually need a resulting action which needs to be taken by your customers, like resetting passwords, saving railways reservations, or even printing movie tickets. Chatbots complete these tasks on the behalf of your customers. For instance, if you need to reset your password within Slack, you will have to fill up the details such as the name of your team and your email address. Instantly, you will get an email notification asking you to reset your password. This helps your customers get a better and improved service from you, which in turn, builds your brand value.

·         Thirdly, chatbots provide enhanced upselling. For example, there are many who make flight reservations through a website. However, after receiving an email confirmation of the flight booking, your chatbot can come up with more options such as car rentals, hotels, group tours, and more, in the mail itself. Accordingly, the customers get a wider array of options and they might feel interested to select a personalised itinerary along with a car rental services according to their budget. As a result, chatbots provide higher chances of upselling for the customers.   

Therefore, if you are a company that offers enterprisemobility outsourcing services, and are asked to develop chatbots for your client, then make sure you integrate your chatbots and email services within a messaging platform, for better business results and customer service.