Why choosing Ektron can make your site creation process easier than ever?

Have you already chosen Ektron as your CMS platform? Congratulations! You've opted for one of the most scalable, extensible web content management systems available today. As a platform for over 3800 global companies, it allows you to create, manage and deploy enterprise-scale personalized and global websites. With Ektron Development , it becomes extremely easy for the designers and developers to work in speeding time to web. It's easier to make content updates directly on the website with the help of an intuitive browser-based editor.

As per Gartner's Magic Quadrant for Web Content Management, "Ektron has used the growing popularity of .NET platforms to support online strategies. It is typically one of the top choices considered in the market by clients that have chosen this core architecture. "

Ektron has always remained one of the top web content management systems which offers business insights in conjunction with development flexibility. it offers benefits which are out of the box and helps you to control your online marketing plans and retain brand identity. Some of the benefits of using Ektron include:

1) You can manage your web contents with the help of industry-leading WYSIWYG editor.

2) You can enhance and improve Search Engine Marketing (SEM) services without HTML or 'coding.'

3) You can use Social Networking Framework in your site for people to meet and interact.

4) Ektron's enterprise search provides fast and accurate search results.

Since Ektron is a commercial CMS, used for maintaining websites, it includes a diverse array of built-in tools to streamline the process of editing and publishing web content. Few of these tools include:

1) Easy building tools such as web forms and smart forms

2) Geomapping

3) Blogs and message boards

4) Customizable web URLs

5) RSS feeds

Ektron also provides features that will help you in brand promotion and allow you to further communicate with your clients by reaching them through interactive tools such as product ratings. Some of the customer loyalty tools with which you can engage your customers are:

1) Forums

2) Technical Support

3) Knowledge Base

4) Promotional Events

You can modify and edit content from the CMS Workarea. You can also edit texts through the in-context editor from the access point with the help of Ektron OnTrek. The drag and drop PageBuilder menu enables users to drop widgets onto a page and customize them. Apart from the business user-friendly tools for drag and drop, it also provides flexible customizations through ASP.NET templates with the help of Microsoft Visual Studio and other developer tools.

Ektron's responsive email reply feature can also attract more customers for your business. You would always want your clients or community members to discuss with you about your products/services. The moment your users subscribe to your latest updates and new posts, they can choose to receive an email update from you. This will not only keep them updated about your products and services, but they can respond to the emails and keep the conversation active. The email reply feature in this CMS inserts texts automatically into a community activation notification. This helps the users to send an immediate response.

Choosing the right Web CMS is a challenging task. You need to select a platform that exactly suits your business requirements and meets your business purposes. Ektron CMS, with its scalable and flexible solutions, allows business enterprises to create and maintain websites almost effortlessly. 

3 Major Reasons Why You Should Never Ignore The Necessity of Mobile Website Development

If you take a quick look around while you are traveling, there's a good chance you will see some people are busy with their smartphones. Gone are the days when mobile phones were used just for communication. Increasing number of people are now accessing their favorite websites on their mobile devices on the go. If you have a business website and you want your potential customers to see that, you should consider mobile website development right away. Large companies and independent business owners across various industries have wonderful opportunities to promote their businesses with mobile websites. The world has understood the fact that mobilizing websites has become important for any type of company to remain competitive. The following points are strong enough to convince you why you need a mobilized website too:

Customers look for mobile websites: Based on a recent study, it has been found from the browsing habits of consumers that opening a desktop-based website on a mobile browser is deterrent for many customers. Websites that are not properly optimized for mobile browsing are difficult to read, load images slowly, and ultimately drive away customers. These websites have a higher bounce rates because people who visit these sites tend to leave as soon as they realize that the sites cannot be viewed properly from their mobile phones. This trend clearly reflects that your potential customers want your site to open properly from their smartphones.

Convenience and fast: Your customers access the web from their mobile phones from various locations like their workplaces, favorite coffee shops, restaurants, libraries and many more. Accessing the web on the go is convenient and fast. Speed is important, people do not have the patience to read a website that takes a long time to open. Websites that are optimized for mobile devices load quickly because they are made in a way that makes them compatible with mobile devices. Thanks to the sleek and slim smartphones and tablets available in markets, people can carry them easily in pockets or purses. With these devices they buy movie tickets, book restaurants, shop online, mail their friends, and do many other tasks on the go. This is another reason why you should consider mobile web development to help people reach your website easily from anywhere and anytime.

Improved page rank of your site: To stay in the competition, it is important to have a website that has a good page rank on leading searching engines like Google, Yahoo, or Bing. These search engines decide whether people will find your websites when they are looking for products or services similar to yours. According to the search engine giant, Google, webmasters should develop websites that are optimized for mobile devices. Doing this will increase the likelihood of your business website to fetch a good page rank on search engines.

 These are the 3 major benefits of optimizing your website for smartphones. Remember, mobile websites on iPhone, Android, Windows and other platforms are quickly becoming standard elements of creating a solid web presence. If you have made up your mind to optimize your business website for smartphones, the next step is to get in touch with a reputed and renowned mobile website development company that can help you without costing a fortune.

5 Points Why Successful Companies Use Ektron CMS

Ektron content management system has been chosen by more than 3,800 companies globally for the numerous benefits it offers. If you are looking for an easy way to manage the content of your business website and blog then using this CMS will help you do that easily. Ektron enables you to update the content of your website directly on the site with the help of an intuitive browser-based editor. Ektron CMS helps you deliver a great online experience to your website visitors that helps you achieve your business goals. In short, this content management system helps non-tech people to manage their websites and blogs properly. Let's take a look at some of the major benefits you will enjoy using this popular content management system:

No need to hire additional tech support personnel: With Ektron, you will be able to update your website content any time you want without the help of a tech team. Also, it will reduce inaccurate, outdated, redundant, and unauthorized contents from your web page.

Fast and easy to use: This content management system is easy to handle and users can control content layout and format with simple forms-based entry. The editor is WYSIWYG, ensuring what you see in the editor window is exactly the way your visitors see it in the Live site. Apart from that, users can launch new web pages and microsites with the help of a simple drag and drop feature of this CMS.

Help website visitors find what they need: Using this CMS will help people visiting your website to find relevant information within very little time. The search module of this CMS is powered by SOLR, Microsoft Search Server or FAST) that enables fast search and metadata-driven navigation for visitors. Providing a great online experience to your visitors will ensure customer loyalty and people will come back to your website through Web alerts, subscriptions, and RSS feeds.

Optimize your website for mobiles and tablets: Your customers are mobile. So, your website should be mobile-friendly as well. Ekron CMS will help you optimize the delivery of updated content to smartphones and tablets of your visitors or potential customers.

Improve your website's visibility on search engines: Using Ektron will improve the pagerank of your website or blog by implementing effective search engine optimization techniques. Updating your website will become a matter of few minutes as this CMS does not require any complicated coding in HTML or other computer languages.

These are some of the major benefits of ektron development for your business website or blog. Remember, people visit your website to see what you are posting on the site and how relevant and reliable they are. If you run an online retail business then your potential customers will look for discounts, special offers, product promotions on your website. Managing all these things effectively and updating your website on a regular basis with fresh and relevant content is not an easy task. That is why Ektron content management system has been chosen by reputed and renowned companies around the world.