Like all other forms of
modern economy, travel is also changing! Gone are the days when travellers
would go through the painful drill of going to travel agents/experts and find
out the best deals. In today's digitised world, everything happens with a click
and chatbots are changing the way it is all happening.
Chatbot development outsourcing, can be a boon for travel companies and so many
of them have already embraced this change. In this blog, we will try and cover
the different uses of bots in this industry.
Important uses of chatbots in the travel industry
There is not one but four
distinct areas in which bots can benefit the travel business. It is almost like
bot technology has it's own niche which it is capable of serving fully (fully
automated and glitch-free). According to Sabre, the broad areas of functionality
are-
1. Booking help-desk- We already know several services like Skyscanner, Booking.com
etc. which become your online travel agent and perform all necessary operations
needed while reservations. All of them have Messenger integrated bots which
help in reservations via different social media websites. Bots are more
convenient because of their simplicity and conversational nature and often more
effective in retaining clients better than websites/apps.
2. Better customer care and disruption management- This is particularly a
company-centric benefit where companies can avoid negative feedback from being
public. Chatbots provide a personal platform for grievance redressal. From the
customers' point of view, bots rule out the tedious ordeal of finding out phone
numbers or mail Ids for lodging complaints or get clarifications.
3. OTA- Chatbot development companies can be specifically told to work on the NLP
aspect of the bot to suit individual company requirements. People often use
complex phrases like, “romantic hill vacation” and a proper understanding of
the geography, linguistics and other preferences of the clientèle can help the
bot give the best results.
4. Local guide- The travellers today prefer seeing a place like a local would.
Chatbots act as local guides by showing recommendations, becoming language
buddies etc. They are gathering local information based on device location and
'speaking' the way they would to a localite!
