Ektron's Website Content Technology Increases Conversion Rates

People say that Albert Einstein was wrong. For us, information is knowledge. Although we all know that when Mr. Einstein drew the difference between knowledge and information, he was only getting a view from various sources that information is just another part of the knowledge brew. However, as time passed by the concept changes. Highly competitive marketplace, where numerous enterprises are using various stores of information technology and apply them to business processes, there came the need to re-think Einstein's nugget.

Today, most businesses have their websites. With perfect blend of information and knowledge we adjust web pages depending on who all are visiting and looking at them.  Websites provide information about companies, what type of services they offer and product information. You can make your website content powerful and well managed with Ektron. With this content management system, you can spread vast knowledge from even a little information. You have to identify you targets. Your web content will vary from a B2B site to an e-commerce website. Don't you agree?

There are Real-Time Identification services which will help you know how many visitors were in your website on a particular time frame. With Ektron's web content management features, you can actually identify the number of visitors on your web page and customize website content as per visitors' needs. The best part of the content management system is that you can even change or amend the content when visitors are viewing your website. Isn't it great?

How can you track online visitors to your website using Ektron Content Management System (CMS)? What I have heard is that the CMS helps to identify Internet Protocol addresses of unique visitors and store them in a database. The stored database will then help you to work on website content management analyzing the type of visitors and search terms.

4 Reasons to create website or business relevant content

It is essential to create unique, informative and exciting website content. You may use text, graphics and animated icons in your website. But each and every piece of content should say what your business is in and what all services you offer. People will only visit and re-visit your website only when they find information they are looking for. Here comes the role of a marvelous CMS and we can't think of anything better than Ektron. The content management system will helo you create business relevant website. Here are those reasons:

You should know what you want to showcase to online visitors. With the help of Ektron and other software's you can develop a homepage where you can put every minute detail of your business in a simple way. When a visitor from a healthcare company visits your site, the first thing which must display to him is information related to your healthcare services. Your web page should be your customers' page. Remember this.

Don't forget about marketing spots in your website which will help you get business leads and others can publish ads in free space of your website. Your chosen content management system will help you identify those marketing spots thus helping your website get additional clicks.

Information database is essential for a website's review. You can read and analyse the data which will help you strategize to increase conversion rate. Remember one thing. Always use updated and latest version of Ektron. This will help you in mobilizing website.

Website forms play a vital role to manage and increase conversion rates. Your chosen CMS will identify every unique visitor who come across from difference parts of the globe and fill various forms in your site. Some forms may be short whereas some may be long. But, your CMS remembers only one thing – conversion rate. Sounds interesting.

Being a website developer, I am sure Ektron customers or users will not think of other content management systems to manage their websites. After all, what matters at the end of the day is conversion rates. You will choose the CMS which will help you increase that rate. Won't you? Yes, it is time to re-think and go for mobilizing ektron.

Android apps development: Let your apps bring revenues for your business

Today, Android is the second most popular mobile platform (after iOS). According to industry analysis, Android is the fastest growing mobile platform that will soon become the pioneer in the mobile market. Moreover, Android app developers are increasingly growing all across the globe. Therefore, many companies are also trying to build their own Android business apps to reach out to a large number of employees and customers at a personal level. To add to that, Android app development outsourcing has also become a very popular option for most companies today.

Some of the key benefits for Android app development outsourcing are:

• Android apps development service providers have the expertise to give out the best quality work.
• The intended Android app can be quickly and easily deployed with the experienced professionals who are working on it.
• An Android app development service provider is also equipped with some of the best experts who can master the technology and also have the latest updates on the operating system.
• With detailed knowledge of the Android SDK, a skilled Android app developer can develop an application taking help from the latest OS functionalities.
• Professional Android app developer has the knowledge and expertise to build an app with the best user interface.

Location-based services on Android

What makes Android platform so popular is the fact that it is an open source platform. So it gives the Android developers the flexibility and freedom to build an app the way they want. Moreover, a developer can also put his best creative abilities to design an Android app. One of the latest functionalities in Android which have become popular is the location-based services. The organisations can get a LBS application on Android to find the location of the customer with the help of GPS. This will allow the companies to effectively handle their business with a detailed knowledge of their customer base.

Open source platform

Since Android is open source, it can be attained without any charges. Therefore, businesses do not have to spend large amounts of money to build an engaging and feature-rich Android application. With minimum investment, a company using Android apps can increase their business and keep large profit margins too. Moreover, the applications will be full of features and highly interesting.

Cost-effective

In order to develop an Android application, all you need is SDK. You don't require any license expenses to build an Android app. Modification of the app is easy in Android without any restrictions. This leads to reduced development costs. So if you want to increase business opportunities with simple and easy application development procedure, Android is the platform that you can go for.

Wide array of sectors

People develop Android apps because of numerous abilities, a wide range of functions and a vast developer community. In addition, Android apps can be developed for wide array of sectors such as real estate, education, gaming, health, and other entertainment purposes too.

Inter app integration

Android apps development is one of the best options for inter app integration as well. It provides different functionalities and features to connect between various apps and platforms. So if a business intends to cross-promote certain programs, Android is the best platform to use.

Android is an open source platform that makes app development extremely easy. Are you ready to develop an Android app for your business as well? 

A Super quick guide to manage a website – The Ektron Way!

The process of developing and managing your website may seem a bit daunting especially when you are new into it or not a tech savvy person. If you've come to this article and take the trouble to read through the next few lines, you will find out how we've outlined some of the important key steps to make it simpler and more streamlined process.

Why Ektron?

First and foremost, you can save time on that research of finding an appropriate content management system that requires very little knowledge of coding or programming languages. Ektron comes with an editor that looks similar to that of the Microsoft Word which enables you to create complex content with ease using the Smart Forms feature. Want to add images with your content? You can simply drag and drop images directly while you are editing the content.

Why your website is like a brick and mortar store!

Your website is like a traditional brick and mortar store on the Internet. It represents your business and creates the first impression in your customers' mind about your business. If it is full of old and useless things that your customers don't need or want to see, they won't come back to your store for the second time. That's why, just like a brick and mortar store, you need to decorate your website properly, make it visually attractive, and ensure that it is full of things that your customers need (in this case, the right information about your products and services).

Mobilizing Ektron – it's no longer an option!

Updating a website regularly with fresh content and having an easy way to do it are equally important. Once you are done with these basic things and know that you have found a CMS that will help you get things done easily, then it is time to focus on other important matters. For instance, mobilizing a website is no longer a fun thing or an option, you must build it. Ektron lets you do that easily. This CMS helps your website automatically adapt, swap, and re size images based on the screen sizes of different mobile devices. Moreover, it can target content with Geo location. So, you can be rest assured that your content is being viewed by the right people where you want your business to grow.

That much needed helping hand!

Have you ever visited a chaotic website when you don't have much time to go through all the tabs and drop down menus to find what you are looking for? After spending hours you finally had to give up and close the site. You're not alone. If you think from your customer's point of view, they want an easy site navigation system which lets them find information on a website. Ektron CMS helps your website visitors find what they are looking by narrowing down search results, and giving the best results for the keyword that has been used to search.

Ektron is the preferred content management system for more than 3800 companies all over the world. It helps you manage, create, and deploy your corporate as well as business websites. This CMS is considered as one of the best content editors all over the world for the numerous benefits it offers.

Mobilizing Ektron has been made simpler than ever before with Ektron 9

Do you have a website dedicated to promoting your business and are always on the lookout for new ways to optimize it for new marketing techniques? Then you probably already know why you need to consider mobilizing it. Indeed, benefits like reaching out to thousands of prospective customers every day and getting more transactions completed than what you could do with a regular desktop website are just two of the benefits of such a step. Thankfully, if you have hosted your website using Ektron, you are in luck. The latest version of the content management system (version 9) comes with a plethora of features that make it easy to mobilize your website without a lot of the usual hassles. Here – have a look at two of the most important ones:

Going ‘responsive’ has never been easier

Responsive web design is the all new weapon in the arsenal of skilled web designers. The definition of this technology is simple – you design a single website and it automatically adjusts the way content should be displayed on various devices, both desktop and mobile. Suppose you are accessing the website on a tablet device. Then the text and images will be realigned to ensure maximum utilization of display area. On the other hand, if you access it using a smartphone, the images will be replaced with low-res formats in smaller sizes, so as to ensure everything is accommodated in the smaller screen of the phone. This is done by using different CSS files for different screen sizes and devices. In most CMS-s, you need to do this manually for every device and need to write quite a few hundred lines of code (aside from the system generated ones) to ensure seamless optimization. However, mobilizing Ektron sites is a piece of cake, since the new version (v9) offers out of the box support for responsive web design.

Setting up Personas can greatly simplify web marketing

Do you promote your products and services to many different target groups on a regular basis? Then you are going to love Personas in Ektron 9. These are something like user profiles that you can create based on the demographics and preferences of your target groups. Create a Persona targeted towards a specific type of customers and key in the preferred products, age, sex, location and other relevant data about such customers. That’s it. You’re done. Now you can promote different types of content to specific Personas, ensuring only visitors matching the criteria can see those contents. What’s more – you can also track performance of individual Personas through Google Analytics, in order to find out which ones are the most successful in attracting traffic to your website. Simple, eh?

Ektron 9 brings with it a number of useful features that you would be hard pressed to find in most other top of the line content management systems. If you haven’t upgraded to this new version of Ektron content management system yet, now would be a very good time to do so.