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Thursday, 7 July 2016

10 Factors Driving the Growth of Enterprise Mobility

Enterprise mobility has been redefining the way businesses are conducted in the age of global digitization. Enterprises need mobility solutions to secure corporate data, drive employee productivity and enable business innovation. Enterprise mobility management (EMM) implements tools, technologies, processes and policies to enable employees of an organization to access company's data from their personal devices using cloud services. While employees can access  company's data from any device and at any time, EMM ensures absolute security of this confidential data of the organization. To implement mobility solutions, enterprises are outsourcing the services to digital marketing agencies. Outsourcing is cost-effective, hassle-free and yields satisfactory results.

There are many factors that drive the growth of enterprise mobility. Mentioned  below are the top 10 factors encouraging implementation of enterprise mobile management solutions :-

  1. Portability: Enterprise mobility offers device portability. Employees can access essential corporate information through their own device anywhere, whether at office or outside.

  1. Availability: With mobility solutions, company's data remains accessible anytime to the employees, that helps them accomplish their job, at their own comfort.

  1. Security: Along with device availability and portability, mobility solutions are essential for security purposes. Enterprise mobility offers absolute security to confidential data of the organization that is exposed to vicious malware attacks, cyber-threats and other potential vulnerabilities when accessed from unauthorized devices.

  1. Proliferation of Smartphones: According to a report released by Smart Insights in April 2016, 80% of browsing are performed using mobile devices. With the ever increasing usage of mobile devices by tech savvy employees to perform office work, companies are recognizing the importance of adopting enterprise mobility solutions.

  1. Sharing: A company's sales team often needs to share their presentations or valuable data with their customers via their mobile devices. In such a situation, advanced features of enterprise mobility prevent the sales personals from sharing sensitive data to their customers, thereby, enabling controlled data sharing. 

  1. Flexibility: With enterprise mobility, employees enjoy flexible working hours. Mental peace is vital to deliver efficiency in work. With flexible working hours they can maintain a balance between their personal and profession lives. This not only improves their productivity but also ensures better quality of work.

  1. Data Access: Enterprise mobility enables employees to access the relevant data in real time to simplify work procedure.

  1. Customer Retention: Employees can address customer complaints instantly with mobility solutions. This is because the employees are mostly connected to their mobile devices, thereby, responding to their customers, as soon as there is a query or a complaint.

  1. Speed: Mobility solutions help employees get quick access to contextual information of an enterprise. Thus, enterprise mobility saves time, which is an important factor when it comes to business operations.

  1. Return on Investment (ROI): Though there are certain investments necessary to successfully implement enterprise mobility, yet the results are overwhelming. Companies yield positive ROI through the implementation of effective enterprise mobility services.

Thus, all these above mentioned factors play a vital role in encouraging enterprises to integrate mobility solutions for their business.

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