Simple Answers To Some Commonly Asked Questions About SiteCore CMS

SiteCore is not merely a web content management tool. It would, perhaps, be more apt to call it a web framework. It has a bottom-up strategy that helps you create reusable site components in a single repository. These components can later be selected individually, assembled and syndicated across multiple websites. SiteCore CMS essentially provides you with enhanced control over web development. It provides you with quite a powerful framework and enables you to create highly sophisticated and compelling next generation web solution.

SiteCore’s powerful content management technology has been made easily available to business owners and content editors. SiteCore has a world-class, end-user interface that is powerful, yet simple and intuitive. It has a Microsoft Office 2007 ‘ribbon’ style interface that anybody who is familiar with editing environment will be able to use. Sure, SiteCore is a technical product, but its applications and benefits are hardly complicated. It understands that simple questions need straightforward answers.

Here are few of the most commonly asked questions about SiteCore, the answers to which are fairly simple.

Why should you use SiteCore?

As stated earlier, SiteCore is one of the most powerful CMSes available today. It has all the functionalities of traditional content management systems. It also integrates a lot of innovative tools that have made it a ‘one-stop-solution’. Some of the most important benefits of SiteCore are:

• Smooth integration with Microsoft programmes
• Right message via the right channel at the right time
• Easy and fast customization
• Enterprise level security
• Works with databases
• Multilingual

What is so unique about this CMS?

SiteCore comes with a Digital Marketing System (DMS) and a Customer Engagement Platform (CEP). It has also created a SEO module that shows you how your site’s content will fare on popular search engines. It also enables you to adaptively optimize your content so that it fetches better SEO (search engine optimization) rankings for your site. Mobilizing SiteCore is also fairly easy as the framework automatically scales the content for various screens.

Despite having SiteCore, what tools are you not making the full use of?

One of the main features that SiteCore users often neglect is the DMS (Digital Marketing System) Tasks such as engagement analytics, integrated email marketing, engagement automation, sales automation can give your marketing efforts a solid boost. These features allow businesses to target particular customers with predefined content. By improving the accessibility of relevant content, it helps you to increase conversion rates.

If you have still not decided on a CMS for your website, selecting SiteCore can be a solid decision. In case you are already using SiteCore CMS, consult experienced SiteCore developers to make the best use of the features of this CMS. 

Take A Look At The Major Benefits Of Ektron EPiServer Merger

The news of merger between Ektron and EpiServer has lead to many speculations regarding the impact of the merger. Understandably, the clients of both platforms have anticipated whether the changes would affect the performance of their websites in a big way. Ektron had previously stated that the merger will ‘benefit and protect the investments customers and partners have made in both product sets….’. And it has delivered well on its promise. The Ektron EPiServer merger has created one of the strongest digital experience management platforms in the world.

Ektron and EpiServer have always been dedicated to create outstanding digital experiences. Both platforms aim at providing their clients with optimized solutions. Previously, each platform had a plethora of features, some of which were commendable and others needed a bit of work. Now, the strong points of each framework has made up for the drawbacks of the other. Clients of Ektron and EpiServer now can benefit from the comprehensive services of the merged platforms.

Here are a few benefits that existing and prospective clients of Ektron and EPiServer can look forward to:

Enterprise Service Bus (ESB)

Previously, where enterprise level functionality was concerned, EpiServer’s third-party tools lacked efficiency. It has now merged with Ektron’s Digital Experience Hub (DxH), making it easier for site owners to avail third-party solutions. In fact, third-party integration is now possible bi-directionally. This means, handling large-scale operations has now become hassle-free. Even if mass product updates are being made, real-time integration with third-party apps can be done without affecting the site’s performance at any point of time.

Cloud Technology

Ektron’s enterprise-level synchronization capability has always been one of its USPs. Now, the best features of Ektron CMS is powered by EpiServer’s avant-garde Cloud technology, Digital Experience Cloud. This end-to-end Cloud platform can enable businesses to easily manage the complexity of varied platforms. Previously complex tasks like implementing marketing automation solutions or handling mobile adoptions have now become simpler, thanks to Cloud technology.

The converged platform of Ektron and EPiServer allows unlimited customization, which makes it easier for businesses to meet varying preferences of their consumers. This platform is designed to bring content and consumers closer by consistently delivering optimal performance.

Summary – Ektron EPiServer merger is one of the most talked about topic in the present scenario. This blog talks about what the users of both the CMS platforms can expect from the merger.

What you can Expect from the Ektron EPiServer Merger?

After months of speculating what the outcome of the Ektron EpiServer merger would be, the results have become somewhat clearer. Businesses, all around the world, now agree that the merger has created one of the most powerful content management platforms ever. 

It is to be noted that both Ektron and EpiServer are two companies that are equally dedicated to create impressive digital experiences. Both these platforms have made it their goal to provide clients with contextual and optimized solutions that would positively impact their conversions. Ektron had previously promised that the merger will ‘benefit and protect the investments customers and partners have made in both product sets...’. And the merger has definitely delivered on that promise. 

So, here is what the clients, both existing and new ones, of these platforms can expect from the merger.

Enterprise Service Bus (ESB)

Previously EpiServer’s third-party tools were not efficient enough to provide full functionality of enterprise level. Now, it has merged with Ektron’s Digital Experience Hub (DxH). This has made it easier for site-owners to connect with third-party solutions and that too, bi-directionally. Handling large-scale operations without affecting the site’s performance at any point of time has also become much simpler now. For example - mass product updates and real-time integration with third -party apps can be made in a relative short time than before and that also, without experiencing any downtime. 

Cloud Technology

EpiServer had previously been regarded as a ‘light’ synchronization tool, owing to the fact that its capability has been somewhat limited in multi-tier environments. On the other hand, the enterprise-level synchronization capability has been one of the main USPs of Ektron CMS. The converged platform, known as the Digital Experience Cloud, is based on EpiServer’s cutting-edge Cloud technology. 

EpiServer’s end-to-end Cloud platform can make businesses manage complexity of multiple channels simultaneously. Tasks like implementing marketing automation solutions and handling mobile adoptions have become simpler and easily manageable. The Cloud technology has brought the content closer to the consumers. Consumers can now have comprehensive and satisfactory web experiences.

The converged Ektron CMS now allows constant customization of services, thereby, making it easier for businesses to cater to the changing preferences of the customers. Businesses can now deliver optimal performance to users consistently.