Simple Answers To Some Commonly Asked Questions About SiteCore CMS

SiteCore is not merely a web content management tool. It would, perhaps, be more apt to call it a web framework. It has a bottom-up strategy that helps you create reusable site components in a single repository. These components can later be selected individually, assembled and syndicated across multiple websites. SiteCore CMS essentially provides you with enhanced control over web development. It provides you with quite a powerful framework and enables you to create highly sophisticated and compelling next generation web solution.

SiteCore’s powerful content management technology has been made easily available to business owners and content editors. SiteCore has a world-class, end-user interface that is powerful, yet simple and intuitive. It has a Microsoft Office 2007 ‘ribbon’ style interface that anybody who is familiar with editing environment will be able to use. Sure, SiteCore is a technical product, but its applications and benefits are hardly complicated. It understands that simple questions need straightforward answers.

Here are few of the most commonly asked questions about SiteCore, the answers to which are fairly simple.

Why should you use SiteCore?

As stated earlier, SiteCore is one of the most powerful CMSes available today. It has all the functionalities of traditional content management systems. It also integrates a lot of innovative tools that have made it a ‘one-stop-solution’. Some of the most important benefits of SiteCore are:

• Smooth integration with Microsoft programmes
• Right message via the right channel at the right time
• Easy and fast customization
• Enterprise level security
• Works with databases
• Multilingual

What is so unique about this CMS?

SiteCore comes with a Digital Marketing System (DMS) and a Customer Engagement Platform (CEP). It has also created a SEO module that shows you how your site’s content will fare on popular search engines. It also enables you to adaptively optimize your content so that it fetches better SEO (search engine optimization) rankings for your site. Mobilizing SiteCore is also fairly easy as the framework automatically scales the content for various screens.

Despite having SiteCore, what tools are you not making the full use of?

One of the main features that SiteCore users often neglect is the DMS (Digital Marketing System) Tasks such as engagement analytics, integrated email marketing, engagement automation, sales automation can give your marketing efforts a solid boost. These features allow businesses to target particular customers with predefined content. By improving the accessibility of relevant content, it helps you to increase conversion rates.

If you have still not decided on a CMS for your website, selecting SiteCore can be a solid decision. In case you are already using SiteCore CMS, consult experienced SiteCore developers to make the best use of the features of this CMS. 

Take A Look At The Major Benefits Of Ektron EPiServer Merger

The news of merger between Ektron and EpiServer has lead to many speculations regarding the impact of the merger. Understandably, the clients of both platforms have anticipated whether the changes would affect the performance of their websites in a big way. Ektron had previously stated that the merger will ‘benefit and protect the investments customers and partners have made in both product sets….’. And it has delivered well on its promise. The Ektron EPiServer merger has created one of the strongest digital experience management platforms in the world.

Ektron and EpiServer have always been dedicated to create outstanding digital experiences. Both platforms aim at providing their clients with optimized solutions. Previously, each platform had a plethora of features, some of which were commendable and others needed a bit of work. Now, the strong points of each framework has made up for the drawbacks of the other. Clients of Ektron and EpiServer now can benefit from the comprehensive services of the merged platforms.

Here are a few benefits that existing and prospective clients of Ektron and EPiServer can look forward to:

Enterprise Service Bus (ESB)

Previously, where enterprise level functionality was concerned, EpiServer’s third-party tools lacked efficiency. It has now merged with Ektron’s Digital Experience Hub (DxH), making it easier for site owners to avail third-party solutions. In fact, third-party integration is now possible bi-directionally. This means, handling large-scale operations has now become hassle-free. Even if mass product updates are being made, real-time integration with third-party apps can be done without affecting the site’s performance at any point of time.

Cloud Technology

Ektron’s enterprise-level synchronization capability has always been one of its USPs. Now, the best features of Ektron CMS is powered by EpiServer’s avant-garde Cloud technology, Digital Experience Cloud. This end-to-end Cloud platform can enable businesses to easily manage the complexity of varied platforms. Previously complex tasks like implementing marketing automation solutions or handling mobile adoptions have now become simpler, thanks to Cloud technology.

The converged platform of Ektron and EPiServer allows unlimited customization, which makes it easier for businesses to meet varying preferences of their consumers. This platform is designed to bring content and consumers closer by consistently delivering optimal performance.

Summary – Ektron EPiServer merger is one of the most talked about topic in the present scenario. This blog talks about what the users of both the CMS platforms can expect from the merger.

What you can Expect from the Ektron EPiServer Merger?

After months of speculating what the outcome of the Ektron EpiServer merger would be, the results have become somewhat clearer. Businesses, all around the world, now agree that the merger has created one of the most powerful content management platforms ever. 

It is to be noted that both Ektron and EpiServer are two companies that are equally dedicated to create impressive digital experiences. Both these platforms have made it their goal to provide clients with contextual and optimized solutions that would positively impact their conversions. Ektron had previously promised that the merger will ‘benefit and protect the investments customers and partners have made in both product sets...’. And the merger has definitely delivered on that promise. 

So, here is what the clients, both existing and new ones, of these platforms can expect from the merger.

Enterprise Service Bus (ESB)

Previously EpiServer’s third-party tools were not efficient enough to provide full functionality of enterprise level. Now, it has merged with Ektron’s Digital Experience Hub (DxH). This has made it easier for site-owners to connect with third-party solutions and that too, bi-directionally. Handling large-scale operations without affecting the site’s performance at any point of time has also become much simpler now. For example - mass product updates and real-time integration with third -party apps can be made in a relative short time than before and that also, without experiencing any downtime. 

Cloud Technology

EpiServer had previously been regarded as a ‘light’ synchronization tool, owing to the fact that its capability has been somewhat limited in multi-tier environments. On the other hand, the enterprise-level synchronization capability has been one of the main USPs of Ektron CMS. The converged platform, known as the Digital Experience Cloud, is based on EpiServer’s cutting-edge Cloud technology. 

EpiServer’s end-to-end Cloud platform can make businesses manage complexity of multiple channels simultaneously. Tasks like implementing marketing automation solutions and handling mobile adoptions have become simpler and easily manageable. The Cloud technology has brought the content closer to the consumers. Consumers can now have comprehensive and satisfactory web experiences.

The converged Ektron CMS now allows constant customization of services, thereby, making it easier for businesses to cater to the changing preferences of the customers. Businesses can now deliver optimal performance to users consistently.

Few Useful Tips For Hiring Experienced iPhone App Developers

As the number of iPhone users increase, the demand for good iPhone applications also keeps intensifying. Most businesses around the world, irrespective of their sizes and age, have already invested in iOS development in order to strengthen their marketing campaigns and to expand their reach.

Admittedly, hiring iPhone app developers is not an easy task. Many organizations are sceptical about hiring people that they have not even met before, let alone work with them. Questions like ‘Would they be able to understand the company’s vision?” and “Are they good enough?” start bothering decision-makers. In case, you are in a similar situation, here are a few tips that can help you hire experienced app developers.

·      Read up a bit on iPhone app development in order to understand various aspects of the process. Also, have a clear idea about the requirements and aims of your project.

·      It is imperative that you specify all minute details of the project in the job advertisement that you post. In fact, a detailed job description helps to ensure that only best suited candidates apply for it.

·      Go through the resumes of the developers, who have applied for the job, and start short-listing the profiles that you like. Make sure to check if the applicants have enough experience in iPhone application development, especially in your industry.

·      Check the portfolios of the short listed developers. Look through their social media profiles, if you can, to see who they have worked with and time between two projects. Make sure to read the testimonials of previous clients to get an idea of the developers’ quality of work.

·      In order to gauge their expertise, you can have the short-listed developers evaluate a piece of existing coding. Thoughtful approach towards the task at hand and presence of mind are two of the most sought after qualities in app developers.

·      Consider the candidates with opinion. The developers must have an opinion about the task that they are going to be entrusted with. This usually means that they have something to add to the project, which can help to make the app even better.

·      See how the developers communicate. They must have a solid communication system in place so that they can keep you in the loop at every step of the way and can also be reached for quick modifications, whenever necessary.

Time limit and budget obviously play important roles as far as hiring iPhone app developers is concerned. However, the above mentioned tips can help simplify the process for you considerably.

Summary: Hiring iPhone app developers is not an easy task, especially if you are new to it. Following a few tried and tested tip can help you hire experienced developers, who are perfect for your project.

Top Reasons To Invest In Mobile Web Development

In a not so distant past, a business that wanted to have a solid online presence just needed a website. Mobile revolution in the the last few years changed that simple fact completely. With astounding growth of mobile device users in the last couple of years, not having a mobile website could affect the ROI of a business. According to Smart Insights, 20% of Google searches come from mobile devices. 57% of people ‘multiscreen’, i.e. they access websites both from their mobile and desktop devices. The above mention data makes it evident that a business cannot afford to continue without a mobile site anymore.

Take a look at some of the benefits of mobile web development:

• Mobile friendliness can fetch better search engine ranking for your website. Google prefers the websites that offer good mobile experiences to their audiences.

• With the number of mobile users constantly increasing, having a mobile website means you can stay connected with your audience even when they are on the go. They can browse your services and products and even make purchases while they are traveling, watching TV or simply relaxing.

• Did you know that a large number of mobile-users leave a website within a few seconds if they see that the site was not built for mobile? Even if you have a good desktop site, you can retain more customers and gain new ones with a well-designed mobile site.

• A mobile-friendly site can give your organic traffic flow a solid boost. A huge amount of local searches are conducted from mobile devices. Thus, a well-optimized mobile website, that loads quickly and is easy to navigate through, can help you to convert your local leads into sales.

Having a mobile website can lead to a win-win situation for businesses. The services of experienced mobile web developers can provide your business with an efficient and economical solution for catering to both your desktop and mobile-using customers. A business can connect with its target audience across multiple devices, round the clock and strengthen brand awareness. A mobile website is a must-have for gaining a competitive edge over your competitors. 

Tips To Hire Experienced Mobile Web Developers For Your Project

The number of consumers who use mobile devices to search for products and services has increased significantly in the last few years. Having just a desktop site for your business is no longer enough to connect with your target audience. Smart Insights reports that about 57% users ‘multi-screen’, meaning they access websites on both desktop and mobile devices. Smart Insights has also reported that about 20% of Google searches come from mobile devices. Did you know that even Google analyses a website’s mobile compatibility before ranking it? Therefore, to maintain a strong on-line presence, it is important that your business has a mobile website that actually delivers.

In order to ensure that you have a mobile website that delivers a satisfying user experience and has the potential to improve ROI, you must hire experienced mobile web developers. Here are a few tips on how to get the right developers for your project:

·      First, do some market research yourself. Know what your competitors are doing and what the market standards are. Get an overall idea about mobile website development and what the ideal budget should be for your project. This knowledge will help you ask the right questions when you are interviewing candidates.

·      You should always aim at finding experienced developers. The developer you are hiring must know how to work under pressure and meet deadlines. He must understand what your clients’ requirements are and how they can meet those requirements. You must go through his portfolio and see what type of projects he has worked on. Note his previous clients’ testimonials. It is a good idea to discuss some technical aspects of the project to accurately assess his skills and competence.

·      See if the candidates that you have short-listed have qualities like drive, determination, persistence and curiosity. He should be very much interested and invested in the project and care for it as much as you do.

The above mentioned tips can guide you in understanding how to identify and assess a developer’s skills before you hire him. They can help the challenging task of hiring the right mobile web developers easier.

Looking to Hire Drupal Developers? Here's your Checklist

Drupal is a content management system that has gained massive popularity among business owners, non-profit and government organizations, as well as individuals for managing personal websites and blog portals. Drupal CMS is powerful, cost-effective, scalable, and offers high value solutions for managing websites and blogs. Drupal is also an open source platform, which ensures that the coding of this CMS is available for free to anyone. This relieves you from the hassles of paying license fees and eliminates any kind of third-party or vendor issues.

If you're planning to hire professional Drupal developers, then defining the budget for the project beforehand is one of the key strategies following which you can hire the right developers. If you are unable to allocate an enormous sum for the project, you should trim down your wish list. Once you have finalized a budget for the project, consider dividing it into several tasks like theme installation, design, and programming. Moreover, defining the scope of the project clearly right at the beginning of the project is a must. If you don't know why exactly you have to hire the developers, it will be pointless to hire them. You must remember that professionals prefer to work from crisp and clear requirements as this helps them achieve their goals smoothly.

When recruiting Drupal developers for your project, you must consider these factors -

·         They should know certain programming languages like PHP, Query and MYSQL as well as other tricks of mobilizing Drupal.

·         They should also have multi-faceted Drupal skills like designing a custom theme which validates with HTML and creating custom modules from scratch.

·         The professionals should be capable to do the essential research and install specific modules that meet the project requirements.

·         The professionals must be able to understand the CVS systems and naming conventions. They should also remain involved with the community. Moreover, they should be aware of how to submit revisions and codes.

Drupal is also being constantly modified and upgraded by a passionate community of Drupal developers. The global community also provides extensive support regarding any issue with your website or blog. So what are you waiting for, hire the most qualified and experienced Drupal developers today to give your business website a new dimension.

Why iPhone App Development has Become Crucial for Business Owners?

The popularity of iPhone apps have grown manifold, mainly due to its compelling ability of executing business tasks, playing games, reaching out to its target audience, and others. iPhone apps are highly beneficial for business purposes. Developing an effective and user-friendly custom mobile app is just what you need to give your business the much-needed boost. Custom iPhone apps not only help drive your revenues but also allow you to expand your reach with respect to your target audience. So whether you run a small business or a large enterprise, iPhone application development can surely help you boost your sales. Moreover, these custom apps help you to stay connected with the existing customers and also attract the new ones.

Here are some of the main reasons why business owners should look to develop custom iPhone apps:

·         Excellent performance – In today's world, nobody has the time or energy to wait for replies for their queries. Developing an app for iPhone will ensure your business is right where the customer needs you and notify you when they are ready for your product or service.

·         Easy to use -  The most popular iPhone apps are very easy to use and are quite enjoyable. This typically enhances the user experience and makes your company’s app more desirable to use.

·         Helps attract new customers - With a well developed iPhone app, companies can promote their service to a tech-savvy audience. This is an innovative way to promote your company's products & services and also helps boost your company’s brand recognition.

·      Boosts revenue -  Developing an iPhone app can be beneficial for your company's revenue. A quality iPhone app developer is capable of creating a well designed app that can provide opportunities for your company to increase profits or introduce ways to generate revenue from new offerings.

iPhone app development is a profitable industry as hundreds of thousands of apps are available in the Apple App Store. This is a strong indication of the demand for a wide array of apps among iPhone and iPad users. One of the keys to the stupendous success of iPhone apps is its easy usage. iPhone apps are extremely user-friendly and pretty engaging, which helps attract potential customers for your business effectively.

The massive popularity of iPhone is compelling reason for your business to develop an iPhone app, and for this you should look for an expert iPhone application development company, which is capable of meeting your business requirements.

Factors That Make Drupal CMS The Preferred Choice Of Most Organizations

As content marketing keeps evolving as a pivotal element in digital marketing campaigns, making use of an enterprise level Content Management System (CMS) has become imperative for the growth of an organization. Business owners often ask, “How will a CMS benefit my business?” The answer to that question lies in the features of an Enterprise Content Management System. An enterprise-level CMS makes the process of creating and managing content much easier. It is flexible and allows easy customization. In short, a CMS is worth every penny that is invested in it.

There is a plethora of CMSes available in the market today. While only a few of them have managed to earn the preference of web developers, Drupal CMS has become an absolute favorite of them. Developers prefer to use Drupal for:

• Complex websites that require frequent data management for sensitive content.
• Websites that have a large number of pages and require easy content movement.
• Websites that require tagging, categorizing and organizing content regularly.

So, what makes Drupal the best choice for organizations? Take a look at the reasons, in an order of preference:

Flexibility - Among all the CMSes available today, Drupal is the most easily configurable one. Not only does it allow a variety of workflows as well as user and role-based permissions, but also enables the admin to be customized to suit a company’s requirements. It is one of the biggest benefits of Drupal as administrators are supposedly the driving force in a CMS.

Excellent Governance - Even though Drupal governance is community-based, it is not informal. It allows verification of code on multiple levels without hampering the final performance. When mobilizing Drupal is the main aims of the organization, this continuing involvement and constant curation can prove to be quite beneficial.

Contributed Code - This feature enables an organization to use Drupal’s consultancy. This makes it much easier to figure out which module will be best for which website.

Scalability - Drupal is one of the most scalable CMSes around. It can be deployed on a single server as well as across distributed server cluster to manage large traffic loads effectively. Drupal’s system reliability, manageability, interoperability and security are all of excellent quality.

Apart from the above factors, Drupal CMS enables organizations to maintain global brand consistency in terms of speed and performance with built-in web-modules. Using Drupal as your CMS is a great option as it can help your business drive significant revenue.

Why Designing an iPhone App is Crucial for Business Owners?

Mobile applications domain is increasingly becoming overcrowded in recent times with the number of innovative applications and tools available. These primarily cater to the different requirements of different businesses. To get a firm foothold in this space, it is essential for enterprises to implement highly functional mobile applications for iPhone, Windows or Android operating system to meet the exact requirements of both customers. iPhone app development ensures you get easy access to business-related from anywhere and any time. It also enhances profitability for businesses as it ensures higher workplace productivity. iPhone apps are reliable and provides an enhanced user experience.

Advantages of iOS development for business:

User Friendly: The most popular iPhone apps are very easy to use and provides an enhanced user experience. An application that is engaging as well as simple to use goes a long way in developing better business relationships, which invariably leads to higher sales.

Attracts new customers: Attracting new customers is of utmost importance for any business, and with an interactive iPhone app, you can easily grab the attention of prospective customers irrespective of their location. A well designed iPhone app allows enterprises to promote their products and services easily to a significant audience.

Boosts revenue: Generating significant revenue is arguably the most important aspect of any business. With a quality iPhone app, you can get access to a profitable revenue stream owing to its unique capacity of effectively promoting your brand. A well designed app can help enterprises increase profits by offering innovative ways to market their current products.

Optimum customer experience: A well designed iPhone app helps enterprises communicate better with its customers, which is a major boost for any business. An iPhone app allows organizations to stay in touch with its customers round the clock and provides access to its products or services very easy, thereby enhancing the user experience considerably.

Convenience and accessibility are essential factors when developing mobile applications. Hiring iPhone app developers can go a long way in helping business owners meet the exact requirement of the consumers with respect to providing all the information and business solutions right on to their hands.

Factors to Consider When Developing Mobile Website for Business

Mobile phones are no longer just a communication device. They have evolved into one of the necessities for us. The emergence of smartphones gave the mobile phone a whole new dimension in terms of its usage. Mobile devices are no more restricted to just calling or texting someone. Increasing number of people are now browsing their favorite websites on their mobile devices on the go. If you take a quick look around while you are travelling, there's a good chance you will see some people are busy with their smartphones.

Recent studies reveal a steady shift in the browsing habits of consumers to mobile version of websites. Consumers generally are unwilling to open desk-top sites on their mobile browser. Websites that are not properly optimized for mobile browsing are difficult to read, load images slowly, and ultimately drive away customers. So to enhance their browsing experience, mobile website development is of utmost importance for business owners. For business owners looking to develop mobile-friendly websites, keeping these pointers in mind will help -

1. Focus on functionality – For mobile web development, it is essential to keep in mind what users want. Don't go overboard on design and look through the features of your mobile website. Confusing user interface or under performance of the site will likely drive users away. So focus on the user requirement and develop a mobile web to bring in new customers.

2. Keep it simple – Mobile website developed and executed on a simple concept is the key to driving significant traffic. Mobile sites that quickly communicate effectively and add compelling value to consumers have a much higher success rate. So brainstorm on a simple concept for mobilizing website and keep attracting visitors.

3. Identify what users want – Despite the overwhelming popularity of smartphones, mobile websites still has a niche audience. Mobile users will typically visit your website on the go. Hence, much of that interaction will be driven by the function or content of the mobile site in question. So while hiring mobile web developers, it's important to realize what your users want.

From a business perspective, smartphones offers an exceptional opportunity to cater your product and services to a considerable customer base. If you are a business owner, then mobile website development is one of the key areas that you need to address.

Advantages of Choosing Ektron as your CMS

Ektron is one of the most comprehensive content management system (CMS) that help in developing professional and dynamic websites for your business. This is the reason why more and more people are opting for this CMS. It allows developers to develop visually appealing and user friendly website that strengthens the online presence of a brand. With a content management system like Ektron, you can easily manage, edit and update content in faster manner. It is simple to use and operate and changes (editing or changing the website’s content) can be made easily.

Some of the major benefits or advantages of using Ektron CMS for designing or creating quality websites. These are:

Easy to use - Ektron CMS makes it easier for people to create, edit and publish your content on a website. Website publishing typically requires significant technical skills (HTML, programming). However, Ektron allows non-technical authors and editors to easily and quickly publish their content with relative information. Leveraging Ektron, organizations can easily alter the web content management software structure. It primarily depends on the existing templates of the CMS. Once the template is changed to update the colors, design, or navigational structure, all of the web site's pages are automatically updated.

Smooth integration and enhanced security - Security is an important issue, particularly for Intranet users. Ektron is really effective as it can facilitate better content for security. Ektron allows you to control who is allowed to publish to the website, and who is allowed to see related content only and provides the author with optimum control. One of the most compelling benefits of Ektron is the smooth integration. Owing to its versatility, Ektron developers can integrate it with the existing website framework seamlessly to ensure smooth functioning of the website.

Effective functionalities - A quality content management system typically reduce time-to-publish, and this is where Ektron is effective. It allows you to get related content published considerably faster. This is what organizations need in today's world. The quicker you get key content published, the more value it creates to your websites.

With the evolution of the Web, the importance of an efficient CMS has grown manifold. Choosing Ektron as your CMS is a compelling option and will help your business drive significant revenue.

Primary Objectives to Consider When Choosing Drupal Developers

In the present scenario, content is widely regarded as the king of the digital marketing industry. This is why sharing engaging and informative content on their websites has become an integral part of every business owner's strategy. Website content typically helps drive more organic traffic to business websites and aids audience engagement. Given the importance of content for business development, every business owner should opt for a compelling content management system that would simplify publishing, editing and managing content. Among the array of CMS at disposal, Drupal is a good choice.

Drupal is an open source CMS which you can operate even if you don't have vast technical knowledge. You can also hire the help of Drupal developers in order to use Drupal CMS in the best possible way. However, before you hire professional Drupal developers, you should have a clear knowledge of the scope of the project as well as the skills and expertise that the developers should have. Primarily, you need to consider two aspects when hiring qualified Drupal developers for your project.

Define exact objectives

In order to hire expert developers, you should focus on mobilizing Drupal, and need to define the scope of the project. If you can't determine why you need to hire the developers, it will be pointless to hire them. Remember that developers prefer to work on clear requirements since this is what helps them achieve their goals. If you can't provide them with clear requirements and objectives, it will be extremely frustrating for them. You should have a clear understanding of what you want them to do. Do you want them to configure and install new themes or design a new theme? You can also ask them to write new modules or modify the existing ones.

Define a budget

You need to define the budget for the project well in advance. You may have planned to work on a number of aspects of the website, but your budget may not afford the same. This is especially true in the initial phase of your business. If you can't implement all of it, you need to trim your wish list. Once you define a budget for the project, you can divide it into several tasks like theme design, installation and programming.

These are some of the aspects that you need to know before hiring Drupal developers. With the help of the experts, mobilizing Drupal becomes absolutely easy.

Steps to Follow When Hiring iPhone App Developers

In the present scenario having a mobile application for business is crucial. If you haven't developed a mobile app for your company, you might be missing out on a golden opportunity to generate new revenue streams. Whether you need to invest in an Android mobile app or an iPhone mobile app, depends on the mobile device usage tendency of your target users. Find out which platform your target audience sticks to when it comes to use mobile devices - Apple iOS, Google Android, BlackBerry or Windows, and develop the app accordingly.

Before you select iPhone app developers for your business, you should ask him certain questions -

1. Have a clear objective - If your ultimate objective is to generate revenue from the app, the developer should know exactly what features to include that will help you make money from it. If you want to develop an iPhone application, make sure you hire developers with specific knowledge as they will not only help you focus on iPhone app development, but will also design the app in a way so that it helps you generate maximum possible revenue.

2. Cross-checking a reference list - One of the most effective tricks to find the right app developers is to check reference. Ask the potential candidates if they can provide you with a list that contains the contact details of their past and existing clients. It is customary for professional developers to give you this list even before you ask for it. It gives you a scope to find out how responsive, result-oriented and reliable the candidates are. While speaking to some of their past clients find out if they were able to work efficiently under pressure and if they could successfully deliver the project within budget and deadline.

3. Have an effective business model in place - You can opt for a pay-per download revenue model. The rate largely depends on how many features are included in the application. However, if you are working on a stringent budget and want to opt for a free app, you should ensure that the developer is well versed with the paid subscription or in-app purchase services and knows how to integrate mobile display ads.

These are a few steps that you must follow while hiring an iPhone app developer. Make sure the professional you hire has a thorough knowledge of iOS development.

Why Major Companies Depend on Ektron for Content Management?

Ektron is one of the most popular content management system (CMS) around. The popularity of Ektron CMS is built around its comprehensiveness in helping develop professional and dynamic websites for your business. This is the reason why major companies as well as start-ups opt and depend on this CMS for editing, managing and publishing content. It allows developers to develop visually appealing and user friendly website that strengthens the online presence of a brand.

Ektron is the #1 choice of more than 3,800 global companies for creating, implementing and managing websites. The content management system provides extensive functionalities to users, designers, and developers to work at an unmatched pace. Ektron leverage a browser-based editor to update content directly on the site. Moreover, with this CMS, developers are empowered to maintain global brand consistency in terms of speed and performance with pre-built .NET controls, and standard development tools like Microsoft Visual Studio.

Some of the major benefits or advantages of using Ektron content management system are:

• Ektron CMS makes it easier for people to create, edit and publish your content on a website. Ektron allows non-technical authors and editors to easily and quickly publish content with relative information.
• Leveraging Ektron, organizations can easily alter the web content management software structure. It primarily depends on the existing templates of the CMS. Once the template is changed to update the colors, design, or navigational structure, all of the web site's pages are automatically updated.
• Ektron is highly secure as it can facilitate better content for security. Ektron allows you to regulate publishers updating content and provides the author with optimum control.
• A quality content management system typically reduce time-to-publish, and this is where Ektron is effective. It allows you to get related content published considerably faster.
• One of the most compelling benefits of Ektron is the smooth integration. Owing to its versatility, Ektron developers can integrate it with the existing website framework seamlessly to ensure smooth functioning.

Following the merger of Ektron and EPiServer, the combined entity Ektron EPiServer is expected to combine the best of both CMS to offer even better content management service for business owners.

How to Choose the Right iPhone App Developers for your Business?

Based on the recent trends and content consumption on mobile, having a compelling mobile application for your business is crucial. Tablets and smartphones have become a constant companion for today's consumers, and this is where the brand engagement occur these days. Recent studies reveal that on an average, 120 million smartphone users engage with brands through a retail or a shopping app at least once a month. So developing a distinctive iOS, Android or Windows app will not only help generate revenues for your company but also expand your business reach considerably. No matter who are your target audience, what is the size of your business and the industry, you should develop a mobile application if you want to make your business a success. For that you need to hire the services of an experienced and skilled Android or iPhone app developers, and this can be a tricky affair.

Here are two basic tips to keep in mind for iOS development:

• If your ultimate objective is to generate revenue from the app, then hiring a developer who knows what features to be incorporated within the app to help generate revenues is important. For iPhone application development, make sure you hire developers with specific knowledge as they will not only help you focus on developing the best possible app but will also design the app in a way to generate maximum possible revenue.

• One of the most effective tricks to find the right app developers is to check reference. Seek contact details of their past and existing clients from the potential candidates to have a good idea about their credibility as a developer and their quality of work. It gives you a scope to find out how responsive, result-oriented and reliable the candidates are. While speaking to some of their past clients find out if they were able to work efficiently under pressure and if they are capable of meeting stringent project deadlines.

These are two of the many tricks and tips to keep in mind while hiring an iPhone app developer. Make sure the professional you hire has a thorough knowledge of iPhone application development.