Content Management Solutions for Effective Site Maintenance

A structured enterprise content management system (CMS) can help you get client attention towards your site, which in turn, can improve your business. Be it your website or your mobile site, a scalable and flexible content management system can help you manage your content better, in more ways than one. Do not forget that the key tools to communicate with your clients or customers, is through your mobile site or website. Therefore, effective content management solutions can help you build your brand image significantly.

Formulating an enterprise content management strategy for effective capturing, storing, distributing and managing unstructured content end to end, is really important for a business. Few of the key benefits of using a rich enterprise CMS are mentioned as under:

·                     Streamlines scheduling: A good CMS offers you all the details about the status of content, such as, the content that's live, being reviewed and in draft. It is easy to assign respective tasks to people, which includes web page management to blog uploads. Accordingly, you can chalk out your marketing plans, after you are sure of what's updated and when.

·                     Comes with permissions and protocols: A good CMS comes with various kinds of publishing permissions. Therefore, there is a permission given to those who update blogs, those who update pages, those who make changes in designs, and so on. Therefore, only those out of all the multiple users that you allow, can publish content. So, content goes live only when you are ready.

·                     Enables upgrades easily: A good CMS can help you maintain a site really well. Need to update the CMS software or add functionalities? You can simply go to the CMS, which has a common architecture, and make the changes, wherever necessary. Without a CMS, that would mean going through hundreds of pages and making changes individually.

So, a good enterprise CMS is of immense importance for any business website or a mobile site. It helps you to remain in control of your site, a tool that hugely influences your client behaviour.

Summary:  A good CMS helps in site maintenance and management, in a hassle-free and smooth way. It helps in upgrading your site, both in web and mobile, according to your convenience, in an organised way.

Reasons To Consider Hiring Digital Marketing Services Of Offshore Companies

So, you have a business and have invested enough in the marketing solutions of your business? Recently, have you stopped to evaluate just how dynamic your current marketing team is? When was the last time that you assessed whether your digital marketing solutions are bringing in desired results or not?

Experts say that as a business owner, it is crucial to know what you are good at. Sticking with your core competency can fetch better results than trying to manage everything by yourself at once. In case, you are excellent at designing or creating a product, focus on that. As far as the management of other aspects of your business is concerned, hire experts in respective fields. And the best way to do so is to outsource your digital marketing. Offshore companies can provide you with comprehensive and effective solutions at economical rates. This means you can save recruiting time, training time and expenses of full-time staff.

Some of the major benefits of outsourcing digital marketing services are:

• Cost - Outsourcing allows you to hire an entire team of digital marketing experts at the cost of hiring one full-time executive. You can also expect budget-friendly advertisement rates and software costs, among others.

• Access - You will have complete control over your data and learning. Reputed digital marketing firms believe in total transparency. Thus, you will not have to worry about any hidden cost.

• Time - As mentioned above, you can save recruiting time and training time. Trying to understand the intricacies of digital marketing yourself can also take up a lot of time. You can bypass this ordeal by outsourcing your project to offshore companies.

• Experience - Your in-house team can benefit immensely from the experience that the offshore marketing team brings to the table. Extensive knowledge about market trends, clear idea about the benefits and drawbacks of popular marketing strategies as well as familiarity with many marketing channels and opportunities available - all these can help your in-house team learn more and eventually become more efficient.

When you are outsourcing your digital marketing services to an offshore company, it is important to find the right firm. Start the planning process early and state your requirements and expectations clearly. The key to find the right digital marketing company is to truly know and understand just what it is that your company needs.  

Simple Answers To Some Commonly Asked Questions About SiteCore CMS

SiteCore is not merely a web content management tool. It would, perhaps, be more apt to call it a web framework. It has a bottom-up strategy that helps you create reusable site components in a single repository. These components can later be selected individually, assembled and syndicated across multiple websites. SiteCore CMS essentially provides you with enhanced control over web development. It provides you with quite a powerful framework and enables you to create highly sophisticated and compelling next generation web solution.

SiteCore’s powerful content management technology has been made easily available to business owners and content editors. SiteCore has a world-class, end-user interface that is powerful, yet simple and intuitive. It has a Microsoft Office 2007 ‘ribbon’ style interface that anybody who is familiar with editing environment will be able to use. Sure, SiteCore is a technical product, but its applications and benefits are hardly complicated. It understands that simple questions need straightforward answers.

Here are few of the most commonly asked questions about SiteCore, the answers to which are fairly simple.

Why should you use SiteCore?

As stated earlier, SiteCore is one of the most powerful CMSes available today. It has all the functionalities of traditional content management systems. It also integrates a lot of innovative tools that have made it a ‘one-stop-solution’. Some of the most important benefits of SiteCore are:

• Smooth integration with Microsoft programmes
• Right message via the right channel at the right time
• Easy and fast customization
• Enterprise level security
• Works with databases
• Multilingual

What is so unique about this CMS?

SiteCore comes with a Digital Marketing System (DMS) and a Customer Engagement Platform (CEP). It has also created a SEO module that shows you how your site’s content will fare on popular search engines. It also enables you to adaptively optimize your content so that it fetches better SEO (search engine optimization) rankings for your site. Mobilizing SiteCore is also fairly easy as the framework automatically scales the content for various screens.

Despite having SiteCore, what tools are you not making the full use of?

One of the main features that SiteCore users often neglect is the DMS (Digital Marketing System) Tasks such as engagement analytics, integrated email marketing, engagement automation, sales automation can give your marketing efforts a solid boost. These features allow businesses to target particular customers with predefined content. By improving the accessibility of relevant content, it helps you to increase conversion rates.

If you have still not decided on a CMS for your website, selecting SiteCore can be a solid decision. In case you are already using SiteCore CMS, consult experienced SiteCore developers to make the best use of the features of this CMS. 

Take A Look At The Major Benefits Of Ektron EPiServer Merger

The news of merger between Ektron and EpiServer has lead to many speculations regarding the impact of the merger. Understandably, the clients of both platforms have anticipated whether the changes would affect the performance of their websites in a big way. Ektron had previously stated that the merger will ‘benefit and protect the investments customers and partners have made in both product sets….’. And it has delivered well on its promise. The Ektron EPiServer merger has created one of the strongest digital experience management platforms in the world.

Ektron and EpiServer have always been dedicated to create outstanding digital experiences. Both platforms aim at providing their clients with optimized solutions. Previously, each platform had a plethora of features, some of which were commendable and others needed a bit of work. Now, the strong points of each framework has made up for the drawbacks of the other. Clients of Ektron and EpiServer now can benefit from the comprehensive services of the merged platforms.

Here are a few benefits that existing and prospective clients of Ektron and EPiServer can look forward to:

Enterprise Service Bus (ESB)

Previously, where enterprise level functionality was concerned, EpiServer’s third-party tools lacked efficiency. It has now merged with Ektron’s Digital Experience Hub (DxH), making it easier for site owners to avail third-party solutions. In fact, third-party integration is now possible bi-directionally. This means, handling large-scale operations has now become hassle-free. Even if mass product updates are being made, real-time integration with third-party apps can be done without affecting the site’s performance at any point of time.

Cloud Technology

Ektron’s enterprise-level synchronization capability has always been one of its USPs. Now, the best features of Ektron CMS is powered by EpiServer’s avant-garde Cloud technology, Digital Experience Cloud. This end-to-end Cloud platform can enable businesses to easily manage the complexity of varied platforms. Previously complex tasks like implementing marketing automation solutions or handling mobile adoptions have now become simpler, thanks to Cloud technology.

The converged platform of Ektron and EPiServer allows unlimited customization, which makes it easier for businesses to meet varying preferences of their consumers. This platform is designed to bring content and consumers closer by consistently delivering optimal performance.

Summary – Ektron EPiServer merger is one of the most talked about topic in the present scenario. This blog talks about what the users of both the CMS platforms can expect from the merger.

What you can Expect from the Ektron EPiServer Merger?

After months of speculating what the outcome of the Ektron EpiServer merger would be, the results have become somewhat clearer. Businesses, all around the world, now agree that the merger has created one of the most powerful content management platforms ever. 

It is to be noted that both Ektron and EpiServer are two companies that are equally dedicated to create impressive digital experiences. Both these platforms have made it their goal to provide clients with contextual and optimized solutions that would positively impact their conversions. Ektron had previously promised that the merger will ‘benefit and protect the investments customers and partners have made in both product sets...’. And the merger has definitely delivered on that promise. 

So, here is what the clients, both existing and new ones, of these platforms can expect from the merger.

Enterprise Service Bus (ESB)

Previously EpiServer’s third-party tools were not efficient enough to provide full functionality of enterprise level. Now, it has merged with Ektron’s Digital Experience Hub (DxH). This has made it easier for site-owners to connect with third-party solutions and that too, bi-directionally. Handling large-scale operations without affecting the site’s performance at any point of time has also become much simpler now. For example - mass product updates and real-time integration with third -party apps can be made in a relative short time than before and that also, without experiencing any downtime. 

Cloud Technology

EpiServer had previously been regarded as a ‘light’ synchronization tool, owing to the fact that its capability has been somewhat limited in multi-tier environments. On the other hand, the enterprise-level synchronization capability has been one of the main USPs of Ektron CMS. The converged platform, known as the Digital Experience Cloud, is based on EpiServer’s cutting-edge Cloud technology. 

EpiServer’s end-to-end Cloud platform can make businesses manage complexity of multiple channels simultaneously. Tasks like implementing marketing automation solutions and handling mobile adoptions have become simpler and easily manageable. The Cloud technology has brought the content closer to the consumers. Consumers can now have comprehensive and satisfactory web experiences.

The converged Ektron CMS now allows constant customization of services, thereby, making it easier for businesses to cater to the changing preferences of the customers. Businesses can now deliver optimal performance to users consistently.

Few Useful Tips For Hiring Experienced iPhone App Developers

As the number of iPhone users increase, the demand for good iPhone applications also keeps intensifying. Most businesses around the world, irrespective of their sizes and age, have already invested in iOS development in order to strengthen their marketing campaigns and to expand their reach.

Admittedly, hiring iPhone app developers is not an easy task. Many organizations are sceptical about hiring people that they have not even met before, let alone work with them. Questions like ‘Would they be able to understand the company’s vision?” and “Are they good enough?” start bothering decision-makers. In case, you are in a similar situation, here are a few tips that can help you hire experienced app developers.

·      Read up a bit on iPhone app development in order to understand various aspects of the process. Also, have a clear idea about the requirements and aims of your project.

·      It is imperative that you specify all minute details of the project in the job advertisement that you post. In fact, a detailed job description helps to ensure that only best suited candidates apply for it.

·      Go through the resumes of the developers, who have applied for the job, and start short-listing the profiles that you like. Make sure to check if the applicants have enough experience in iPhone application development, especially in your industry.

·      Check the portfolios of the short listed developers. Look through their social media profiles, if you can, to see who they have worked with and time between two projects. Make sure to read the testimonials of previous clients to get an idea of the developers’ quality of work.

·      In order to gauge their expertise, you can have the short-listed developers evaluate a piece of existing coding. Thoughtful approach towards the task at hand and presence of mind are two of the most sought after qualities in app developers.

·      Consider the candidates with opinion. The developers must have an opinion about the task that they are going to be entrusted with. This usually means that they have something to add to the project, which can help to make the app even better.

·      See how the developers communicate. They must have a solid communication system in place so that they can keep you in the loop at every step of the way and can also be reached for quick modifications, whenever necessary.

Time limit and budget obviously play important roles as far as hiring iPhone app developers is concerned. However, the above mentioned tips can help simplify the process for you considerably.

Summary: Hiring iPhone app developers is not an easy task, especially if you are new to it. Following a few tried and tested tip can help you hire experienced developers, who are perfect for your project.

Top Reasons To Invest In Mobile Web Development

In a not so distant past, a business that wanted to have a solid online presence just needed a website. Mobile revolution in the the last few years changed that simple fact completely. With astounding growth of mobile device users in the last couple of years, not having a mobile website could affect the ROI of a business. According to Smart Insights, 20% of Google searches come from mobile devices. 57% of people ‘multiscreen’, i.e. they access websites both from their mobile and desktop devices. The above mention data makes it evident that a business cannot afford to continue without a mobile site anymore.

Take a look at some of the benefits of mobile web development:

• Mobile friendliness can fetch better search engine ranking for your website. Google prefers the websites that offer good mobile experiences to their audiences.

• With the number of mobile users constantly increasing, having a mobile website means you can stay connected with your audience even when they are on the go. They can browse your services and products and even make purchases while they are traveling, watching TV or simply relaxing.

• Did you know that a large number of mobile-users leave a website within a few seconds if they see that the site was not built for mobile? Even if you have a good desktop site, you can retain more customers and gain new ones with a well-designed mobile site.

• A mobile-friendly site can give your organic traffic flow a solid boost. A huge amount of local searches are conducted from mobile devices. Thus, a well-optimized mobile website, that loads quickly and is easy to navigate through, can help you to convert your local leads into sales.

Having a mobile website can lead to a win-win situation for businesses. The services of experienced mobile web developers can provide your business with an efficient and economical solution for catering to both your desktop and mobile-using customers. A business can connect with its target audience across multiple devices, round the clock and strengthen brand awareness. A mobile website is a must-have for gaining a competitive edge over your competitors.