What you can Expect from the Ektron EPiServer Merger?

After months of speculating what the outcome of the Ektron EpiServer merger would be, the results have become somewhat clearer. Businesses, all around the world, now agree that the merger has created one of the most powerful content management platforms ever. 

It is to be noted that both Ektron and EpiServer are two companies that are equally dedicated to create impressive digital experiences. Both these platforms have made it their goal to provide clients with contextual and optimized solutions that would positively impact their conversions. Ektron had previously promised that the merger will ‘benefit and protect the investments customers and partners have made in both product sets...’. And the merger has definitely delivered on that promise. 

So, here is what the clients, both existing and new ones, of these platforms can expect from the merger.

Enterprise Service Bus (ESB)

Previously EpiServer’s third-party tools were not efficient enough to provide full functionality of enterprise level. Now, it has merged with Ektron’s Digital Experience Hub (DxH). This has made it easier for site-owners to connect with third-party solutions and that too, bi-directionally. Handling large-scale operations without affecting the site’s performance at any point of time has also become much simpler now. For example - mass product updates and real-time integration with third -party apps can be made in a relative short time than before and that also, without experiencing any downtime. 

Cloud Technology

EpiServer had previously been regarded as a ‘light’ synchronization tool, owing to the fact that its capability has been somewhat limited in multi-tier environments. On the other hand, the enterprise-level synchronization capability has been one of the main USPs of Ektron CMS. The converged platform, known as the Digital Experience Cloud, is based on EpiServer’s cutting-edge Cloud technology. 

EpiServer’s end-to-end Cloud platform can make businesses manage complexity of multiple channels simultaneously. Tasks like implementing marketing automation solutions and handling mobile adoptions have become simpler and easily manageable. The Cloud technology has brought the content closer to the consumers. Consumers can now have comprehensive and satisfactory web experiences.

The converged Ektron CMS now allows constant customization of services, thereby, making it easier for businesses to cater to the changing preferences of the customers. Businesses can now deliver optimal performance to users consistently.