Take A Look At The Major Benefits Of Ektron EPiServer Merger

The news of merger between Ektron and EpiServer has lead to many speculations regarding the impact of the merger. Understandably, the clients of both platforms have anticipated whether the changes would affect the performance of their websites in a big way. Ektron had previously stated that the merger will ‘benefit and protect the investments customers and partners have made in both product sets….’. And it has delivered well on its promise. The Ektron EPiServer merger has created one of the strongest digital experience management platforms in the world.

Ektron and EpiServer have always been dedicated to create outstanding digital experiences. Both platforms aim at providing their clients with optimized solutions. Previously, each platform had a plethora of features, some of which were commendable and others needed a bit of work. Now, the strong points of each framework has made up for the drawbacks of the other. Clients of Ektron and EpiServer now can benefit from the comprehensive services of the merged platforms.

Here are a few benefits that existing and prospective clients of Ektron and EPiServer can look forward to:

Enterprise Service Bus (ESB)

Previously, where enterprise level functionality was concerned, EpiServer’s third-party tools lacked efficiency. It has now merged with Ektron’s Digital Experience Hub (DxH), making it easier for site owners to avail third-party solutions. In fact, third-party integration is now possible bi-directionally. This means, handling large-scale operations has now become hassle-free. Even if mass product updates are being made, real-time integration with third-party apps can be done without affecting the site’s performance at any point of time.

Cloud Technology

Ektron’s enterprise-level synchronization capability has always been one of its USPs. Now, the best features of Ektron CMS is powered by EpiServer’s avant-garde Cloud technology, Digital Experience Cloud. This end-to-end Cloud platform can enable businesses to easily manage the complexity of varied platforms. Previously complex tasks like implementing marketing automation solutions or handling mobile adoptions have now become simpler, thanks to Cloud technology.

The converged platform of Ektron and EPiServer allows unlimited customization, which makes it easier for businesses to meet varying preferences of their consumers. This platform is designed to bring content and consumers closer by consistently delivering optimal performance.

Summary – Ektron EPiServer merger is one of the most talked about topic in the present scenario. This blog talks about what the users of both the CMS platforms can expect from the merger.