Top Reasons To Invest In Mobile Web Development

In a not so distant past, a business that wanted to have a solid online presence just needed a website. Mobile revolution in the the last few years changed that simple fact completely. With astounding growth of mobile device users in the last couple of years, not having a mobile website could affect the ROI of a business. According to Smart Insights, 20% of Google searches come from mobile devices. 57% of people ‘multiscreen’, i.e. they access websites both from their mobile and desktop devices. The above mention data makes it evident that a business cannot afford to continue without a mobile site anymore.

Take a look at some of the benefits of mobile web development:

• Mobile friendliness can fetch better search engine ranking for your website. Google prefers the websites that offer good mobile experiences to their audiences.

• With the number of mobile users constantly increasing, having a mobile website means you can stay connected with your audience even when they are on the go. They can browse your services and products and even make purchases while they are traveling, watching TV or simply relaxing.

• Did you know that a large number of mobile-users leave a website within a few seconds if they see that the site was not built for mobile? Even if you have a good desktop site, you can retain more customers and gain new ones with a well-designed mobile site.

• A mobile-friendly site can give your organic traffic flow a solid boost. A huge amount of local searches are conducted from mobile devices. Thus, a well-optimized mobile website, that loads quickly and is easy to navigate through, can help you to convert your local leads into sales.

Having a mobile website can lead to a win-win situation for businesses. The services of experienced mobile web developers can provide your business with an efficient and economical solution for catering to both your desktop and mobile-using customers. A business can connect with its target audience across multiple devices, round the clock and strengthen brand awareness. A mobile website is a must-have for gaining a competitive edge over your competitors.