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Wednesday, 30 October 2013

Why choosing Ektron can make your site creation process easier than ever?

Have you already chosen Ektron as your CMS platform? Congratulations! You've opted for one of the most scalable, extensible web content management systems available today. As a platform for over 3800 global companies, it allows you to create, manage and deploy enterprise-scale personalized and global websites. With Ektron Development , it becomes extremely easy for the designers and developers to work in speeding time to web. It's easier to make content updates directly on the website with the help of an intuitive browser-based editor.

As per Gartner's Magic Quadrant for Web Content Management, "Ektron has used the growing popularity of .NET platforms to support online strategies. It is typically one of the top choices considered in the market by clients that have chosen this core architecture. "

Ektron has always remained one of the top web content management systems which offers business insights in conjunction with development flexibility. it offers benefits which are out of the box and helps you to control your online marketing plans and retain brand identity. Some of the benefits of using Ektron include:

1) You can manage your web contents with the help of industry-leading WYSIWYG editor.
2) You can enhance and improve Search Engine Marketing (SEM) services without HTML or 'coding.'
3) You can use Social Networking Framework in your site for people to meet and interact.
4) Ektron's enterprise search provides fast and accurate search results.

Since Ektron is a commercial CMS, used for maintaining websites, it includes a diverse array of built-in tools to streamline the process of editing and publishing web content. Few of these tools include:

1) Easy building tools such as web forms and smart forms
2) Geomapping
3) Blogs and message boards
4) Customizable web URLs
5) RSS feeds

Ektron also provides features that will help you in brand promotion and allow you to further communicate with your clients by reaching them through interactive tools such as product ratings. Some of the customer loyalty tools with which you can engage your customers are:

1) Forums
2) Technical Support
3) Knowledge Base
4) Promotional Events

You can modify and edit content from the CMS Workarea. You can also edit texts through the in-context editor from the access point with the help of Ektron OnTrek. The drag and drop PageBuilder menu enables users to drop widgets onto a page and customize them. Apart from the business user-friendly tools for drag and drop, it also provides flexible customizations through ASP.NET templates with the help of Microsoft Visual Studio and other developer tools.

Ektron's responsive email reply feature can also attract more customers for your business. You would always want your clients or community members to discuss with you about your products/services. The moment your users subscribe to your latest updates and new posts, they can choose to receive an email update from you. This will not only keep them updated about your products and services, but they can respond to the emails and keep the conversation active. The email reply feature in this CMS inserts texts automatically into a community activation notification. This helps the users to send an immediate response.


Choosing the right Web CMS is a challenging task. You need to select a platform that exactly suits your business requirements and meets your business purposes. Ektron CMS, with its scalable and flexible solutions, allows business enterprises to create and maintain websites almost effortlessly. 

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