Have you already chosen
Ektron as your CMS platform? Congratulations! You've opted for
one of the most scalable, extensible web content management systems
available today. As a platform for over 3800 global companies, it
allows you to create, manage and deploy enterprise-scale personalized
and global websites. With Ektron Development , it becomes extremely easy for the
designers and developers to work in speeding time to web. It's easier
to make content updates directly on the website with the help of an
intuitive browser-based editor.
As per Gartner's Magic
Quadrant for Web Content Management, "Ektron
has used the growing popularity of .NET platforms to support online
strategies. It is typically one of the top choices considered in the
market by clients that have chosen this core architecture. "
Ektron
has always remained one of the top web content management systems
which offers business insights in conjunction with development
flexibility. it offers benefits which are out of the box and
helps you to control your online marketing plans and retain brand
identity. Some of the benefits of using Ektron include:
1)
You can manage your web contents with the help of industry-leading
WYSIWYG editor.
2)
You can enhance and improve Search Engine Marketing (SEM) services
without HTML or 'coding.'
3)
You can use Social Networking Framework in your site for people to
meet and interact.
4)
Ektron's enterprise search provides fast and accurate search results.
Since
Ektron is a
commercial CMS, used for maintaining websites, it includes a diverse
array of built-in tools to streamline the process of editing and
publishing web content. Few of these tools include:
1)
Easy building tools such as web forms and smart forms
2)
Geomapping
3)
Blogs and message boards
4)
Customizable web URLs
5)
RSS feeds
Ektron
also provides features that will help you in brand promotion and
allow you to further communicate with your clients by reaching them
through interactive tools such as product ratings. Some of the
customer loyalty tools with which you can engage your customers are:
1)
Forums
2)
Technical Support
3)
Knowledge Base
4)
Promotional Events
You
can modify and edit content from the CMS Workarea. You can also edit
texts through the in-context editor from the access point with the
help of Ektron OnTrek. The drag and drop PageBuilder menu enables
users to drop widgets onto a page and customize them. Apart from the
business user-friendly tools for drag and drop, it also provides
flexible customizations through ASP.NET templates with the help of
Microsoft Visual Studio and other developer tools.
Ektron's
responsive email reply feature can also attract more customers for
your business. You would always want your clients or community
members to discuss with you about your products/services. The moment
your users subscribe to your latest updates and new posts, they can
choose to receive an email update from you. This will not only keep
them updated about your products and services, but they can respond
to the emails and keep the conversation active. The email reply
feature in this CMS
inserts texts automatically into a community activation notification.
This helps the users to send an immediate response.
Choosing
the right Web CMS is a challenging task. You need to select a
platform that exactly suits your business requirements and meets your
business purposes. Ektron
CMS, with its scalable and flexible solutions, allows business
enterprises to create and maintain websites almost effortlessly.
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