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Friday, 25 October 2013

3 Major Reasons Why You Should Never Ignore The Necessity of Mobile Website Development


If you take a quick look around while you are traveling, there's a good chance you will see some people are busy with their smartphones. Gone are the days when mobile phones were used just for communication. Increasing number of people are now accessing their favorite websites on their mobile devices on the go. If you have a business website and you want your potential customers to see that, you should consider mobile website development right away. Large companies and independent business owners across various industries have wonderful opportunities to promote their businesses with mobile websites. The world has understood the fact that mobilizing websites has become important for any type of company to remain competitive. The following points are strong enough to convince you why you need a mobilized website too:

Customers look for mobile websites: Based on a recent study, it has been found from the browsing habits of consumers that opening a desktop-based website on a mobile browser is deterrent for many customers. Websites that are not properly optimized for mobile browsing are difficult to read, load images slowly, and ultimately drive away customers. These websites have a higher bounce rates because people who visit these sites tend to leave as soon as they realize that the sites cannot be viewed properly from their mobile phones. This trend clearly reflects that your potential customers want your site to open properly from their smartphones.

Convenience and fast: Your customers access the web from their mobile phones from various locations like their workplaces, favorite coffee shops, restaurants, libraries and many more. Accessing the web on the go is convenient and fast. Speed is important, people do not have the patience to read a website that takes a long time to open. Websites that are optimized for mobile devices load quickly because they are made in a way that makes them compatible with mobile devices. Thanks to the sleek and slim smartphones and tablets available in markets, people can carry them easily in pockets or purses. With these devices they buy movie tickets, book restaurants, shop online, mail their friends, and do many other tasks on the go. This is another reason why you should consider mobile web development to help people reach your website easily from anywhere and anytime.

Improved page rank of your site: To stay in the competition, it is important to have a website that has a good page rank on leading searching engines like Google, Yahoo, or Bing. These search engines decide whether people will find your websites when they are looking for products or services similar to yours. According to the search engine giant, Google, webmasters should develop websites that are optimized for mobile devices. Doing this will increase the likelihood of your business website to fetch a good page rank on search engines.


 These are the 3 major benefits of optimizing your website for smartphones. Remember, mobile websites on iPhone, Android, Windows and other platforms are quickly becoming standard elements of creating a solid web presence. If you have made up your mind to optimize your business website for smartphones, the next step is to get in touch with a reputed and renowned mobile website development company that can help you without costing a fortune.

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