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Tuesday, 22 October 2013

5 Points Why Successful Companies Use Ektron CMS

Ektron content management system has been chosen by more than 3,800 companies globally for the numerous benefits it offers. If you are looking for an easy way to manage the content of your business website and blog then using this CMS will help you do that easily. Ektron enables you to update the content of your website directly on the site with the help of an intuitive browser-based editor. Ektron CMS helps you deliver a great online experience to your website visitors that helps you achieve your business goals. In short, this content management system helps non-tech people to manage their websites and blogs properly. Let's take a look at some of the major benefits you will enjoy using this popular content management system:

No need to hire additional tech support personnel: With Ektron, you will be able to update your website content any time you want without the help of a tech team. Also, it will reduce inaccurate, outdated, redundant, and unauthorized contents from your web page.

Fast and easy to use: This content management system is easy to handle and users can control content layout and format with simple forms-based entry. The editor is WYSIWYG, ensuring what you see in the editor window is exactly the way your visitors see it in the Live site. Apart from that, users can launch new web pages and microsites with the help of a simple drag and drop feature of this CMS.

Help website visitors find what they need: Using this CMS will help people visiting your website to find relevant information within very little time. The search module of this CMS is powered by SOLR, Microsoft Search Server or FAST) that enables fast search and metadata-driven navigation for visitors. Providing a great online experience to your visitors will ensure customer loyalty and people will come back to your website through Web alerts, subscriptions, and RSS feeds.

Optimize your website for mobiles and tablets: Your customers are mobile. So, your website should be mobile-friendly as well. Ekron CMS will help you optimize the delivery of updated content to smartphones and tablets of your visitors or potential customers.

Improve your website's visibility on search engines: Using Ektron will improve the pagerank of your website or blog by implementing effective search engine optimization techniques. Updating your website will become a matter of few minutes as this CMS does not require any complicated coding in HTML or other computer languages.

These are some of the major benefits of ektron development for your business website or blog. Remember, people visit your website to see what you are posting on the site and how relevant and reliable they are. If you run an online retail business then your potential customers will look for discounts, special offers, product promotions on your website. Managing all these things effectively and updating your website on a regular basis with fresh and relevant content is not an easy task. That is why Ektron content management system has been chosen by reputed and renowned companies around the world.

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