Why should you switch to Ektron?

When you are trying to build a strong online presence, mapping out strategies is of considerable importance. And using the right CMS forms the core element of any organization’s digital content strategy. 

Opting for a feature-rich and easy-to-use content management system is actually the first step in formulating a winning marketing strategy. Mobilizing an efficient CMS can help companies solve issues that they might face in regular operations. It can also help them customize content for each and every website visitor, as well as provide their marketing teams with inputs that can help them assess audience behavior. When it comes to efficient CMS, Ektron tops the list. With big names in the corporate world, like Dolby and Microsoft mobilizing Ektron, and more than 38,000 companies following in their footsteps, it would be foolishness to not consider this CMS. But what is it that makes this CMS work for so many organizations?

These days, a robust website that helps create awareness about your brand is the need of the hour. You need to design and develop a website that can attract huge traffic, and can be customized to cater to the needs of individual site visitors. Mobilizing Ektron will help you do all these, and more, with unparalleled ease. Here are quite a few ways in which opting for Ektron CMS can help you.

You can access the website from any device – 

Even a few years ago, people would browse internet just from desktops and laptops. But today, technology is going mobile. There has been a rapid increase in the number of mobile device users. More and more people are using mobile devices like tablets and smartphones. This also means that more and more users are accessing the web from mobile devices. If your website takes a lot of time to load, people will not stick around. They will quickly switch to other options. You need to create websites that do not take much time to load, when accessed from mobile devices. This CMS will make the site responsive to different devices as well as different screen sizes. Mobilizing this CMS will also allow the site to be located and indexed by search engine robots much more easily.

Simplicity is another huge advantage – 

If you are not really adept at understanding programming languages, such as HTML, you might not find it very easy to update your website. It will take a lot of time, if you try updating the content in the traditional way. You can avoid all such problems with this CMS. Using this CMS does not need you to have expertise in any programming language. You can mobilize this CMS to update your site or blog easily.

What you get to see is what it actually is – 

It is great if you can update your website without any assistance. You do not need to take help from any tech support system. This helps save upon money, as well as time. Form based data submission is one of the main advantages of this CMS. Thanks to this feature, your tasks become a lot simpler. This CMS comes with an intuitive browser based editor. It is of the type, What You See Is What You Get (WYSIWYG). Any person editing the content with the help of this efficient CMS, will get to view the same thing that is visible to a person who visits the site, when it is live. This CMS also comes with a drag and drop feature. Thanks to this feature, you can add microsites and web pages to your existing website or blog.

In this age of digital media, Ektron has been creating a loud buzz, and for all the right reasons. So, are you going to make the switch?