Choosing the right
platform is as important as developing the codes for your mobile
applications. The market today is littered with various platforms and
designing your own mobile app development platform to suit iPhone,
BlackBerry, Android and Windows Mobile will be unrealistic,
especially if the release date of the app is knocking at the door and
you are still tweaking the kinks and glitches in the code. However,
the question here is how do you choose a single platform to launch
your product? Let us try and find the answer!
Do conduct market
research
If you are an app
developer and just looking to reach a lot of people at the one time,
choose a platform that is most popular in your area. Wondering how
you would go about the process? It would actually be easy to study
the figures of what percentage of the population is using what
platform. For example, is Android the most preferred mobile device in
Australia, or is it iPhone? How many of the users are actually
downloading apps from the app stores? What about their revenues
resulting from downloads? However, if your mobile app development
services are business-specific, you have to study your own market
segment and also find out what type of mobile devices they are
actually using.
What features
should it have
The road map to your
mobile application development will finally determine what type of
features your product will have. If you are going for the most basic
of features, then it can probably be optimized to ensure smooth user
experience.
Android apps
development is in great demand. Presently, more and more people are
buying Android phones and downloading apps from Google Play. Android
apps are quite popular with the smartphone users nowadays and almost
700,000 applications available on Google Play. These figures show the
growing popularity of the Android apps. According to recent studies,
around 71% of smartphone users prefer Android apps when compared to
other platforms, like, the iOS.
Which Platform
Generates Better Revenue
To choose the right
mobile app development platform, it is vital to find out which app
offers more revenue and visibility. If you go by the surveys, Apple’s
daily sales for apps are higher than Google’s Android. On the other
hand, Android offers better visibility. Finally, it is upon you to
choose the most suitable platform.
Take Account of
Customer Usage
If you are racking
your brain on which app you should develop first, it depends on your
customers. Find out whether your customers prefer Google services,
like, Google Maps, Calendar, etc. Also consider the popularity of the
categories among iOS and Android users. For instance some of the
reputed categories for Android users are reference and entertainment.
iPad and iPhone users are mostly interested in music, fitness, media,
shopping, sports, etc.
Which platform is
simpler to develop
If you compare iOS
and Android, the former is easier to develop as it only has four
types of iPhones and iPads. Android, however, is more complex for
programming as it has over 400 types of handsets.
While the comparison
between iOS and Android is never-ending, as an aspiring mobile app
entrepreneur you should know that both these platforms, when
combined, own over 90% of the market. So consider the above factors
before you choose a particular platform.
No comments:
Post a Comment