Mobilizing Ektron has been made simpler than ever before with Ektron 9

Do you have a website dedicated to promoting your business and are always on the lookout for new ways to optimize it for new marketing techniques? Then you probably already know why you need to consider mobilizing it. Indeed, benefits like reaching out to thousands of prospective customers every day and getting more transactions completed than what you could do with a regular desktop website are just two of the benefits of such a step. Thankfully, if you have hosted your website using Ektron, you are in luck. The latest version of the content management system (version 9) comes with a plethora of features that make it easy to mobilize your website without a lot of the usual hassles. Here – have a look at two of the most important ones:

Going ‘responsive’ has never been easier

Responsive web design is the all new weapon in the arsenal of skilled web designers. The definition of this technology is simple – you design a single website and it automatically adjusts the way content should be displayed on various devices, both desktop and mobile. Suppose you are accessing the website on a tablet device. Then the text and images will be realigned to ensure maximum utilization of display area. On the other hand, if you access it using a smartphone, the images will be replaced with low-res formats in smaller sizes, so as to ensure everything is accommodated in the smaller screen of the phone. This is done by using different CSS files for different screen sizes and devices. In most CMS-s, you need to do this manually for every device and need to write quite a few hundred lines of code (aside from the system generated ones) to ensure seamless optimization. However, mobilizing Ektron sites is a piece of cake, since the new version (v9) offers out of the box support for responsive web design.

Setting up Personas can greatly simplify web marketing

Do you promote your products and services to many different target groups on a regular basis? Then you are going to love Personas in Ektron 9. These are something like user profiles that you can create based on the demographics and preferences of your target groups. Create a Persona targeted towards a specific type of customers and key in the preferred products, age, sex, location and other relevant data about such customers. That’s it. You’re done. Now you can promote different types of content to specific Personas, ensuring only visitors matching the criteria can see those contents. What’s more – you can also track performance of individual Personas through Google Analytics, in order to find out which ones are the most successful in attracting traffic to your website. Simple, eh?

Ektron 9 brings with it a number of useful features that you would be hard pressed to find in most other top of the line content management systems. If you haven’t upgraded to this new version of Ektron content management system yet, now would be a very good time to do so.