Enterprise Mobility Outsourcing Services: Marriage of Chatbots and Emails

Chatbots are marrying business-critical transactional emails. Three primary reasons why this can open up newer business opportunity for you are:

·         Firstly, consumers prefer these emails. Transactional emails are one-to-one customised emails sent to the consumers because they wanted to look for a specific type of information. Such emails include hotel booking confirmations, product delivery notices and password resets, to name a few. Consumers wait for such emails because these emails provide information which the consumers asked for. Such emails have 152% higher click through rate than marketing emails. Generally, they are opened more than twice by the consumers throughout the day. Therefore, once you integrate chatbots and email, you customers will tend to engage more with your brand.

·         Secondly, chatbots offer better user experience. Transactional emails usually need a resulting action which needs to be taken by your customers, like resetting passwords, saving railways reservations, or even printing movie tickets. Chatbots complete these tasks on the behalf of your customers. For instance, if you need to reset your password within Slack, you will have to fill up the details such as the name of your team and your email address. Instantly, you will get an email notification asking you to reset your password. This helps your customers get a better and improved service from you, which in turn, builds your brand value.

·         Thirdly, chatbots provide enhanced upselling. For example, there are many who make flight reservations through a website. However, after receiving an email confirmation of the flight booking, your chatbot can come up with more options such as car rentals, hotels, group tours, and more, in the mail itself. Accordingly, the customers get a wider array of options and they might feel interested to select a personalised itinerary along with a car rental services according to their budget. As a result, chatbots provide higher chances of upselling for the customers.   

Therefore, if you are a company that offers enterprisemobility outsourcing services, and are asked to develop chatbots for your client, then make sure you integrate your chatbots and email services within a messaging platform, for better business results and customer service.