Things to remember prior to Android apps development

We are living in a mobile age, and it is no wonder that smartphone apps are the hottest thing right now. Did you know that the global app market is expected to touch $143 billion by 2016? Under the circumstance, being an Android apps development professional can be a lucrative career. Android has soared past all its competitors and the market is steadily expanding with every passing day.

You can make a fortune by developing Android apps but you should understand that there are millions of apps in the market and making an impression is not the easiest of jobs. Here are a few things that you should keep in mind before developing an app:

New concepts work best

Yes, it's understandable that a successful Android app has a lot of imitators. The primary reason is that the success of an app guarantees that there is a demand for such a product in the market. However, you should avoid copying directly from any app. Unless your app has some unique features, it's unlikely that people will be drawn to it. Try coming up with a new concept. Also, be prepared for the fact if your app is successful, others will copy it too.

Optimization techniques for more exposure

Android app market is crowded with millions of apps and it's rather easy to get lost. Therefore, you should focus on optimization strategies on Android app stores like Google Play. For instance, you should optimize your app name and description, so that people can easily find it. Getting more exposure should be on the top of your priority list. Emphasiize on building a loyal user base. Satisfied users help to make the app popular by “word of mouth”. Effective customer support can also make a major difference.

A few tips to go viral

Organic traffic from search engines or Android stores are not the only ways to attract users. You might use a few tricks to make things work for you. Here are some of them:

• In-app advertisement: Yes, advertisements can be annoying for the users. However, a properly placed and properly timed ad might not be disruptive and can be helpful. Revenues from advertisements will cover a substantial part of app development costs.

• Affiliate marketing/tie-ups: This will cost you money but teaming up with a popular network will get you a lot of exposure. Paid reviews and banner advertisements are effective solutions that boost downloads on android stores.

• Time your launch: It's not a bright idea to launch your app on just any fine morning. Unless it's urgent, schedule the release for holiday season like Christmas time. During holidays, people are usually glued to their devices and fresh traffic hit the Android stores. Chances are that a properly optimized app will receive a decent exposure at this time.

Your app needs to solve an issue. Don't just give shape to an idea in the form of an app. Make a product with a purpose and it will surely be a success.   

Android apps development can earn you a fortune, but prior to development you should focus on a few key issues. Read on to know more.