10 useful things about Ektron 9

“Responsive” is the recent buzzword in Web Content Management or WCM. Your site needs to be mobile-optimized in order to cater to the growing number of smartphone and tablet users who like to access information on-the-move.

If you are thinking of deploying a mobile site, you also have to take into consideration all the legacy data that needs to be ported from your existing website to the new platform. It can be a time consuming and costly affair.

Ektron, one of the oft-used WCM platforms, lets you create and publish personalized experiences by delivering websites that can adapt to the device of the user. It is an effective digital marketing tool organizations are using to increase traffic, prospective leads and final conversions.

As far as content is concerned, publishing it to the audience is no longer the primary lookout for marketers. What they are more interested in is presenting the most useful content to visitors. Relevance is key in driving customized experiences forward.

Thousands of leading portals worldwide have benefited from mobilizing Ektron CMS, and the latest version of this .NET-based web content management tool takes off from where its predecessor, version 8, left.

Why moving to Ektron 9 is a good idea

Ektron 9, which the company claims to be a significant update in a long time, is based on extensive partner feedback and brings with it many improvements. So, what are these enhancements? And most importantly, are they worth your investment? Let's find out.

1. Ektron offers more agile author solutions so that you can implement website features and make them available to your market quicker than the competition.

2. You deal with simple tools to optimize and control experience across devices, making it one of those platforms that doesn't require in-depth technical know-how.

3. Before publishing, you get to preview the content on different mobile devices. This makes it easier for you to identify, rectify and deploy with little to no technical expertise.

4. One of the main advantages of mobilizing Ektron across your enterprise is the level of control you have over what content visitors see on their devices. It reiterates the importance of presenting relevant content irrespective of the medium.

5. Context plays a key role in presenting relevant information, and Ektron 9 goes a long way in setting breakpoints in your responsive design layout and cropping images automatically for those breakpoints. You can also swap images as per the breakpoints to enhance context.

6. With the new version of Ektron, you get a redesigned UI that's convenient as well as improves productivity. Formatting content is easier than before which further helps in publishing content tailor-made for your audience.

7. Make your content richer by a simple drag-and-drop feature for adding images.

8. The quick installation and easy configuration features add to the effectiveness of mobilizing Ektron across enterprises.

9. Persona management is one of the key benefits of Ektron 9 as you can develop personas after taking into consideration the different attributes of your Marketing Automation, CRM and similar key systems.

10. The new UI also offers a revamped search functionality that speeds up the content curation process. You are able to find and filter published content faster.