Why Drupal CMS Is Most Sought After Among Organizations?

As content marketing keeps evolving as a pivotal element in digital marketing campaigns, making use of an enterprise level Content Management System (CMS) has become imperative for the growth of an organization. Business owners often ask, “How will a CMS benefit my business?” The answer to that question lies in the features of an Enterprise Content Management System. An enterprise-level CMS makes the process of creating and managing content much easier. It is flexible and allows easy customization. In short, a CMS is worth every penny that is invested in it.

There is a plethora of CMSes available in the market today. While only a few of them have managed to earn the preference of web developers, Drupal CMS has become an absolute favorite of them. Developers prefer to use Drupal for:

·      Complex websites that require frequent data management for sensitive content.

·      Websites that have a large number of pages and require easy content movement.

·      Websites that require tagging, categorizing and organizing content regularly.

So, what makes Drupal the best choice for organizations? Take a look at the reasons, in an order of preference:

Supremely flexible - Among all the CMSes available today, Drupal is the most easily configurable one. Not only does it allow a variety of workflows as well as user and role-based permissions, but also enables the admin to be customized to suit a company’s requirements. It is one of the biggest benefits of Drupal as administrators are supposedly the driving force in a CMS.

Easy to administer - Even though Drupal governance is community-based, it is not informal. It allows verification of code on multiple levels without hampering the final performance. When mobilizing Drupal is the main aims of the organization, this continuing involvement and curation can prove to be beneficial.

Efficient Consultancy - This feature enables an organization to use Drupal’s consultancy. This makes it much easier to figure out which module will be best for which website.

Highly scalable - Drupal is one of the most scalable CMSes around. It can be deployed on a single server as well as across distributed server cluster to manage large traffic loads effectively. Drupal’s system reliability, manageability, interoperability and security are all of excellent quality.

Apart from the above factors, Drupal CMS enables organizations to maintain global brand consistency in terms of speed and performance with built-in web-modules. Using Drupal as your CMS is a great option as it can help your business drive significant revenue.

Hiring SiteCore Developers? Keep These Pointers in Mind

One of the key strategies that has emerged in recent times for making is your business popular is to develop a website and utilize it as an effective marketing tool. In order to strategically market your website, you need to focus on certain aspects of the website, and none more so than the content of your website. As a business owner, website optimization is key and for this, regular content update and modification is necessary. For updating and modifying content, having a suitable content management system (CMS) in place is of utmost importance. A CMS is a platform that allows you to modify website content with absolute ease. SiteCore is one of the most popular CMS and it is advisable to hire professional SiteCore developers to manage the CMS easily.

Once you hire a group of expert SiteCore developers, it will help you reap maximum possible benefits of the CMS. With proper guidance from experienced developers, mobilizing SiteCore becomes quite easy. However, when hiring SiteCore developers, you need to keep in mind sertain factors -

1. Hire professionals with considerable experience – SiteCore CMS comes with all the relevant features as well as a few complex technical details. This is why industry experts advise business owners to hire a group of experienced developers. When you hire a group of professionals, you need to ensure that they have years of relevant experience.

2. Cross check their portfolio carefully –  Before you hire a professional SiteCore developer, you should check his or her portfolio carefully. While going through the portfolio of a developer, you should keep a note of their client references and the technical quality of their work. You should also look for projects that are similar to your requirements in terms of technical details and complexity.

3. Provide adequate brief about your requirements - If the developers are not aware of your business requirements, they will never be able to provide you with the proper solutions. Hence, the professional who is going to guide you, must have an informed perspective of your business. Make sure he knows your business objectives clearly since this will help him propose the most effective strategies for your business.

These are some of the factors considering which you will be able to hire the most qualified SiteCore developers.

Why Developing an Android App is a Must for Every Business Owner?

Android offers a comprehensive mobile platform that offers a range of functionalities to business owners. Android is a highly popular and widely-used platform for smartphones and tablets shipped over the last five years. Apart from providing enhanced user experience, Android can be highly beneficial for promoting a plethora of products and services on mobile devices via apps. Today, Android app development is done widely to  help businesses reach out to existing customers as well as attract new ones. Business owners can tap this significant potential and expand their business further by adding new customers as well as engaging the existing customer base with user-friendly applications.

Here are some of the compelling benefits of developing Android apps:

1. Easy adoption for companies - Android application scripts are typically written in Java language with the help of a rich set of libraries. Application development with Android is very simple and anyone with the knowledge of Java are capable of designing Android apps. Given the abundance of Java developers, Android apps development has become immensely popular.

2. Cost-effective option – One of the major advantages that business owners enjoy for developing Android apps is the cost-effectiveness. Android is an open source platform, so business owners are not required to shell out significant amount of money for acquiring the license to work on it. Android apps work can wonders for small and medium-sized companies to cater to a larger audience at minimum costs and boost sales considerably. The platform is made available so that one can customize it as per their requirements and get apps that suits his business needs.

3. Easy integration with existing applications -  Android apps can be easily integrated into any existing web application to provide you optimum traction. The entire platform can be customised easily and allows Android app developers to integrate and tweak the mobile app as per your business requirement.

So, to give your business a much-needed boost, hire an experienced Android application developers to create innovative applications for your business. To hire Android developers, a proper research needs to be conducted to make the best app for your business.

Want to Spruce Up Your Marketing Strategies? It's Time to Go Digital!

 So, you are the owner of a small enterprise and you have heard of search engine optimization and social media platforms like Facebook, Twitter, LinkedIn, etc. In fact, you extensively use these social media platforms too. But, have you used them to your organization's advantage? Are you aware that online marketing through SEO and social media is highly cost-effective? If your answer to all of the above is a “no”, then it is time that you create a digital roadmap for your business immediately. 

In this world of digital consumers, it is important that you have a prominent digital presence of your brand. Yes, it is important for you to realize the huge potential of social media marketing, SEO, content marketing, etc., start capitalizing on them to grow your business ROI. These days, it is not enough to just have a company website – your online presence extends to all of the above and more. To some, online marketing might seem to be the 'next big thing'. But, to others, it is not just a powerful fad. They utilize online marketing platforms to their full potential to increase sales and improve their customer base. 

Social media channels, on-page SEO, analytics reports, design, etc., are all contributing to increasing business revenues these days. And the best part is that businesses with minimum marketing budget can also benefit from digital marketing and its cost-effectiveness. 

 

With social media marketing, you can respond to customer enquiries immediately, you can talk to them whenever they need support, you can promote your company products and services, inform them about discounts, and a lot more. Your customers feel connected to you as well. Moreover, you can create case studies about your brand, float them on social media and search engines, for attracting new customers. You can even track important data such as who is coming to your company website, what channels are driving new consumers, who is converting, what factors are driving conversions, which conversions are driving revenue the most, who is buying multiple times, and more. All such information, derived through social media analytics and tools like Google analytics, can always help you customize your business strategies as per your requirements. Valuable information on lead generation and sales can offer you a better perspective on what works and what doesn't for your business. And all this, for minimum investment budget. As a result, your returns will always be high, when it comes to online marketing.

If you are interested to amp up your business revenues, hire domain experts who are proficient with online marketing or you can outsource this job to a digital marketing offshore company which can help you with brand building online, with their skilled team of online marketers.

Want to Stay Ahead of the Curve? It's Time to Embrace Digital

The world has shifted from analogue to digital. Brands are realising the significance of the rapidly growing digital media. Undoubtedly, digital marketing, is far more versatile, streamlined and practical, unlike the traditional form of marketing. Different sized firms are going digital today. Entrepreneurs and company founders are realizing the power of digital and the kind of impact that it can have on business returns. 

Gone are the days when paper-based pamphlets and leaflets were modes of communication. But, today, people are embracing the brand new world of digital because of the some of the following pointers:

• Reduced cost: Digital marketing services can lower your business cost because online marketing strategies do not need huge investments as is required for advertisement through radios, televisions and magazines.

• Better consumer experience: A structured and feature-rich website or a mobile site can offer all the details of an organization, online, which a customer wants to know. Therefore, a customer need to search for added information elsewhere. He can browse the site and know all the important information, anytime, anywhere.

• Easy to measure client behaviour: Through different analytic tools such as Google analytics, you can track the success rate of your business, by getting a detailed information on site visitors, the time spent by them browsing the site pages, conversions, and the like. Depending on this, you can optimize the marketing plans.

• Enhanced customer engagement: Company or business sites with integrated social media channels (such as Facebook, Twitter, LinkedIn, and so on), on them, can boost customer attention significantly. These social media icons directly take the prospective customers to the social media channels, wherein they get more varied information about the company. A business can increase its digital footprint through such marketing efforts.

So, strengthen your digital marketing efforts to spruce up your business growth.

How Your Business Can Benefit From Strategic Digital Marketing Services?

Online marketing is much more than just having a good website. It is a set of strategies that are carefully designed to drive traffic to your website. Since competition is intense and will keep getting tougher with time, you must avail digital marketing services at the earliest.

In case you still have not considered digital marketing for your business, here are some benefits that you must take a look at:

• Businesses often wonder how many people actually know about them and how they can expand their client base. Nowadays, people, on an average, spend 8 to 10 hours online. Digital marketing can take your brand where the real crowd is. A well maintained website with quality content marketing can enable your business to reach target audience and create lead generation opportunities. Further value can be gained by utilizing social media channels as wells as through personalized email marketing. 

• Digital marketing can encourage your prospects, clients and followers to visit and revisit your website. Repeated visits may encourage them to read about the products and may be even buy them. The buyers who have already utilized your product can provide feedback which can be made visible to your prospective buyers. It does not take very long for good publicity to enhance the brand awareness of your business.

• Today’s clients are highly active on various social networking channels. SMM makes instant connectivity possible, which means queries can be answered and feedback can be addressed in an instant. This shows the audience that the brands care about their opinions, which in turn, can increase brand loyalty. Besides, having a solid presence on social networking channels can act as a ‘brand signal’ for your business. This may show the popular search engines that your brand is genuine. As a result, your business’ search engine rankings may improve and the inbound traffic to your website may also increase.

It is high time that each and every business accepts and embraces the importance of digital marketing. Offshore digital marketing agencies can be contacted in case you do not have in-house resources. Strategic approach is necessary to make the most of your digital promotion. Note that many companies are trying improve their marketing reach and without decisive action, you would find it extremely difficult to stay ahead of your business rivals. 

How Social Media Marketing Services Can Help Your Business Grow

To some entrepreneurs, social media marketing may seem like the next big thing. However, for many others, it is not ‘next’, it is ‘now’. Social media marketing is the biggest thing in digital marketing now and it can be surely said that it is here to stay. More than ninety per cent of marketers agree that social media is important for their business and around eighty per cent say that social media has helped to increase traffic to their websites. Still, there are many other business owners who are still sitting on the fence about the benefits of social media marketing.

Social media marketing, if done correctly, can potentially increase sales, but there is a complicated learning curve to it. Here are some of the ways in which social media can help your business.

Brand recognition: Social media networks are new channels for your brand’s voice to be heard and your brand’s image to be seen. This makes it easier for you to make your brand accessible to new customers and more familiar to existing customers. You can interact directly with your target audience, gather customer insights and design your products and services accordingly. The better you interact with your customers, the stronger your digital brand image will get.

Brand loyalty: Brands that interact more with their target audience on social media channels enjoy higher loyalty from their customers. Strategic social media marketing services of knowledgeable and experienced marketers can be influential enough to morph customers into being brand loyal.

Inbound traffic: Without social media, your website’s visitors are limited to people who are searching for information with the keywords that you currently rank for and the people who are already familiar with your brand. Every post you make on a social media platform, you give your brand an opportunity to connect with your audience and guide them towards your website. The more quality content you syndicate on social media, the more inbound traffic you can generate.

Search engine rankings: Being highly active on social media can act as a ‘brand signal’ to search engines. It can convince the search engines that your brand is legitimate, credible and trustworthy. Thus, your keywords may get ranked higher on search engine results pages (SERPs) with strong social media presence.

It would be wrong to say that social media marketing enables businesses to provide richer customer experiences.. Every customer interaction on social media is an opportunity to convert and also to publicly demonstrate your customer service level. A channel as important as this should not be experimented with. In case, you are not sure where to begin with, you must hire the services of a reputed social media agency. With years of collective experience of their digital marketing team members and valuable market insights, the agency can help you take your business to new heights of success.