Improve the look of your website with Ektron

Ektron web content management solution offers everything that you require to empower the web content creators. Moreover, Ektron solution also provides a great online experience for website visitors. Therefore, more and more companies are using Ektron as a content management system (CMS) owing to its smooth and easy content development and management process. Today, over 3,800 companies use Ektron as a CMS since it provides a scalable and flexible solution for robust content management. Moreover, Ektron easily integrates with Analytics, CRM, ERP, Marketing Automation Systems, Sharepoint, etc., to offer fast return on investment (ROI) to your company.

Some of the basic benefits of using Ektron are:

1. Ektron allows you to create as well as manage content without the need of IT. It lets you update content in one of the world's best WYSIWYG content editors. You can also control content layout as well as format with simple and easy forms-based content entry. It also helps you to launch new microsites and web pages with the help of drag and drop page creation.

2. Ektron enables companies to work freely with some of the best solutions which provide great digital experience. It helps you take smarter decisions from Webtrends, Adobe SiteCatalyst and Google. It also allows you to extend and leverage Microsoft SharePoint.

3. Ektron helps you to produce faster ROI. It lets you focus primarily on business results. It also gives you the flexibility to integrate with the types of systems that you want and whenever you want.

4. Ektron allows organisations to deploy, create and manage global, enterprise-scale personalised websites. It lets you work with Microsoft Azure and Amazon for the cloud development benefits.

5. Mobilizing Ektron is also considered highly important by companies all across the world. Be it smartphones, tablets or large screen devices – Ektron allows you to successfully deliver your messages to your clients. It automatically detects visitors' device (such as Android, iPhone, etc.) and renders the appropriate experience. It offers support for Responsive Web Design. It also allows you to target content based on location of the device.

6. Ektron allows you to build a social intranet which is primarily an information, collaboration and communication platform that bridges the worlds of your company, employees, clients and partners. This helps you to share and distribute knowledge and important information. You can also increase employee productivity by collaboration.

7. Ektron is highly advantageous for the companies because this CMS makes it easy for clients to find, learn as well as purchase various products online. Therefore, it allows online shoppers with an easy and convenient way for product purchase. If you are using Ektron, you can easily collect online payments through your site. In other words, Ektron helps you to easily deploy your eCommerce website and boost your company's revenue system.

Therefore, with latest upgrades and tools, Ektron allows you to improve your website and enhance its overall look and functionality. Your website needs to generate leads, provide current solutions, offer subscription to seminars, have a blog and integrate with various social media platforms such as Facebook, Twitter, LinkedIn, Google+, YouTube, etc. Ektron lets you do all of these.  

Android App Development – Some Essential Tips

The Android operating system (OS) is becoming one of the most popular operating system in this modern day. The success of this operating system is beyond the imagination level. Millions of Android powered Smartphones are launching every day. So a great door of opportunities has opened for android app development. Google Play is the place where developers publish their created or developed application. Android OS is now operating and dominating the whole Smartphone market in the world. Many business companies are now focusing on Android developing business. So android developing business is improving and expanding day by day.

All Android apps are not successful because of some reasons. Most of the times the developers can’t understand a consumer’s demand. All the developers are not very good in both science and the art of mobile development. For this sometimes they forget or misuse the fundamentals of mobile application development that make actually good for nothing though it is not too hard to make a successful mobile application. This article covers many useful tips that will help an application developer to make a successful application

Designing apps using responsive web design

Responsive web design can be the best solution of the problems facing during the apps developing. It is a kind of web design which deals with both cross browser and cross platform compatibilities. Web developers make code for desktops, handheld PCs, and Smartphone. Android 4.0 Ice Cream Sandwich is that type of device in which responsive web design is used. This device tries to combine all Android powered Smart phones and tablet PCs.

Do not ignore fragmentation

Android developers only had an option to build two layouts in a screen before so that the OS could select the most suitable of them. But still it is not a solution of the question of fragmentation. After releasing Android 3.2 developers are able to create more than two layouts. So Android developers can make an affective and successful Android apps with little efforts.

Socialization

Socialization is that thing which creates quick awareness among users. It is very important for computer coding. This is a very fast way which helps to get acceptance of users of a certain application. For example if a user shares his/her the information or success about the game application through Facebook or Twitter profile many other people can see and download that app.

Let the first impression of icon last long

The Google play has thousands of mobile apps but all the apps are not equally popular. To make an app popular a developer has to keep in mind that first impressions of icon last long. So to make successful app a developer must have to make an attractive icon for the app. If the icon of the app is becoming attractive the users will show more and more interest about that app.

The Price Factor

The price factor is not so effective in mobile apps like a PC app. Most of the apps are free of cost or available at a very low price. So price factor is not so much effective in mobile apps. So if you have an android apps development project in your hand, do not forget to consider the above mentioned pointers. This information is brought to you by expert Android application developer.

Empower Your Ektron Websites – Think Beyond The Search

When enterprise was introduced as a new added feature to Ektron 8.5 version, users immediately witnessed the benefits. It was accurate, fast and help in attainable search results on your website. With the lastest version (9), Ektron has become better than ever. Today, developers are using either Solr or Microsoft Search Server as their key search server.

We all know that with every shaded of white there comes shades of black. The same is for Ektron. Most websites, as per my observation, limit their search to one area – performing text-based searches. It is not a good sign at all. However, there are set of powerful tools which can help lifting heavy search results, as much as they can. Isn't it interesting?

I am working as an Ektron developers since 2006. Believe me I have never faced so many challenges before. But I can say one thing that the added power of the search functionality can be considered as one of the most exciting and valuable enhancements of the said content management system (CMS).

PROBLEM

There are problems with the last and latest version of Ektron CMS. But that does not mean that we are discouraging people to use it for their website development projects. I would not go into details. But I must say about one problem which can be solved if you are accustomed with this content management system.

To illustrate, we will use the example of news articles on various websites. Let’s say we start from scratch and in our first year we develop 1,000 news articles for our website. Chances are that querying news articles on different criteria like date, category or title will still be very quick (fractions of a second). But what happens when we produce thousands more articles over the next few years or have a lot of archived content from previous years. There could be 50,000 or even 500,000 articles in our system. The count may be higher than what we could expect. You will notice that the same queries perform decidedly slower than before. In fact, it's so much slower that it affects the performance of pages and delays loading times by seconds. Sound familiar?

The reason these queries are not scaling well over time is because they are directly tied to the quantity of the content they are searching. In order to find out what news articles meet the specified criteria, all records need to be inspected on the appropriate fields.

RESCUE MEASURE

Under the almost same scenario, a product like Solr or Microsoft Search Server can filter through all of your news articles and give results in fractions of a second. How? By indexing your Ektron data and querying on those indexes.

What is an index? A thorough definition can be found here. But the simplest way to think about it is essentially the same way indexes work in a book. If I need to find a particular topic or category, the index tells me what page to go find it on. Otherwise, I would need to scan through the whole book looking for that information, page by page.

The same applies to database indexing. Although the actual implementation technique of an index can vary. What is important is the part to take away is that we only have to look through a fraction of the data to get our results—not all of them. When I enter content into the Ektron work area, I can specify what fields need to be indexed. This include different types of information such as smart form fields, metadata, and taxonomies.

What’s more is that queries running through providers like Solr or the latest version of Microsoft Search Server yield another powerful mechanism: facets. Facets are a list of filters that can be used to further refine your search results. You have no doubt seen facets when shopping at an online retailer like Amazon. These are the sub-categories that appear to help you refine your original search results. Facets are returned at the time of the original search request and do not require additional steps or programming to populate.

Ektron – Meeting Your Demand And Supply Chain

People who have taken a course of economics must be aware of demand and supply system. If there is excessive demand of a product and the product is easily available then the price will go down. If there is a shortage of the product then the price will rise high. We can explain in another way. Suppose too many journalists are covering an issue, the same day then the value of the news will go down as well as the journalists will be less paid. However, if there is a lack of experienced professionals to gather any particular news, then a journalist will be hired at maximum wage for the job.

The demand and supply theory also works for website content management system (CMS). If there is a easy availability of a CMS then it will lose its value. It may appear to you that I am talking about not making a particular content management system available for users. No. This is not the case. I am putting stress on proper valuation of the content management system, particularly Ektron.

You are a website developer and working on a number of project at a time. You are using various content management systems for various projects as per your needs or clients preference. But remember one thing, every project is special for you. You may develop normal desktop websites or mobile versions. Make sure your CMS goes well with all your needs. I am sure Ektron, one of the most sought after CMS today will be helpful for all your mobilizing website projects. It is easy to manage website content, update them and amend them whenever required.

Now let us discuss how Ektron can meet your demand and supply system in website development projects -

In competitive market, it is important that your work gets proper exposure. This will help you get more projects from global clients. In that case, you can do one thing. You have to promote your web development projects where you have used Ektron in social media networks. But why Ektron? If you are aware of website development trends then you must be aware of this CMS. I am sure you know how content management is easy using it. Since, the demand of this content management system is higher, people are more interested in using it to compete with other web development enterprises.

You can get your work done then and there using Ektron content management system. Don't get carried away by its features. Rather try to understand and realize how they can be used in more effective ways. You should also look for numerous opportunities in future as well. Think strategically and use your skills to make your projects recognized worldwide. This is why you have to choose a perfect content management system and nothing fits better than our very own Ektron.

You cannot predict the market. But you can ensure what can be the latest buzz in the website development industry. Your expertise will help you do that. Be confident and have faith in your web content management system, Ektron in this case. You can meet all your clients' demand with timely deliverable. One thing I can say right now that it is time to think differently to create some impact in global market.

Ektron's Website Content Technology Increases Conversion Rates

People say that Albert Einstein was wrong. For us, information is knowledge. Although we all know that when Mr. Einstein drew the difference between knowledge and information, he was only getting a view from various sources that information is just another part of the knowledge brew. However, as time passed by the concept changes. Highly competitive marketplace, where numerous enterprises are using various stores of information technology and apply them to business processes, there came the need to re-think Einstein's nugget.

Today, most businesses have their websites. With perfect blend of information and knowledge we adjust web pages depending on who all are visiting and looking at them.  Websites provide information about companies, what type of services they offer and product information. You can make your website content powerful and well managed with Ektron. With this content management system, you can spread vast knowledge from even a little information. You have to identify you targets. Your web content will vary from a B2B site to an e-commerce website. Don't you agree?

There are Real-Time Identification services which will help you know how many visitors were in your website on a particular time frame. With Ektron's web content management features, you can actually identify the number of visitors on your web page and customize website content as per visitors' needs. The best part of the content management system is that you can even change or amend the content when visitors are viewing your website. Isn't it great?

How can you track online visitors to your website using Ektron Content Management System (CMS)? What I have heard is that the CMS helps to identify Internet Protocol addresses of unique visitors and store them in a database. The stored database will then help you to work on website content management analyzing the type of visitors and search terms.

4 Reasons to create website or business relevant content

It is essential to create unique, informative and exciting website content. You may use text, graphics and animated icons in your website. But each and every piece of content should say what your business is in and what all services you offer. People will only visit and re-visit your website only when they find information they are looking for. Here comes the role of a marvelous CMS and we can't think of anything better than Ektron. The content management system will helo you create business relevant website. Here are those reasons:

You should know what you want to showcase to online visitors. With the help of Ektron and other software's you can develop a homepage where you can put every minute detail of your business in a simple way. When a visitor from a healthcare company visits your site, the first thing which must display to him is information related to your healthcare services. Your web page should be your customers' page. Remember this.

Don't forget about marketing spots in your website which will help you get business leads and others can publish ads in free space of your website. Your chosen content management system will help you identify those marketing spots thus helping your website get additional clicks.

Information database is essential for a website's review. You can read and analyse the data which will help you strategize to increase conversion rate. Remember one thing. Always use updated and latest version of Ektron. This will help you in mobilizing website.

Website forms play a vital role to manage and increase conversion rates. Your chosen CMS will identify every unique visitor who come across from difference parts of the globe and fill various forms in your site. Some forms may be short whereas some may be long. But, your CMS remembers only one thing – conversion rate. Sounds interesting.

Being a website developer, I am sure Ektron customers or users will not think of other content management systems to manage their websites. After all, what matters at the end of the day is conversion rates. You will choose the CMS which will help you increase that rate. Won't you? Yes, it is time to re-think and go for mobilizing ektron.

Android apps development: Let your apps bring revenues for your business

Today, Android is the second most popular mobile platform (after iOS). According to industry analysis, Android is the fastest growing mobile platform that will soon become the pioneer in the mobile market. Moreover, Android app developers are increasingly growing all across the globe. Therefore, many companies are also trying to build their own Android business apps to reach out to a large number of employees and customers at a personal level. To add to that, Android app development outsourcing has also become a very popular option for most companies today.

Some of the key benefits for Android app development outsourcing are:

• Android apps development service providers have the expertise to give out the best quality work.
• The intended Android app can be quickly and easily deployed with the experienced professionals who are working on it.
• An Android app development service provider is also equipped with some of the best experts who can master the technology and also have the latest updates on the operating system.
• With detailed knowledge of the Android SDK, a skilled Android app developer can develop an application taking help from the latest OS functionalities.
• Professional Android app developer has the knowledge and expertise to build an app with the best user interface.

Location-based services on Android

What makes Android platform so popular is the fact that it is an open source platform. So it gives the Android developers the flexibility and freedom to build an app the way they want. Moreover, a developer can also put his best creative abilities to design an Android app. One of the latest functionalities in Android which have become popular is the location-based services. The organisations can get a LBS application on Android to find the location of the customer with the help of GPS. This will allow the companies to effectively handle their business with a detailed knowledge of their customer base.

Open source platform

Since Android is open source, it can be attained without any charges. Therefore, businesses do not have to spend large amounts of money to build an engaging and feature-rich Android application. With minimum investment, a company using Android apps can increase their business and keep large profit margins too. Moreover, the applications will be full of features and highly interesting.

Cost-effective

In order to develop an Android application, all you need is SDK. You don't require any license expenses to build an Android app. Modification of the app is easy in Android without any restrictions. This leads to reduced development costs. So if you want to increase business opportunities with simple and easy application development procedure, Android is the platform that you can go for.

Wide array of sectors

People develop Android apps because of numerous abilities, a wide range of functions and a vast developer community. In addition, Android apps can be developed for wide array of sectors such as real estate, education, gaming, health, and other entertainment purposes too.

Inter app integration

Android apps development is one of the best options for inter app integration as well. It provides different functionalities and features to connect between various apps and platforms. So if a business intends to cross-promote certain programs, Android is the best platform to use.

Android is an open source platform that makes app development extremely easy. Are you ready to develop an Android app for your business as well? 

A Super quick guide to manage a website – The Ektron Way!

The process of developing and managing your website may seem a bit daunting especially when you are new into it or not a tech savvy person. If you've come to this article and take the trouble to read through the next few lines, you will find out how we've outlined some of the important key steps to make it simpler and more streamlined process.

Why Ektron?

First and foremost, you can save time on that research of finding an appropriate content management system that requires very little knowledge of coding or programming languages. Ektron comes with an editor that looks similar to that of the Microsoft Word which enables you to create complex content with ease using the Smart Forms feature. Want to add images with your content? You can simply drag and drop images directly while you are editing the content.

Why your website is like a brick and mortar store!

Your website is like a traditional brick and mortar store on the Internet. It represents your business and creates the first impression in your customers' mind about your business. If it is full of old and useless things that your customers don't need or want to see, they won't come back to your store for the second time. That's why, just like a brick and mortar store, you need to decorate your website properly, make it visually attractive, and ensure that it is full of things that your customers need (in this case, the right information about your products and services).

Mobilizing Ektron – it's no longer an option!

Updating a website regularly with fresh content and having an easy way to do it are equally important. Once you are done with these basic things and know that you have found a CMS that will help you get things done easily, then it is time to focus on other important matters. For instance, mobilizing a website is no longer a fun thing or an option, you must build it. Ektron lets you do that easily. This CMS helps your website automatically adapt, swap, and re size images based on the screen sizes of different mobile devices. Moreover, it can target content with Geo location. So, you can be rest assured that your content is being viewed by the right people where you want your business to grow.

That much needed helping hand!

Have you ever visited a chaotic website when you don't have much time to go through all the tabs and drop down menus to find what you are looking for? After spending hours you finally had to give up and close the site. You're not alone. If you think from your customer's point of view, they want an easy site navigation system which lets them find information on a website. Ektron CMS helps your website visitors find what they are looking by narrowing down search results, and giving the best results for the keyword that has been used to search.

Ektron is the preferred content management system for more than 3800 companies all over the world. It helps you manage, create, and deploy your corporate as well as business websites. This CMS is considered as one of the best content editors all over the world for the numerous benefits it offers.