Outsourcing Online Marketing to Digital Marketing Offshore Companies Can Yield Returns

In this world of digital consumers, it is really important that companies have a strong digital presence. It is essential for each and every organization to realize the huge potential of SEO, social media marketing, content marketing, etc. Therefore, companies must capitalize on these to increase their business returns. Effective utilization of various online marketing platforms to their full potential can significantly increase business sales and customer base.

Social media platforms, on-page SEO, design, analytics reports, and so on, all contribute to increased business revenues. And the best part is that businesses with minimum marketing budget benefit a lot from digital marketing services and its cost-effectiveness.

Moreover, social media and SEO can engage customers to a large extent. For example, you can respond to your customer enquiries on social media. Instant responses on social media make your customers feel connected to your brand too. Also, you can create case studies about your brand, float them on social media and search engines. This way your customers become even more aware of your brand, allowing them to engage with you even further.

In addition, through web analytics tools, you can track who is converting and who is driving the maximum revenue. Accordingly, you can customize your business strategies as well. Many top-tier organizations are also hiring digital marketing offshore companies to execute their digital activities because these offshore companies are equipped with digital marketing executives who are expert in their domain. 

So, if you are willing to create a strong online presence for your brand, ensure that you leverage the potential of various online marketing platforms effectively and see the positive business results for yourself. 

Why is it important to develop responsive websites?

Responsive web design is a flexible solution to multi-screen problems. Rather than building a unique mobile version, developers build a flexible design with features which offer cross browser compatibility. Responsive sites come with technologies that automatically respond to the user’s device, based on its screen size, platform and orientation.

With the constant increase in smartphone usage and the launch of Google's 'mobilegeddon', the demand for mobile responsive sites have gone up. Businesses prefer responsive web design (RWD) over separate website interfaces. Built-in responsive design for websites helps to maintain customer retention and interaction. Users enjoy the flexibility to access a responsive site from any device of their choice without complaining about distorted content or slow loading time.

Here are some pointers which highlight why you should develop a responsive website:

Boosts search engine results:

• From SEO perspective, it is important to have a viewport tag for cross-browser compatibility. And therefore, developers add the viewport tag on the responsive sites to make it even more compatible across various devices.

• For a website's accessibility, navigation is an important feature. Responsive web designs are user-friendly and they facilitate easy navigation from any device.

• Responsive websites have great page loading speed across all devices. This feature increases viewership of a website.

• According to the data published by Smart Insights in early 2016, 80% of Internet browsing are performed using smartphones. Therefore, the importance of responsive websites are ever increasing even more.

• It has been noticed that responsive mobile sites reduce bounce rate that eventually helps in SEO rankings.

• Moreover, Google recommends responsive designs for sites for better indexing and crawling. 

Cost Effective:

Instead of having different designs of your website for different devices, it is cost effective to have one design of your website for all devices. Moreover, for a responsive site, the template is designed based on screen size and not device, which means that you don't have to invest on your website design every time a smartphone is launched.

All in all, responsive designs are gaining popularity for quite a few years now. The features and benefits of a responsive web design are indeed attractive. User-friendly and cost effective, responsive sites are definitely noteworthy.

Why iOS Development Has Gained Significant Traction Amongst Business?

Mobile applications domain is increasingly becoming overcrowded in recent times with the number of innovative applications and tools available. These primarily cater to the different requirements of different businesses. To get a firm foothold in this space, it is essential for enterprises to implement highly functional mobile applications for iPhone, Windows or Android operating system to meet the exact requirements of both customers. iOS development ensures you get easy access to business-related from anywhere and any time. It also enhances profitability for businesses as it ensures higher workplace productivity. iPhone apps are reliable and provides an enhanced user experience.

Advantages of iPhone app development for business: 

User Friendly: The most popular iPhone apps are very easy to use and provides an enhanced user experience. An application that is engaging as well as simple to use goes a long way in developing better business relationships, which invariably leads to higher sales.

Attracts new customers: Attracting new customers is of utmost importance for any business, and with an interactive iPhone app, you can easily grab the attention of prospective customers irrespective of their location. A well designed iPhone app allows enterprises to promote their products and services easily to a significant audience.

Boosts revenue: Generating significant revenue is arguably the most important aspect of any business. With a quality iPhone app, you can get access to a profitable revenue stream owing to its unique capacity of effectively promoting your brand. A well designed app can help enterprises increase profits by offering innovative ways to market their current products.

Optimum customer experience: A well designed iPhone app helps enterprises communicate better with its customers, which is a major boost for any business. An iPhone app allows organizations to stay in touch with its customers round the clock and provides access to its products or services very easy, thereby enhancing the user experience considerably.

Convenience and accessibility are essential factors when developing mobile applications. Hiring iPhone app developers can go a long way in helping business owners meet the exact requirement of the consumers with respect to providing all the information and business solutions right on to their hands.

Why Drupal CMS Is Most Sought After Among Organizations?

As content marketing keeps evolving as a pivotal element in digital marketing campaigns, making use of an enterprise level Content Management System (CMS) has become imperative for the growth of an organization. Business owners often ask, “How will a CMS benefit my business?” The answer to that question lies in the features of an Enterprise Content Management System. An enterprise-level CMS makes the process of creating and managing content much easier. It is flexible and allows easy customization. In short, a CMS is worth every penny that is invested in it.

There is a plethora of CMSes available in the market today. While only a few of them have managed to earn the preference of web developers, Drupal CMS has become an absolute favorite of them. Developers prefer to use Drupal for:

·      Complex websites that require frequent data management for sensitive content.

·      Websites that have a large number of pages and require easy content movement.

·      Websites that require tagging, categorizing and organizing content regularly.

So, what makes Drupal the best choice for organizations? Take a look at the reasons, in an order of preference:

Supremely flexible - Among all the CMSes available today, Drupal is the most easily configurable one. Not only does it allow a variety of workflows as well as user and role-based permissions, but also enables the admin to be customized to suit a company’s requirements. It is one of the biggest benefits of Drupal as administrators are supposedly the driving force in a CMS.

Easy to administer - Even though Drupal governance is community-based, it is not informal. It allows verification of code on multiple levels without hampering the final performance. When mobilizing Drupal is the main aims of the organization, this continuing involvement and curation can prove to be beneficial.

Efficient Consultancy - This feature enables an organization to use Drupal’s consultancy. This makes it much easier to figure out which module will be best for which website.

Highly scalable - Drupal is one of the most scalable CMSes around. It can be deployed on a single server as well as across distributed server cluster to manage large traffic loads effectively. Drupal’s system reliability, manageability, interoperability and security are all of excellent quality.

Apart from the above factors, Drupal CMS enables organizations to maintain global brand consistency in terms of speed and performance with built-in web-modules. Using Drupal as your CMS is a great option as it can help your business drive significant revenue.

Hiring SiteCore Developers? Keep These Pointers in Mind

One of the key strategies that has emerged in recent times for making is your business popular is to develop a website and utilize it as an effective marketing tool. In order to strategically market your website, you need to focus on certain aspects of the website, and none more so than the content of your website. As a business owner, website optimization is key and for this, regular content update and modification is necessary. For updating and modifying content, having a suitable content management system (CMS) in place is of utmost importance. A CMS is a platform that allows you to modify website content with absolute ease. SiteCore is one of the most popular CMS and it is advisable to hire professional SiteCore developers to manage the CMS easily.

Once you hire a group of expert SiteCore developers, it will help you reap maximum possible benefits of the CMS. With proper guidance from experienced developers, mobilizing SiteCore becomes quite easy. However, when hiring SiteCore developers, you need to keep in mind sertain factors -

1. Hire professionals with considerable experience – SiteCore CMS comes with all the relevant features as well as a few complex technical details. This is why industry experts advise business owners to hire a group of experienced developers. When you hire a group of professionals, you need to ensure that they have years of relevant experience.

2. Cross check their portfolio carefully –  Before you hire a professional SiteCore developer, you should check his or her portfolio carefully. While going through the portfolio of a developer, you should keep a note of their client references and the technical quality of their work. You should also look for projects that are similar to your requirements in terms of technical details and complexity.

3. Provide adequate brief about your requirements - If the developers are not aware of your business requirements, they will never be able to provide you with the proper solutions. Hence, the professional who is going to guide you, must have an informed perspective of your business. Make sure he knows your business objectives clearly since this will help him propose the most effective strategies for your business.

These are some of the factors considering which you will be able to hire the most qualified SiteCore developers.

Why Developing an Android App is a Must for Every Business Owner?

Android offers a comprehensive mobile platform that offers a range of functionalities to business owners. Android is a highly popular and widely-used platform for smartphones and tablets shipped over the last five years. Apart from providing enhanced user experience, Android can be highly beneficial for promoting a plethora of products and services on mobile devices via apps. Today, Android app development is done widely to  help businesses reach out to existing customers as well as attract new ones. Business owners can tap this significant potential and expand their business further by adding new customers as well as engaging the existing customer base with user-friendly applications.

Here are some of the compelling benefits of developing Android apps:

1. Easy adoption for companies - Android application scripts are typically written in Java language with the help of a rich set of libraries. Application development with Android is very simple and anyone with the knowledge of Java are capable of designing Android apps. Given the abundance of Java developers, Android apps development has become immensely popular.

2. Cost-effective option – One of the major advantages that business owners enjoy for developing Android apps is the cost-effectiveness. Android is an open source platform, so business owners are not required to shell out significant amount of money for acquiring the license to work on it. Android apps work can wonders for small and medium-sized companies to cater to a larger audience at minimum costs and boost sales considerably. The platform is made available so that one can customize it as per their requirements and get apps that suits his business needs.

3. Easy integration with existing applications -  Android apps can be easily integrated into any existing web application to provide you optimum traction. The entire platform can be customised easily and allows Android app developers to integrate and tweak the mobile app as per your business requirement.

So, to give your business a much-needed boost, hire an experienced Android application developers to create innovative applications for your business. To hire Android developers, a proper research needs to be conducted to make the best app for your business.

Want to Spruce Up Your Marketing Strategies? It's Time to Go Digital!

 So, you are the owner of a small enterprise and you have heard of search engine optimization and social media platforms like Facebook, Twitter, LinkedIn, etc. In fact, you extensively use these social media platforms too. But, have you used them to your organization's advantage? Are you aware that online marketing through SEO and social media is highly cost-effective? If your answer to all of the above is a “no”, then it is time that you create a digital roadmap for your business immediately. 

In this world of digital consumers, it is important that you have a prominent digital presence of your brand. Yes, it is important for you to realize the huge potential of social media marketing, SEO, content marketing, etc., start capitalizing on them to grow your business ROI. These days, it is not enough to just have a company website – your online presence extends to all of the above and more. To some, online marketing might seem to be the 'next big thing'. But, to others, it is not just a powerful fad. They utilize online marketing platforms to their full potential to increase sales and improve their customer base. 

Social media channels, on-page SEO, analytics reports, design, etc., are all contributing to increasing business revenues these days. And the best part is that businesses with minimum marketing budget can also benefit from digital marketing and its cost-effectiveness. 

 

With social media marketing, you can respond to customer enquiries immediately, you can talk to them whenever they need support, you can promote your company products and services, inform them about discounts, and a lot more. Your customers feel connected to you as well. Moreover, you can create case studies about your brand, float them on social media and search engines, for attracting new customers. You can even track important data such as who is coming to your company website, what channels are driving new consumers, who is converting, what factors are driving conversions, which conversions are driving revenue the most, who is buying multiple times, and more. All such information, derived through social media analytics and tools like Google analytics, can always help you customize your business strategies as per your requirements. Valuable information on lead generation and sales can offer you a better perspective on what works and what doesn't for your business. And all this, for minimum investment budget. As a result, your returns will always be high, when it comes to online marketing.

If you are interested to amp up your business revenues, hire domain experts who are proficient with online marketing or you can outsource this job to a digital marketing offshore company which can help you with brand building online, with their skilled team of online marketers.