Why Developing an Android App is a Must for Every Business Owner?

Android offers a comprehensive mobile platform that offers a range of functionalities to business owners. Android is a highly popular and widely-used platform for smartphones and tablets shipped over the last five years. Apart from providing enhanced user experience, Android can be highly beneficial for promoting a plethora of products and services on mobile devices via apps. Today, Android app development is done widely to  help businesses reach out to existing customers as well as attract new ones. Business owners can tap this significant potential and expand their business further by adding new customers as well as engaging the existing customer base with user-friendly applications.

Here are some of the compelling benefits of developing Android apps:

1. Easy adoption for companies - Android application scripts are typically written in Java language with the help of a rich set of libraries. Application development with Android is very simple and anyone with the knowledge of Java are capable of designing Android apps. Given the abundance of Java developers, Android apps development has become immensely popular.

2. Cost-effective option – One of the major advantages that business owners enjoy for developing Android apps is the cost-effectiveness. Android is an open source platform, so business owners are not required to shell out significant amount of money for acquiring the license to work on it. Android apps work can wonders for small and medium-sized companies to cater to a larger audience at minimum costs and boost sales considerably. The platform is made available so that one can customize it as per their requirements and get apps that suits his business needs.

3. Easy integration with existing applications -  Android apps can be easily integrated into any existing web application to provide you optimum traction. The entire platform can be customised easily and allows Android app developers to integrate and tweak the mobile app as per your business requirement.

So, to give your business a much-needed boost, hire an experienced Android application developers to create innovative applications for your business. To hire Android developers, a proper research needs to be conducted to make the best app for your business.

Want to Spruce Up Your Marketing Strategies? It's Time to Go Digital!

 So, you are the owner of a small enterprise and you have heard of search engine optimization and social media platforms like Facebook, Twitter, LinkedIn, etc. In fact, you extensively use these social media platforms too. But, have you used them to your organization's advantage? Are you aware that online marketing through SEO and social media is highly cost-effective? If your answer to all of the above is a “no”, then it is time that you create a digital roadmap for your business immediately. 

In this world of digital consumers, it is important that you have a prominent digital presence of your brand. Yes, it is important for you to realize the huge potential of social media marketing, SEO, content marketing, etc., start capitalizing on them to grow your business ROI. These days, it is not enough to just have a company website – your online presence extends to all of the above and more. To some, online marketing might seem to be the 'next big thing'. But, to others, it is not just a powerful fad. They utilize online marketing platforms to their full potential to increase sales and improve their customer base. 

Social media channels, on-page SEO, analytics reports, design, etc., are all contributing to increasing business revenues these days. And the best part is that businesses with minimum marketing budget can also benefit from digital marketing and its cost-effectiveness. 

 

With social media marketing, you can respond to customer enquiries immediately, you can talk to them whenever they need support, you can promote your company products and services, inform them about discounts, and a lot more. Your customers feel connected to you as well. Moreover, you can create case studies about your brand, float them on social media and search engines, for attracting new customers. You can even track important data such as who is coming to your company website, what channels are driving new consumers, who is converting, what factors are driving conversions, which conversions are driving revenue the most, who is buying multiple times, and more. All such information, derived through social media analytics and tools like Google analytics, can always help you customize your business strategies as per your requirements. Valuable information on lead generation and sales can offer you a better perspective on what works and what doesn't for your business. And all this, for minimum investment budget. As a result, your returns will always be high, when it comes to online marketing.

If you are interested to amp up your business revenues, hire domain experts who are proficient with online marketing or you can outsource this job to a digital marketing offshore company which can help you with brand building online, with their skilled team of online marketers.

Want to Stay Ahead of the Curve? It's Time to Embrace Digital

The world has shifted from analogue to digital. Brands are realising the significance of the rapidly growing digital media. Undoubtedly, digital marketing, is far more versatile, streamlined and practical, unlike the traditional form of marketing. Different sized firms are going digital today. Entrepreneurs and company founders are realizing the power of digital and the kind of impact that it can have on business returns. 

Gone are the days when paper-based pamphlets and leaflets were modes of communication. But, today, people are embracing the brand new world of digital because of the some of the following pointers:

• Reduced cost: Digital marketing services can lower your business cost because online marketing strategies do not need huge investments as is required for advertisement through radios, televisions and magazines.

• Better consumer experience: A structured and feature-rich website or a mobile site can offer all the details of an organization, online, which a customer wants to know. Therefore, a customer need to search for added information elsewhere. He can browse the site and know all the important information, anytime, anywhere.

• Easy to measure client behaviour: Through different analytic tools such as Google analytics, you can track the success rate of your business, by getting a detailed information on site visitors, the time spent by them browsing the site pages, conversions, and the like. Depending on this, you can optimize the marketing plans.

• Enhanced customer engagement: Company or business sites with integrated social media channels (such as Facebook, Twitter, LinkedIn, and so on), on them, can boost customer attention significantly. These social media icons directly take the prospective customers to the social media channels, wherein they get more varied information about the company. A business can increase its digital footprint through such marketing efforts.

So, strengthen your digital marketing efforts to spruce up your business growth.

How Your Business Can Benefit From Strategic Digital Marketing Services?

Online marketing is much more than just having a good website. It is a set of strategies that are carefully designed to drive traffic to your website. Since competition is intense and will keep getting tougher with time, you must avail digital marketing services at the earliest.

In case you still have not considered digital marketing for your business, here are some benefits that you must take a look at:

• Businesses often wonder how many people actually know about them and how they can expand their client base. Nowadays, people, on an average, spend 8 to 10 hours online. Digital marketing can take your brand where the real crowd is. A well maintained website with quality content marketing can enable your business to reach target audience and create lead generation opportunities. Further value can be gained by utilizing social media channels as wells as through personalized email marketing. 

• Digital marketing can encourage your prospects, clients and followers to visit and revisit your website. Repeated visits may encourage them to read about the products and may be even buy them. The buyers who have already utilized your product can provide feedback which can be made visible to your prospective buyers. It does not take very long for good publicity to enhance the brand awareness of your business.

• Today’s clients are highly active on various social networking channels. SMM makes instant connectivity possible, which means queries can be answered and feedback can be addressed in an instant. This shows the audience that the brands care about their opinions, which in turn, can increase brand loyalty. Besides, having a solid presence on social networking channels can act as a ‘brand signal’ for your business. This may show the popular search engines that your brand is genuine. As a result, your business’ search engine rankings may improve and the inbound traffic to your website may also increase.

It is high time that each and every business accepts and embraces the importance of digital marketing. Offshore digital marketing agencies can be contacted in case you do not have in-house resources. Strategic approach is necessary to make the most of your digital promotion. Note that many companies are trying improve their marketing reach and without decisive action, you would find it extremely difficult to stay ahead of your business rivals. 

How Social Media Marketing Services Can Help Your Business Grow

To some entrepreneurs, social media marketing may seem like the next big thing. However, for many others, it is not ‘next’, it is ‘now’. Social media marketing is the biggest thing in digital marketing now and it can be surely said that it is here to stay. More than ninety per cent of marketers agree that social media is important for their business and around eighty per cent say that social media has helped to increase traffic to their websites. Still, there are many other business owners who are still sitting on the fence about the benefits of social media marketing.

Social media marketing, if done correctly, can potentially increase sales, but there is a complicated learning curve to it. Here are some of the ways in which social media can help your business.

Brand recognition: Social media networks are new channels for your brand’s voice to be heard and your brand’s image to be seen. This makes it easier for you to make your brand accessible to new customers and more familiar to existing customers. You can interact directly with your target audience, gather customer insights and design your products and services accordingly. The better you interact with your customers, the stronger your digital brand image will get.

Brand loyalty: Brands that interact more with their target audience on social media channels enjoy higher loyalty from their customers. Strategic social media marketing services of knowledgeable and experienced marketers can be influential enough to morph customers into being brand loyal.

Inbound traffic: Without social media, your website’s visitors are limited to people who are searching for information with the keywords that you currently rank for and the people who are already familiar with your brand. Every post you make on a social media platform, you give your brand an opportunity to connect with your audience and guide them towards your website. The more quality content you syndicate on social media, the more inbound traffic you can generate.

Search engine rankings: Being highly active on social media can act as a ‘brand signal’ to search engines. It can convince the search engines that your brand is legitimate, credible and trustworthy. Thus, your keywords may get ranked higher on search engine results pages (SERPs) with strong social media presence.

It would be wrong to say that social media marketing enables businesses to provide richer customer experiences.. Every customer interaction on social media is an opportunity to convert and also to publicly demonstrate your customer service level. A channel as important as this should not be experimented with. In case, you are not sure where to begin with, you must hire the services of a reputed social media agency. With years of collective experience of their digital marketing team members and valuable market insights, the agency can help you take your business to new heights of success.

Content Management Solutions for Effective Site Maintenance

A structured enterprise content management system (CMS) can help you get client attention towards your site, which in turn, can improve your business. Be it your website or your mobile site, a scalable and flexible content management system can help you manage your content better, in more ways than one. Do not forget that the key tools to communicate with your clients or customers, is through your mobile site or website. Therefore, effective content management solutions can help you build your brand image significantly.

Formulating an enterprise content management strategy for effective capturing, storing, distributing and managing unstructured content end to end, is really important for a business. Few of the key benefits of using a rich enterprise CMS are mentioned as under:

·                     Streamlines scheduling: A good CMS offers you all the details about the status of content, such as, the content that's live, being reviewed and in draft. It is easy to assign respective tasks to people, which includes web page management to blog uploads. Accordingly, you can chalk out your marketing plans, after you are sure of what's updated and when.

·                     Comes with permissions and protocols: A good CMS comes with various kinds of publishing permissions. Therefore, there is a permission given to those who update blogs, those who update pages, those who make changes in designs, and so on. Therefore, only those out of all the multiple users that you allow, can publish content. So, content goes live only when you are ready.

·                     Enables upgrades easily: A good CMS can help you maintain a site really well. Need to update the CMS software or add functionalities? You can simply go to the CMS, which has a common architecture, and make the changes, wherever necessary. Without a CMS, that would mean going through hundreds of pages and making changes individually.

So, a good enterprise CMS is of immense importance for any business website or a mobile site. It helps you to remain in control of your site, a tool that hugely influences your client behaviour.

Summary:  A good CMS helps in site maintenance and management, in a hassle-free and smooth way. It helps in upgrading your site, both in web and mobile, according to your convenience, in an organised way.

Reasons To Consider Hiring Digital Marketing Services Of Offshore Companies

So, you have a business and have invested enough in the marketing solutions of your business? Recently, have you stopped to evaluate just how dynamic your current marketing team is? When was the last time that you assessed whether your digital marketing solutions are bringing in desired results or not?

Experts say that as a business owner, it is crucial to know what you are good at. Sticking with your core competency can fetch better results than trying to manage everything by yourself at once. In case, you are excellent at designing or creating a product, focus on that. As far as the management of other aspects of your business is concerned, hire experts in respective fields. And the best way to do so is to outsource your digital marketing. Offshore companies can provide you with comprehensive and effective solutions at economical rates. This means you can save recruiting time, training time and expenses of full-time staff.

Some of the major benefits of outsourcing digital marketing services are:

• Cost - Outsourcing allows you to hire an entire team of digital marketing experts at the cost of hiring one full-time executive. You can also expect budget-friendly advertisement rates and software costs, among others.

• Access - You will have complete control over your data and learning. Reputed digital marketing firms believe in total transparency. Thus, you will not have to worry about any hidden cost.

• Time - As mentioned above, you can save recruiting time and training time. Trying to understand the intricacies of digital marketing yourself can also take up a lot of time. You can bypass this ordeal by outsourcing your project to offshore companies.

• Experience - Your in-house team can benefit immensely from the experience that the offshore marketing team brings to the table. Extensive knowledge about market trends, clear idea about the benefits and drawbacks of popular marketing strategies as well as familiarity with many marketing channels and opportunities available - all these can help your in-house team learn more and eventually become more efficient.

When you are outsourcing your digital marketing services to an offshore company, it is important to find the right firm. Start the planning process early and state your requirements and expectations clearly. The key to find the right digital marketing company is to truly know and understand just what it is that your company needs.