Factors to Consider When Developing Mobile Website for Business

Mobile phones are no longer just a communication device. They have evolved into one of the necessities for us. The emergence of smartphones gave the mobile phone a whole new dimension in terms of its usage. Mobile devices are no more restricted to just calling or texting someone. Increasing number of people are now browsing their favorite websites on their mobile devices on the go. If you take a quick look around while you are travelling, there's a good chance you will see some people are busy with their smartphones.

Recent studies reveal a steady shift in the browsing habits of consumers to mobile version of websites. Consumers generally are unwilling to open desk-top sites on their mobile browser. Websites that are not properly optimized for mobile browsing are difficult to read, load images slowly, and ultimately drive away customers. So to enhance their browsing experience, mobile website development is of utmost importance for business owners. For business owners looking to develop mobile-friendly websites, keeping these pointers in mind will help -

1. Focus on functionality – For mobile web development, it is essential to keep in mind what users want. Don't go overboard on design and look through the features of your mobile website. Confusing user interface or under performance of the site will likely drive users away. So focus on the user requirement and develop a mobile web to bring in new customers.

2. Keep it simple – Mobile website developed and executed on a simple concept is the key to driving significant traffic. Mobile sites that quickly communicate effectively and add compelling value to consumers have a much higher success rate. So brainstorm on a simple concept for mobilizing website and keep attracting visitors.

3. Identify what users want – Despite the overwhelming popularity of smartphones, mobile websites still has a niche audience. Mobile users will typically visit your website on the go. Hence, much of that interaction will be driven by the function or content of the mobile site in question. So while hiring mobile web developers, it's important to realize what your users want.

From a business perspective, smartphones offers an exceptional opportunity to cater your product and services to a considerable customer base. If you are a business owner, then mobile website development is one of the key areas that you need to address.

Advantages of Choosing Ektron as your CMS

Ektron is one of the most comprehensive content management system (CMS) that help in developing professional and dynamic websites for your business. This is the reason why more and more people are opting for this CMS. It allows developers to develop visually appealing and user friendly website that strengthens the online presence of a brand. With a content management system like Ektron, you can easily manage, edit and update content in faster manner. It is simple to use and operate and changes (editing or changing the website’s content) can be made easily.

Some of the major benefits or advantages of using Ektron CMS for designing or creating quality websites. These are:

Easy to use - Ektron CMS makes it easier for people to create, edit and publish your content on a website. Website publishing typically requires significant technical skills (HTML, programming). However, Ektron allows non-technical authors and editors to easily and quickly publish their content with relative information. Leveraging Ektron, organizations can easily alter the web content management software structure. It primarily depends on the existing templates of the CMS. Once the template is changed to update the colors, design, or navigational structure, all of the web site's pages are automatically updated.

Smooth integration and enhanced security - Security is an important issue, particularly for Intranet users. Ektron is really effective as it can facilitate better content for security. Ektron allows you to control who is allowed to publish to the website, and who is allowed to see related content only and provides the author with optimum control. One of the most compelling benefits of Ektron is the smooth integration. Owing to its versatility, Ektron developers can integrate it with the existing website framework seamlessly to ensure smooth functioning of the website.

Effective functionalities - A quality content management system typically reduce time-to-publish, and this is where Ektron is effective. It allows you to get related content published considerably faster. This is what organizations need in today's world. The quicker you get key content published, the more value it creates to your websites.

With the evolution of the Web, the importance of an efficient CMS has grown manifold. Choosing Ektron as your CMS is a compelling option and will help your business drive significant revenue.

Primary Objectives to Consider When Choosing Drupal Developers

In the present scenario, content is widely regarded as the king of the digital marketing industry. This is why sharing engaging and informative content on their websites has become an integral part of every business owner's strategy. Website content typically helps drive more organic traffic to business websites and aids audience engagement. Given the importance of content for business development, every business owner should opt for a compelling content management system that would simplify publishing, editing and managing content. Among the array of CMS at disposal, Drupal is a good choice.

Drupal is an open source CMS which you can operate even if you don't have vast technical knowledge. You can also hire the help of Drupal developers in order to use Drupal CMS in the best possible way. However, before you hire professional Drupal developers, you should have a clear knowledge of the scope of the project as well as the skills and expertise that the developers should have. Primarily, you need to consider two aspects when hiring qualified Drupal developers for your project.

Define exact objectives

In order to hire expert developers, you should focus on mobilizing Drupal, and need to define the scope of the project. If you can't determine why you need to hire the developers, it will be pointless to hire them. Remember that developers prefer to work on clear requirements since this is what helps them achieve their goals. If you can't provide them with clear requirements and objectives, it will be extremely frustrating for them. You should have a clear understanding of what you want them to do. Do you want them to configure and install new themes or design a new theme? You can also ask them to write new modules or modify the existing ones.

Define a budget

You need to define the budget for the project well in advance. You may have planned to work on a number of aspects of the website, but your budget may not afford the same. This is especially true in the initial phase of your business. If you can't implement all of it, you need to trim your wish list. Once you define a budget for the project, you can divide it into several tasks like theme design, installation and programming.

These are some of the aspects that you need to know before hiring Drupal developers. With the help of the experts, mobilizing Drupal becomes absolutely easy.

Steps to Follow When Hiring iPhone App Developers

In the present scenario having a mobile application for business is crucial. If you haven't developed a mobile app for your company, you might be missing out on a golden opportunity to generate new revenue streams. Whether you need to invest in an Android mobile app or an iPhone mobile app, depends on the mobile device usage tendency of your target users. Find out which platform your target audience sticks to when it comes to use mobile devices - Apple iOS, Google Android, BlackBerry or Windows, and develop the app accordingly.

Before you select iPhone app developers for your business, you should ask him certain questions -

1. Have a clear objective - If your ultimate objective is to generate revenue from the app, the developer should know exactly what features to include that will help you make money from it. If you want to develop an iPhone application, make sure you hire developers with specific knowledge as they will not only help you focus on iPhone app development, but will also design the app in a way so that it helps you generate maximum possible revenue.

2. Cross-checking a reference list - One of the most effective tricks to find the right app developers is to check reference. Ask the potential candidates if they can provide you with a list that contains the contact details of their past and existing clients. It is customary for professional developers to give you this list even before you ask for it. It gives you a scope to find out how responsive, result-oriented and reliable the candidates are. While speaking to some of their past clients find out if they were able to work efficiently under pressure and if they could successfully deliver the project within budget and deadline.

3. Have an effective business model in place - You can opt for a pay-per download revenue model. The rate largely depends on how many features are included in the application. However, if you are working on a stringent budget and want to opt for a free app, you should ensure that the developer is well versed with the paid subscription or in-app purchase services and knows how to integrate mobile display ads.

These are a few steps that you must follow while hiring an iPhone app developer. Make sure the professional you hire has a thorough knowledge of iOS development.

Why Major Companies Depend on Ektron for Content Management?

Ektron is one of the most popular content management system (CMS) around. The popularity of Ektron CMS is built around its comprehensiveness in helping develop professional and dynamic websites for your business. This is the reason why major companies as well as start-ups opt and depend on this CMS for editing, managing and publishing content. It allows developers to develop visually appealing and user friendly website that strengthens the online presence of a brand.

Ektron is the #1 choice of more than 3,800 global companies for creating, implementing and managing websites. The content management system provides extensive functionalities to users, designers, and developers to work at an unmatched pace. Ektron leverage a browser-based editor to update content directly on the site. Moreover, with this CMS, developers are empowered to maintain global brand consistency in terms of speed and performance with pre-built .NET controls, and standard development tools like Microsoft Visual Studio.

Some of the major benefits or advantages of using Ektron content management system are:

• Ektron CMS makes it easier for people to create, edit and publish your content on a website. Ektron allows non-technical authors and editors to easily and quickly publish content with relative information.
• Leveraging Ektron, organizations can easily alter the web content management software structure. It primarily depends on the existing templates of the CMS. Once the template is changed to update the colors, design, or navigational structure, all of the web site's pages are automatically updated.
• Ektron is highly secure as it can facilitate better content for security. Ektron allows you to regulate publishers updating content and provides the author with optimum control.
• A quality content management system typically reduce time-to-publish, and this is where Ektron is effective. It allows you to get related content published considerably faster.
• One of the most compelling benefits of Ektron is the smooth integration. Owing to its versatility, Ektron developers can integrate it with the existing website framework seamlessly to ensure smooth functioning.

Following the merger of Ektron and EPiServer, the combined entity Ektron EPiServer is expected to combine the best of both CMS to offer even better content management service for business owners.

How to Choose the Right iPhone App Developers for your Business?

Based on the recent trends and content consumption on mobile, having a compelling mobile application for your business is crucial. Tablets and smartphones have become a constant companion for today's consumers, and this is where the brand engagement occur these days. Recent studies reveal that on an average, 120 million smartphone users engage with brands through a retail or a shopping app at least once a month. So developing a distinctive iOS, Android or Windows app will not only help generate revenues for your company but also expand your business reach considerably. No matter who are your target audience, what is the size of your business and the industry, you should develop a mobile application if you want to make your business a success. For that you need to hire the services of an experienced and skilled Android or iPhone app developers, and this can be a tricky affair.

Here are two basic tips to keep in mind for iOS development:

• If your ultimate objective is to generate revenue from the app, then hiring a developer who knows what features to be incorporated within the app to help generate revenues is important. For iPhone application development, make sure you hire developers with specific knowledge as they will not only help you focus on developing the best possible app but will also design the app in a way to generate maximum possible revenue.

• One of the most effective tricks to find the right app developers is to check reference. Seek contact details of their past and existing clients from the potential candidates to have a good idea about their credibility as a developer and their quality of work. It gives you a scope to find out how responsive, result-oriented and reliable the candidates are. While speaking to some of their past clients find out if they were able to work efficiently under pressure and if they are capable of meeting stringent project deadlines.

These are two of the many tricks and tips to keep in mind while hiring an iPhone app developer. Make sure the professional you hire has a thorough knowledge of iPhone application development.

Enhance Your Business Prospects by Developing Mobile Apps

Developing a mobile app has emerged as a compelling practice for business owners to reach out to their existing customers as well as attract new ones. However, mobile app development varies based on your requirement and the platform. The ever growing popularity of smartphones have deliberated business owners to develop user-friendly custom mobile apps. Be it for iOS, Windows or Android, app development is the latest trend and a feasible option for business owners to cater their products and services to customers.

Now, when developing a mobile app, you need to have a clear idea about the purpose of the app, the platform where you want to publish your app and whether you want your offer your app “free” or otherwise. Here are a few pointers that might help you make your choice:

1. For business promotion - If you want to showcase your brand to bring in new customers then hiring an experienced app developer is imperative. For developing a promotional app, you don't need to have superlative knowledge about an application's functionalities. All you need is the text, images and videos that you want to incorporate in the app. Android application development is ideal given Android is a open-source platform. Unlike Apple whose marketplace is comparatively stringent with respect to publishing promotional apps, Android provides a definitive market to publish your app with considerable ease.

2. To generate revenue - If money-making is your prerogative for developing a mobile application, then developing region-specific apps is feasible. To maximise revenue from your app, target developing small apps for a start. This would help you gain optimum experience regarding the development and management of an app. Adequate research about the current trends in your business domain is a great way to reduce the risk of failure for your app, and will help you develop an app type that already has proven market demand.

3. Want to build an app for iOS or Android? - Developing an app for both Android and iOS can cost you a significant sum. So depending on your objective, choose a platform for publishing your app that best suits your requirement. If generating revenue from the app is your priority, then developing an application for iOS is recommended. However, for promotional purpose, developing an Android app is credible. Moreover, pricing for apps depend on the platform and content. Typically, entertainment or game-based apps are free for download on Android. But any niche app for a certain service requires purchase.

Once you have these pointers in mind and have a clear idea about what you want from your app, consult iOS or Android app developers today to enhance your business prospects further.