The growth of chatbots, integrated
within mobile apps, reflect the rising trend in enterprise mobility. Companies are
focusing on bot development because of the limitless possibilities that it has.
The potential of bots is huge and marketers are realising the massive advantage
that it can bring to a business. Many companies build bots with the help of
their own in-house teams, while there are companies which focus on enterprise mobility outsourcing services, for their bot creation.
Companies outsource their enterprise
mobility services to other firms, which specialise in this subject, because
this way the companies are assured of quality service and top-notch expertise.
There are many digital marketing agencies which offer their bot development
solutions (a part of enterprise mobility services) to other companies, which
have outsourced the task to these agencies. These agencies appoint some of the
best developers and digital marketers, who exactly know how to create a
user-friendly bot so that it delivers results and engages customers.
These bots are powered by Artificial
Intelligence technology, which helps them to understand human emotions and
sentiments easily. Based on human moods and preferences, the bots respond to
human queries and resolve the problems. The purpose of incorporating bots within
apps, is to enhance the relation between brands and customers. These bots serve
as perfect digital assistants and guides to people, and bridge the gap between
organisations and their target audiences. Personalised conversations between a
bot and its audiences, enhance customer attention. People connect to a brand a
lot more when their queries get resolved instantly and within minutes, through
a bot. In fact, customers develop an association with the brand through
personalised conversations with the bot.
However, during bot development, as a
marketer, you must ensure that the marketing team and the development team are
on the same page. That is, the teams must both collaborate to make the bot
highly responsive and reflective of the brand's sentiments. This will help you
develop a top-notch bot, which is accurate and user-friendly. In addition, your
developers must program it with Natural Language Processing (NLP), so that the
bot is capable of identifying human interests and dislikes. The better your bot
is trained, the better will be its responsiveness.
I do agree with all the ideas you have presented in your post. They’re really convincing and will certainly work. Still, the posts are very short for newbies. Could you please extend them a little from next time?..Keep this great work..
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