Chatbot Services - Helping Brands Amp Up Their Customer Support

Today, chatbots, integrated within messaging apps, such as Facebook Messenger, are much more than just a feature for marketers to explore. In-app bots are fast turning into pocket companions. For instance, the all new Facebook chatbots are created to strengthen the interaction between brands and consumers. With their ability to engage into personalised, authentic and real-time conversations with humans, chatbots are becoming a preferred tool for most companies. Today, chatbot services form an integral part of enterprise mobility solutions for many brands.   

Bots have created a stir in the market and quite understandably so. Supported by Artificial Intelligence (AI) technology, bots can be trained to respond to human emotions. These bots are programmed with Natural Language Processing (NLP), which helps them to answer various human queries. This steps up the quality of customer support services. Chatbot development is fast becoming a go-to-market solution for companies of different sizes. If you are interested to develop a bot for your company, make sure to train and program it well. Your bot can build your brand by:

• Instantly Responding to Customer Queries: Bots can serve as a great customer service tool which allows the customers to choose product options, place and track orders. This helps the customers and troubleshoots all their problems within few minutes.

• Personalising Content Experience: Nothing can be more attractive than helping your customers with personalised contents. For example, the grocery store Whole Foods, use bots which provide personalised contents like recipes. They use bots as an extension of their content marketing solution. Tailor-made contents can automatically drive audience engagement a lot more than standardised content.

• Streamlining Product Lists: Often, customers might not like wasting time browsing through a mobile site to select a product. Instead, if you use a bot which helps the customers choose product categories by listing items, your customers will be able to make their purchasing decisions faster. This way, not only the bot helps the customers with product suggestions, it also gathers customer preferences and accordingly positions each product in the market.

• Cultivating Connections Through Entertainment: Bots can also be used for engaging customers into interesting games. This enhances customer attention. Many companies also use bots to roll out exciting offers and contests for the audiences. This drives deep user engagement. 

Improving brand awareness through bots is becoming a growing trend nowadays. The smartest strategy here is to explore the full potential of a bot so that your brand is able to strengthen relationships with your customers.