Bots, embedded within popular
messaging applications, such as Facebook Messenger or Skype, can help in amping
up customer experiences. Brands are realising the huge possibilities of using a
bot for customer support. Therefore, most of the brands are focusing on chatbotservices to strengthen the interaction between the companies and their
customers.
These bots are powered by Artificial
Intelligence (AI) technology, and can be trained to improve their accuracy.
They can be programmed with Natural Language Processing (NLP), which helps them
understand and identify human emotions even better. This makes them a lot
friendlier and more personalised.
- Personalised Content: Nothing can be more engaging than helping your customers with personalised content. For instance, if a retail store selling handbags uses bots, it can help its users by not only providing information about the latest discounts related to the various handbags, it can also give users the options to add personalised initials on their preferred handbags. Such tailor-built content can instantly amplify the experience of the customers, and drive them to keep coming back to the store in future as well.
- Instant Responses to Customer Queries: A bot can be a great digital assistant to the customers. It can offer an array of products for the customers to choose. It can even allow them to place and track shipments and orders. For example, if a user wants to track his product delivery, he can simply ask the bot to get instant and timely responses.
- Streamline Product Lists: Often, customers might not have the time to go through the mobile site of a company to learn about the products. During such situations, a customer can take the help of a bot and ask the bot to provide him details about the variety of products available. The bot scans the keywords put by the customer, and based on that, it runs a search and digs through the list of products. This fast-tracks the process of product searches, and helps the customer with a quicker solution.
Owing to such an array of benefits,
companies of different sizes are focusing on bot creation with the help of
their talented pool of in-house developers. Some companies also prefer chatbotdevelopment outsourcing, that is, they outsource the task of bot
development to other firms, which specialise in this field of work.
So, are you ready to explore a bot's
potentials and boost your audience experience? Think about it!
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